MEET helps international B2B growth companies soft land and scale through trade shows
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News & Updates

The Best 2020 Event Selection Strategy

January 14, 2020

You might be thinking: “Wow, they’re confident!” In fact, we are. Because when it comes to developing an event selection…

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The Four Biggest Stumbling Blocks to Trade Show Success

January 6, 2020

A report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach…

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Achieving Trade Show Success in Ways You Never Expected

December 24, 2019

  As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments….

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A Marketing ROI Strategy for Half the World’s Population

December 13, 2019

At MEET, we talk a lot about the critical link between clearly defined buyer personas and marketing ROI. But for…

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Adjusting your Landing Gear for Indian Market Entry

December 6, 2019

At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of…

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Exploring India Market-Entry with Nilesh Gopali

December 1, 2019

  As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration…

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Why Take a Systems Approach to Marketing?

November 26, 2019

  Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex…

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Channel Your Top Chef Marketing Strategy

November 18, 2019

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…

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The Beautiful Music of B2B Marketing

November 15, 2019

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…

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International Scaling and the Art of Partnership Vetting

November 11, 2019

  The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and…

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