MEET helps international B2B growth companies soft land and scale through trade shows
Email Us

News & Updates

Channel Your Top Chef Marketing Strategy

November 18, 2019

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…

Read More

The Beautiful Music of B2B Marketing

November 15, 2019

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…

Read More

International Scaling and the Art of Partnership Vetting

November 11, 2019

  The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and…

Read More

U.S. Market-Entry Requires More Than a Lasso

November 2, 2019

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at…

Read More

Choosing Early Sales Traction

October 28, 2019

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms…

Read More

A Word of Caution to Scaling Firms: U.S. Regulation

October 18, 2019

The prospect of drowning in a sea of U.S. regulation is scary, particularly if you’re not an experienced swimmer. Yet…

Read More

Navigating Sales Channels in a New Market

October 9, 2019

Perhaps the hardest waters to navigate in a U.S market entry expedition are developing sales channels. With tight timelines and…

Read More

The Argument for Soft-landing U.S. Market-Entry

October 2, 2019

  In weighing the risks and rewards of U.S. market-entry, the golden rule of financial investing holds true: “never invest…

Read More

Overcoming the Hurdles to U.S. Market Entry

September 25, 2019

U.S. market entry is a rite of passage for many international scaling firms—particularly those in advanced technology. An outcome of…

Read More

The Trick to Getting Past Gatekeepers in B2B Sales

September 20, 2019

Gatekeepers are hired to protect C-suite executives. While not the Queen of England, the myriad of responsibilities juggled by C-suites…

Read More