News & Updates
Common Pitfalls When Endeavoring to Scaling in the U.S. Market
Back in January, we explored issues and opportunities companies face when endeavoring to scale in the U.S. market through an…
Issues and Opportunities When Endeavoring to Scale in the U.S. Market: Part 1
For foreign companies looking to enter and scale in the U.S. market, knowing when your company is ready and what…
Using Data to Improve Relationships and your Trade Show Strategy Plan
The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick authors Chip and Dan Heath:…
Quantify your Trade Show Strategy Plan with an Event Cookbook
MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…
Measuring Milestones in your Trade Show Strategy
In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show…
The Case for Calculating Trade Show ROI
For anyone whose tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of…
Localizing Communication to Maximize ROI
Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional…
Your Trade Show Strategy Plan Should Focus on Four People
The goal of your trade show strategy plan is to produce more sales. But that doesn’t mean that your focus…
Maximize Booth Display ROI with an Agile Trade Show Strategy Plan
An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition…
Designing a Trade Show Strategy Plan to Help Prospects Find You
An effective trade show strategy plan should do more to help prospects find you than you find prospects. Sound strange?…