News & Updates
Kelly Kenney on Keeping Open and Staying Focused on the Trade Show Floor
We’re thrilled to share Part 2 of our discussion with Kelly Kenney, Strategic Partnership and Trade Show Ninja at MEET….
Walking the Trade Show Floor, How to Get Value When You Can’t Exhibit Part 1
In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Differentiate your Trade Show Strategy Plan through Follow-up
When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…
The power of a well-aligned trade show strategy plan
In our recent post, we talked about the importance of goal setting and testing when preparing a trade show strategy…
Goal Setting Your U.S. Trade Show Strategy Plan
When we think of a trade show strategy plan, the words of Zig Ziglar often come to mind: “a goal…
6 Common Challenges to Developing a U.S. Trade Show Strategy Plan
Developing a trade show strategy plan for any company is complicated. For those looking to enter the U.S. market, it’s…
The Risks and Rewards of USA Exhibition Planning
For many foreign B2B growth companies, USA exhibition planning is a daunting task. Much like that first jump into a…
Using A/B Testing to Inform Your Trade Show Strategy Plan
Most web-based marketing strategies these days rely on some degree of A/B testing. A trade show strategy plan should be…
Your Trade Show Business Strategy Starts with a Need
How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As…
Trade Show Success Strategies that Deliver ROI
At MEET, our focus is helping B2B growth companies develop and execute the most effective trade show success strategies to…