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Channel Your Top Chef Marketing Strategy

November 18, 2019

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…

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The Beautiful Music of B2B Marketing

November 15, 2019

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…

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International Scaling and the Art of Partnership Vetting

November 11, 2019

  The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and…

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U.S. Market-Entry Requires More Than a Lasso

November 2, 2019

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at…

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Choosing Early Sales Traction

October 28, 2019

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms…

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A Word of Caution to Scaling Firms: U.S. Regulation

October 18, 2019

The prospect of drowning in a sea of U.S. regulation is scary, particularly if you’re not an experienced swimmer. Yet…

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Navigating Sales Channels in a New Market

October 9, 2019

Perhaps the hardest waters to navigate in a U.S market entry expedition are developing sales channels. With tight timelines and…

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The Argument for Soft-landing U.S. Market-Entry

October 2, 2019

  In weighing the risks and rewards of U.S. market-entry, the golden rule of financial investing holds true: “never invest…

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Overcoming the Hurdles to U.S. Market Entry

September 25, 2019

U.S. market entry is a rite of passage for many international scaling firms—particularly those in advanced technology. An outcome of…

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The Trick to Getting Past Gatekeepers in B2B Sales

September 20, 2019

Gatekeepers are hired to protect C-suite executives. While not the Queen of England, the myriad of responsibilities juggled by C-suites…

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