News & Updates
Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure
SelectUSA is an unrivaled opportunity for international firms looking to scale to the U.S. market, making the event uniquely high…
Virtual Event Networking: How Not to #FAIL
One year ago, virtual events were limited to particular industries. Today they’re everywhere. That’s because in the absence of…
The Future of Events: A Look at 2021 and Beyond
The temporary shutdown of in-person events in 2020—and subsequent explosion of virtual events in their place—has left one question…
Online or In-Person? Developing Your 2021 Event Strategy
For the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine…
Leveraging Virtual Trade Show Events as an Attendee
Eight months into the pandemic, virtual trade show events have proven their unique value. Which means for those who thought…
5 Steps to Launching a Virtual Trade Show Plan
One outcome of the recent explosion in virtual events due to COVID-19 is the unprecedented opportunity it has created for…
Q&A with Bill Kenney on the Future of Trade Shows
Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events…
Digital Marketing Strategies for Market Entry How to Test, Gain Traction, and Scale
Jeffrey Cohen, Vice President at Imageworks is interviewed by Bill Kenney, Founder and Client Advocate at MEET about Digital Marketing…
Leveraging LinkedIn for Market Entry How to Create Your Future Advocates
Bill Kenney, Founder and Client Advocate at MEET interviews Laura Hannan, Co-Founder and Director of Client Success at Pitch121 on…
The Less Obvious Benefits to Measuring Trade Show ROI
There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline…