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Kelly Kenney on Keeping Open and Staying Focused on the Trade Show Floor

November 13, 2018

We’re thrilled to share Part 2 of our discussion with Kelly Kenney, Strategic Partnership and Trade Show Ninja at MEET….

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Walking the Trade Show Floor, How to Get Value When You Can’t Exhibit Part 1

November 8, 2018

In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…

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Differentiate your Trade Show Strategy Plan through Follow-up

November 4, 2018

When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…

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The power of a well-aligned trade show strategy plan

November 1, 2018

In our recent post, we talked about the importance of goal setting and testing when preparing a trade show strategy…

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Goal Setting Your U.S. Trade Show Strategy Plan

October 30, 2018

When we think of a trade show strategy plan, the words of Zig Ziglar often come to mind: “a goal…

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6 Common Challenges to Developing a U.S. Trade Show Strategy Plan

October 25, 2018

Developing a trade show strategy plan for any company is complicated. For those looking to enter the U.S. market, it’s…

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The Risks and Rewards of USA Exhibition Planning

October 22, 2018

For many foreign B2B growth companies, USA exhibition planning is a daunting task. Much like that first jump into a…

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Using A/B Testing to Inform Your Trade Show Strategy Plan

October 17, 2018

Most web-based marketing strategies these days rely on some degree of A/B testing. A trade show strategy plan should be…

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Your Trade Show Business Strategy Starts with a Need

October 16, 2018

How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As…

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Trade Show Success Strategies that Deliver ROI

October 12, 2018

At MEET, our focus is helping B2B growth companies develop and execute the most effective trade show success strategies to…

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