News & Updates
5 Steps to Launching a Virtual Trade Show Plan
One outcome of the recent explosion in virtual events due to COVID-19 is the unprecedented opportunity it has created for…
Q&A with Bill Kenney on the Future of Trade Shows
Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events…
Digital Marketing Strategies for Market Entry How to Test, Gain Traction, and Scale
Jeffrey Cohen, Vice President at Imageworks is interviewed by Bill Kenney, Founder and Client Advocate at MEET about Digital Marketing…
Leveraging LinkedIn for Market Entry How to Create Your Future Advocates
Bill Kenney, Founder and Client Advocate at MEET interviews Laura Hannan, Co-Founder and Director of Client Success at Pitch121 on…
The Less Obvious Benefits to Measuring Trade Show ROI
There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline…
A Lesson in Maximizing Trade Show ROI from Great Bakers
What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =…
Navigate Your Marketing ROI GPS-style
It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has…
How to Ensure Your Trade Show Strategy is Complete
If you follow our blog and webinar series, you know that trade show strategy is a big focus of…
The Best 2020 Event Selection Strategy
You might be thinking: “Wow, they’re confident!” In fact, we are. Because when it comes to developing an event selection…
The Four Biggest Stumbling Blocks to Trade Show Success
A report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach…