MEET helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections
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Category Archives: Return on Investment

Setting Sail for Success: Defining Trade Show Objectives

May 16, 2024

Trade shows serve as bustling marketplaces where businesses can showcase their products, forge connections, and propel their brands to new…

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Navigating the Trade Show Terrain: Choosing the Right Trade Show for Your Business

April 29, 2024

In the bustling landscape of commerce, trade shows stand as vibrant hubs of opportunity. These events offer a unique platform…

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MEET’s Intelligent Trade Show & Event System

October 4, 2023

In our more than 12 years of helping international companies scale in the U.S., we have seen the many challenges…

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Developing Strategic Focus

July 6, 2023

The hardest part of building an effective strategic focus is having a specific and clear target outcome. The best outcomes…

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The 5 Rules of U.S. Trade Show Follow-Up

August 4, 2022

Do you want to stand out? Do you want to begin building credibility and trust? Do you want to convert…

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A Conversation with Marketing Guru, David Berkowitz, Serial Marketer

December 15, 2021

Podcast link available HERE. Podcast Transcript below: Bill : Hey and welcome to the belly2belly podcast. This is the podcast…

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Marketing: How to Move the Needle with Cindy Zuelsdorf

December 15, 2021

Link to podcast: HERE Podcast Transcript below: Bill : Hi everybody and welcome to the next episode of belly2belly. And…

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Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure

May 26, 2021

SelectUSA is an unrivaled opportunity for international firms looking to scale to the U.S. market, making the event uniquely high…

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The Future of Events: A Look at 2021 and Beyond

February 11, 2021

  The temporary shutdown of in-person events in 2020—and subsequent explosion of virtual events in their place—has left one question…

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A Lesson in Maximizing Trade Show ROI from Great Bakers

February 4, 2020

  What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =…

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