Exhibitor Tips

Exhibitor Tips, Market-Entry, Participant Tips, Pavilions, Return on Investment

Evaluating Trade Show Relevance

In the bustling world of commerce, trade shows stand as beacons of opportunity, offering businesses a platform to showcase their offerings, forge connections, and stay abreast of industry trends. However, not all trade shows are created equal, and determining their relevance to your business is paramount to making informed decisions about participation. So, how do you evaluate trade show relevance effectively? Let’s embark on this journey together and navigate the maze of evaluating trade show relevance. 1. Define Your Objectives Before delving into the evaluation process, it’s essential to define your objectives clearly. What are you hoping to achieve by participating in a trade show? Are you looking to generate leads, increase brand awareness, launch a new product, or network with industry professionals? Understanding your goals will serve as a compass in guiding your evaluation criteria and ensuring that the trade show aligns with your business objectives. 2. Research the Industry Focus The first step in evaluating trade show relevance is to assess the industry focus of the event. Consider whether the trade show caters to your specific industry, niche, or target market. Look for trade shows that attract attendees, exhibitors, and speakers who are relevant to your business. Evaluate the exhibitor list, seminar topics, and keynote speakers to gauge the alignment with your industry and identify potential networking opportunities. 3. Assess Attendee Profile Examine the profile of past and expected attendees to determine whether they match your target customer demographic. Consider factors such as job titles, industries, company sizes, and geographic locations. Look for trade shows that attract a diverse yet relevant audience that is likely to be interested in your products or services. Participating in trade shows with a high concentration of your target audience increases the likelihood of generating quality leads and fostering meaningful connections. 4. Evaluate Exhibitor Opportunities Evaluate the opportunities available to exhibitors, including booth options, sponsorship packages, speaking opportunities, and networking events. Consider whether the trade show offers opportunities for visibility, engagement, and lead generation that align with your objectives and budget. Look for value-added features such as matchmaking services, lead retrieval tools, and promotional opportunities to maximize your return on investment (ROI). 5. Consider Geographic Reach Assess the geographic reach of the trade show and its relevance to your target market. Consider whether the trade show attracts attendees and exhibitors from local, regional, national, or international markets. If your business operates primarily within a specific geographic region, prioritize trade shows that cater to that market to maximize your exposure and opportunities for local business development. Conversely, if you’re looking to expand into new markets, consider participating in trade shows with a broader geographic reach to access new opportunities and audiences. 6. Review Past Performance One of the most reliable indicators of trade show relevance is its past performance. Research the history of the trade show, including attendance figures, exhibitor feedback, and post-event analysis. Evaluate factors such as foot traffic, lead generation opportunities, quality of networking, and overall attendee satisfaction. Positive testimonials and success stories from past exhibitors can provide valuable insights into the effectiveness of the trade show in achieving business objectives. 7. Assess Cost vs. Benefits Evaluate the costs associated with participating in the trade show and weigh them against the potential benefits. Consider factors such as booth rental fees, travel expenses, promotional materials, staffing costs, and ancillary expenses. Calculate the potential return on investment (ROI) based on your objectives and projected outcomes. While larger trade shows may offer greater visibility and networking opportunities, they often come with higher costs. Consider your budget constraints and the expected benefits to ensure that the trade show offers a favorable cost-benefit ratio. 8. Seek Feedback and Recommendations Don’t hesitate to seek feedback and recommendations from industry peers, mentors, or professional associations. Reach out to past exhibitors and attendees to gather insights into their experiences and assess the relevance of the trade show to your business. Additionally, leverage online resources such as trade show directories, forums, and social media groups to gather insights and recommendations from fellow exhibitors and industry experts. Evaluating trade show relevance requires a comprehensive assessment of industry focus, attendee profile, exhibitor opportunities, geographic reach, past performance, cost vs. benefits, and feedback from peers and industry experts. By conducting thorough research and analysis, you can identify trade shows that offer the best opportunities for achieving your business objectives and maximizing your ROI. Remember, the key to success lies in choosing trade shows that align closely with your goals, target audience, and budget, ensuring that your participation yields tangible results and contributes to your overall business growth. Read about choosing the right trade show for your business. — About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Market-Entry, Return on Investment

How to Research Your Target Customer

In the ever-evolving landscape of business, understanding your target customer is akin to wielding a compass in uncharted waters—it guides your decisions, shapes your strategies, and ultimately leads you to success. However, the process of researching your target customer goes beyond mere demographics; it delves into the psyche, preferences, and behaviors of your audience. So, how do you embark on this voyage of discovery? Let’s navigate the waters of how to research your target customer together. 1. Define Your Ideal Customer Profile Before diving into the depths of customer research, it’s essential to establish a clear picture of your ideal customer. Define the characteristics, traits, and attributes of the individuals or businesses that are most likely to benefit from your products or services. Consider factors such as age, gender, income level, occupation, geographic location, interests, values, and pain points. Crafting an ideal customer profile provides a blueprint for your research efforts and ensures that you’re targeting the right audience. 2. Utilize Market Segmentation Segmenting your target market into distinct groups based on shared characteristics allows for more targeted and effective customer research. Explore different segmentation criteria such as demographic, psychographic, behavioral, and geographic segmentation. By understanding the unique needs, preferences, and behaviors of each segment, you can tailor your marketing strategies and messages to resonate with specific audience segments more effectively. 3. Gather Data from Multiple Sources Customer research involves gathering data from a variety of sources to gain a comprehensive understanding of your target audience. Utilize both quantitative and qualitative research methods to collect data and insights. Quantitative methods, such as surveys, polls, and analytics tools, provide statistical data on customer demographics, preferences, and behavior patterns. Qualitative methods, such as interviews, focus groups, and social media listening, offer deeper insights into customer attitudes, motivations, and perceptions. 4. Analyze Existing Customer Data Tap into the wealth of data available from your existing customer base to uncover valuable insights. Analyze customer transaction histories, interactions, feedback, and demographic information to identify patterns, trends, and preferences. Look for commonalities among your most loyal customers and high-value clients to refine your ideal customer profile further. Customer relationship management (CRM) systems and analytics platforms can help streamline the process of data analysis and interpretation. 5. Conduct Market Research Beyond your existing customer base, conduct market research to gain insights into broader industry trends, competitor strategies, and market dynamics. Explore secondary sources such as industry reports, market studies, academic research, and trade publications to stay informed about the latest developments in your industry. Additionally, consider conducting primary research through surveys, interviews, and focus groups to gather firsthand insights from potential customers and industry experts. 6. Utilize Online Tools and Resources Harness the power of online tools and resources to streamline your customer research efforts. Leverage market research tools, audience analytics platforms, and social media monitoring tools to gather real-time data on customer behavior, sentiment, and engagement. Explore online databases, consumer panels, and demographic profiling tools to access demographic data and consumer insights. These digital tools offer valuable resources for conducting comprehensive and cost-effective customer research. 7. Stay Engaged and Adaptive Customer research is an ongoing process that requires continuous engagement and adaptation to evolving market dynamics. Stay attuned to changes in customer preferences, industry trends, and competitive landscape. Monitor customer feedback, social media conversations, and online reviews to identify emerging patterns and address customer needs proactively. Regularly revisit and refine your ideal customer profile based on new insights and data sources to ensure that your marketing strategies remain relevant and effective. Researching your target customer is a foundational step in building a successful business strategy. By defining your ideal customer profile, utilizing market segmentation, gathering data from multiple sources, analyzing existing customer data, conducting market research, leveraging online tools and resources, and staying engaged and adaptive, you can gain invaluable insights into your target audience and tailor your marketing efforts to drive growth and success. Remember, the key to unlocking the hearts and minds of your customers lies in understanding who they are, what they want, and how you can fulfill their needs. Read about choosing the right trade show for your business. — About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Market-Entry, Return on Investment

How to Define Trade Show Objectives

Trade shows serve as bustling marketplaces where businesses can showcase their products, forge connections, and propel their brands to new heights. However, to navigate these dynamic environments effectively, one must set clear objectives. How to define trade show objectives is akin to charting a course before setting sail—it provides direction and purpose and ensures that every action serves a strategic goal. So, how does one go about defining trade show objectives? Let’s explore the steps to setting sail for success. 1. Understand Your Business Goals to Define Trade Show Objectives Before delving into the intricacies of trade show objectives, it’s essential to align them with your broader business goals. Reflect on what you aim to achieve as a company—are you looking to increase sales, expand your market reach, launch a new product, or strengthen brand awareness? Your trade show objectives should complement and support these overarching business goals, serving as a tangible means to propel your company forward. 2. Identify Specific Outcomes Trade show objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). Identify the specific outcomes you hope to achieve by participating in the trade show. Are you aiming to generate a certain number of leads, secure a certain amount of sales, or cultivate partnerships with industry influencers? By quantifying your objectives, you create benchmarks for success and ensure accountability in evaluating your performance post-event. 3. Consider Different Objectives Trade shows offer a multitude of opportunities beyond just sales. Consider various objectives that align with your business goals and target audience. These may include: Tailor your objectives to suit the unique needs and priorities of your business, ensuring that they are both relevant and achievable within the context of the trade show environment. 4. Prioritize Objectives Not all objectives carry equal weight, nor are they equally attainable within the confines of a trade show. Prioritize your objectives based on their importance to your business goals and the resources available. Focus on one or two primary objectives to avoid diluting your efforts and maximize your impact. For example, if your primary goal is to launch a new product, allocate resources towards creating an engaging booth display, organizing product demonstrations, and conducting targeted marketing activities to generate buzz and interest around your offering. 5. Align with Target Audience Consider the demographics, interests, and preferences of the trade show attendees when defining your objectives. Tailor your objectives to resonate with your target audience and address their needs or pain points. For instance, if your target audience comprises tech-savvy millennials, your objectives may include showcasing innovative technology solutions, organizing interactive demos, and leveraging social media platforms to engage with attendees in real-time. 6. Evaluate Success Metrics to Define Trade Show Objectives Establish clear metrics for measuring the success of your trade show objectives. These may include metrics such as the number of leads generated, sales closed, brand impressions, social media engagement, or return on investment (ROI). Define benchmarks or targets for each metric to gauge your performance and identify areas for improvement. Utilize technology such as lead capture software, customer relationship management (CRM) systems, and analytics tools to track and analyze relevant data effectively. To define trade show objectives is a critical step in maximizing the value of your participation and ensuring a return on your investment. By aligning your objectives with your broader business goals, identifying specific outcomes, prioritizing objectives, aligning with your target audience, and establishing clear success metrics, you set the stage for a successful trade show experience. Remember, clarity of purpose breeds confidence, direction, and ultimately, success in the bustling seas of trade show commerce. Read this recent post for more on this topic, Navigating the Trade Show Terrain: Choosing the Right Trade Show for Your Business. About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Participant Tips, Workshops and Webinars

Why Should I Participate in Trade Shows?

Trade shows are a vital component of many business strategies due to their multifaceted benefits. These events provide businesses with unique opportunities that are difficult to replicate through other marketing channels. Here are several reasons why trade shows are important for businesses: 1. Direct Customer Engagement Trade shows offer businesses the chance to interact directly with potential and existing customers. This face-to-face engagement allows for real-time feedback, personalized interactions, and the building of trust and rapport. Customers can see, touch, and experience products firsthand, which can significantly influence their purchasing decisions. 2. Lead Generation One of the primary benefits of trade shows is the ability to generate high-quality leads. Attendees are often decision-makers or have significant influence within their organizations. This targeted audience means that the leads collected are more likely to convert into actual sales. Moreover, they often attract people who are actively looking for solutions, making them warmer prospects compared to leads generated through cold outreach methods. 3. Brand Awareness and Visibility Participating in a trade show increases brand visibility among a concentrated group of industry professionals and potential customers. Even if attendees do not make an immediate purchase, they become aware of the brand, which can influence their future buying decisions. A well-designed booth and effective promotional materials can leave a lasting impression. 4. Competitive Analysis Trade shows provide an excellent opportunity for businesses to observe their competitors. By walking the floor, businesses can see what others are offering, their marketing strategies, booth designs, and customer engagement tactics. This competitive intelligence can inform a company’s own strategies and help them stay ahead in the market. 5. Networking Opportunities Trade shows bring together a wide range of industry players, including suppliers, distributors, and potential partners. This concentration of industry professionals facilitates networking, which can lead to strategic alliances, partnerships, and collaborations. Networking at trade shows can also lead to media coverage and PR opportunities, further enhancing a company’s visibility. 6. Market Research and Trend Spotting Attending trade shows allows businesses to keep a pulse on industry trends and innovations. They can gather insights into emerging technologies, new products, and shifts in customer preferences. This information is invaluable for product development, marketing strategies, and overall business planning. 7. Sales and Order Taking Many businesses attend trade shows with the primary goal of closing sales and taking orders. The concentrated environment of interested buyers makes it an ideal setting for demonstrating products and services and securing commitments. They often have dedicated areas for order taking, which can streamline the sales process. 8. Product Launches Trade shows are an ideal venue for launching new products or services. The gathered audience of industry insiders and media representatives provides a captive audience for product demonstrations and announcements. A successful product launch at these industry events can generate buzz and media coverage, amplifying the reach beyond the event itself. 9. Educational Opportunities Many trade shows feature seminars, workshops, and panel discussions led by industry experts. These sessions provide valuable learning opportunities for businesses to gain insights into industry best practices, regulatory changes, and innovative solutions. Staying informed through these educational sessions can help businesses adapt and thrive in a competitive market. 10. Building Relationships Building and maintaining relationships with existing clients, suppliers, and industry peers is crucial for long-term success. Trade shows offer a conducive environment for nurturing these relationships, as the informal setting can foster deeper connections than formal business meetings. Trade shows play a critical role in business development by offering a multifaceted platform for engagement, learning, and growth. The unique combination of direct customer interaction, lead generation, brand visibility, competitive analysis, and networking makes such events an indispensable tool for businesses aiming to enhance their market presence and achieve their strategic goals. By leveraging the opportunities presented businesses can stay competitive, innovate, and expand their reach in the market. For an expanded view on this topic refer to our article How to Choose the Right Trade Shows for Your Business. — About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Market-Entry, Return on Investment, Workshops and Webinars

MEET’s Intelligent Trade Show & Event System

In our more than 12 years of helping international companies scale in the U.S., we have seen the many challenges that these companies experience when they try to productively participate in U.S. trade shows & events. The U.S. market is large and highly competitive. The trade show and event landscape is abundant and complex. And U.S. buyers have specific needs and expectations. All of this makes leveraging U.S. trade shows and events particularly challenging. The top critical fail points that we see in companies trying to expand in the U.S. include They select the wrong trade shows and events to participate in They negotiate on emotion and anecdotal information rather than fact Their teams are not well prepared, directed, or empowered to leverage the opportunity They do not have a reliable method to measure and continually improve results To solve this we developed The MEET Intelligent Trade Show & Event System (video). This system is built on a series of analytic tools. TRADE SHOW EVALUATOR (video) helps you choose the best and most efficient trade shows and events for you to participate in based on your target buyer persona and expansion stage. TRADE SHOW NEGOTIATOR (video) reveals the best path to negotiate with each trade show organizer. You will be able to quantitatively value each trade show and help the organizer become an ally in your success. TRADE SHOW COOKBOOK (video) helps you identify the specific value drivers for each trade show and event to properly prepare, direct, and activate your team to engage and enroll targets effectively. Each individual will have specific performance goals pre-, during, and post-event. TRADE SHOW ROI CALCULATOR (video) helps you not only measure the result of each trade show and event against specific value drivers but also gives you a basis for accurate hypothesis testing, rate and option negotiation, and continuous performance improvement If this sounds interesting to you, please tune in. We’re going to have a few more sessions that go into the details of each tool. We’re excited about the evolution of these tools and think that they will have a great impact on your business. We certainly would appreciate any thoughts, questions, or feedback that you have. We’ll see you all again very soon. About MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Market-Entry, Participant Tips

Are Your Leadership Team and Key Personnel Ready?

Today we’re here to tackle another question about the successful expansion of your business to the U.S. Are your leadership team and key personnel ready for your U.S. expansion? This issue is another significant potential pothole in your U.S. expansion journey. Get it wrong and you’ll have greater turnover, internal dysfunction, and poor results. What we see happen with our clients reveals that there are three basic questions you want to ask Is someone from the management team ready to commit a significant amount of time in the U.S. market? In some cases that may start off as a few weeks. Maybe three to four weeks a quarter. In other cases, it’ll be someone moving right into the market. Either way, there should be significant blocks of time where there is a leader from the team ready to spend time in the market to build intelligence, to build relationships, and to build the team. It doesn’t happen without that institutional knowledge from someone from the home team who is committed. Is the leadership team ready to commit to covering the duties and responsibilities of the person who is now in the U.S. market or primarily focusing on the U.S. market? Is the rest of the team ready to cover those responsibilities full-time or has the person been replaced in those duties so you can take those off their plate? The U.S. is going to take all of their attention. It’s just like nurturing a young baby. The U.S. is going to have lots of needs and opportunities and it will be up all hours of the day and night. Is each department and team within the home office ready and committed to support the new market? The U.S. market has mission-critical startup demands just like they would have in the home market. Websites, marketing materials, social media, trade show banners and booths, and all of the marketing communications elements need to get created and iterated quickly. We see this phenomenon with every company entering the U.S. Where the U.S. team is not at the water cooler every day and they’re not in the social events, so it’s very natural that they don’t get the attention. The challenge in particular to the U.S. market is it’s very normal that within 3-years of entry that the U.S. business is larger than the rest of the business everywhere else in the world. This imbalance in need, authority, and resources between the new U.S. and home office can create a real fail point if not anticipated and addressed early. It is critical to engage your team to assure that you and your organization are prepared and committed to the U.S. expansion. Your collective investment of time, passion, and capital requires success. About MEET (meetroi.com) helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. MEET’s processes help its clients ramp up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Participant Tips, Workshops and Webinars

5 Reasons You Need to Start Carrying Business Cards Today!

As we all re-enter going to trade shows and events post-COVID, we’re seeing an incredible number of people, as many as 80%, no longer carrying business cards. By not sharing business cards, trade show participants are significantly limiting their ability to make valuable connections and losing lots of opportunities. If for some reason you’ve stopped printing, carrying, and sharing business cards we suggest you change course immediately! I’ll give you a quick story. I was at a trade show a couple of weeks ago. As I was meeting people I was giving them my business card. The first person I met said that they don’t have a business card but they have a QR code. When I scanned their QR code it sent me to their LinkedIn profile. The next person I met said the same thing, “I don’t have a business card but I have a QR code”. Their QR code sent me to their website. The next person I met with their QR code sent me to their email address. The next person their QR code sent me to their Whatsapp. In each case, I was getting sent to different places. The next person their QR code sent me to their profile on the trade show app. Now, I know it all sounds great that we are saving trees. The problem is as somebody who loves to follow up and wants to help connect you to value people and resources I can’t find you the next day. Having all of these different platforms that people are linking their QR codes to has created incredible confusion and complication when meeting people at events. Not to mention that none of them support easy note-taking, event association, scoring, transferability, etc. If you don’t help the people you meet have all their contact info in one place and ultimately their preferred place, you will likely not hear from them again. This isn’t because they don’t want to follow up. It’s because you’ve made it impossible for them to find you and if they can by some miracle find or remember you they won’t remember the context and priority actions. Given that there is not one online standard contact information exchange platform and that these disparate tools, including all event apps, spread the contacts you meet at events across a myriad of different platforms you need to recommit to carrying and sharing business cards as the only reliable option for professionals to exchange contact information. Here are our 5  key reasons why you need to carry and pass business cards at every event: An affirmative exchange of your contact information is solid. You don’t have to worry about technology. You don’t have to worry about anything at all other than handing your card to somebody. As you’ll see in the next four that that handoff does quite a bit to empower action from the people you meet. It’s your branding. This is actually an opportunity to hand your logo to someone and they’ll accept it. You’ve spent thousands and thousands of dollars to build your brand yet you somehow resist handing it over to people. If somebody is willing to accept your brand give it to them. Give them two! Give them ten! They can give it to their friends! Giving a business card enables note-taking which empowers future action. You’re going to meet people who think of something or someone that they can connect you to. Without their easy ability to take notes that information gets lost. If you’re sharing a QR code with your LinkedIn or all these different other platforms it’s both impossible to find you the next day and very difficult to catalog actions. Maybe you’re looking for investment. Maybe you’re looking for customers. Maybe you’re looking for a key employee. None of that stuff can be written down or cataloged easily without a tangible business card and therefore it’s not actionable. Empowers speedy connection to key internal resources. You make it easy for the person you meet to hand your contact info with notes to the more appropriate person in their team for follow-up. The person you meet from an organization at events isn’t always your best company contact. When you pass an analog business card you remove the friction and allow the quick transfer of your contact information with notes to the right internal resource. This empowers fast and accurate follow-up. Empowers real-time connection to key external resources. It’s not unusual to meet good matches and connections for people you meet at events while you’re still on site as these are places where like-minded people gather. Having these opportunities in real-time makes it even more important to have contact information and notes easily accessible. Nothing is easier than having someone’s business card in your pocket and handing it to or allowing a target resource or powerful connection to take a photo of that new contact’s card. As you continue to reduce and eliminate friction in exchanging contact information at events, you’ll make more and better connections. Using business cards will make it consistently easier for the person you meet to take favorable action on your behalf and you for them. If someone will accept your brand image hand it to them every time! Hand them 2 cards. Hand them 10 cards! Watch or listen to the podcast: Youtube Spotify About MEET (meetroi.com) helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. MEET’s processes help its clients ramp up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Participant Tips, Return on Investment, SelectUSA

The 5 Rules of U.S. Trade Show Follow-Up

Do you want to stand out? Do you want to begin building credibility and trust? Do you want to convert your trade show participation into new revenue? If you answered YES to any of these, then you need to master follow-up in the U.S. Failure to have meaningful and timely follow-up will neutralize even the best trade show strategy and execution. We are always astounded to see how poorly most people and companies are at follow-up. Here are the 5 rules that we find to be most critical regarding follow-up. Use them to realize the potential energy that your marketing and sales efforts creates. Immediate: Like fresh produce at the market, new contacts spoil if they are not actioned quickly. Your timely follow-up communicates your interest and intent. Trust is built as your reliability is experienced. Personal: Demonstrating that you’re a good listener by reflecting back on their top interests or needs, builds connection and opens the door for additional conversation. Be professional and respectful always. Ask: Every communication must have a purpose or next step that is revealed by the ask. This could be a request to meet, a reminder to send some promised information, or a nudge to introduce a key stakeholder. Give: Knowledge and relationships are built over time. In the first follow-up share a piece of company collateral or content that relates to your audience’s goal or concern. With each additional communication, show that your expertise is aligned with their needs. Persistent: Thoughtful and persistent follow-up is critical. Make sure to always communicate a relevant valid business reason for the next step that you are proposing. Valid business reasons must be expressed from the customer’s point of view. Let them know, “what’s in it for them”. Your follow-up should align with how you want to be perceived. If you are empathic, eager, and passionate then let that be reflected in your words and actions. About MEET (meetroi.com) helps international B2B growth companies soft-land and scale in the U.S. through trade shows and events. MEET’s processes help its clients ramp up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation: A Visit with John Bourdeaux, AdvanceCT

Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to the belly to belly podcast and today our focus is the preparation for select USA 2022 And we’re joined by are with John Bordeaux from advanced CT. Hey, welcome John. John : Thank you so much. I’m glad to be here with you. Bill : Fantastic so, you know AdvanceCT does so, so much amazing work and our audience are all international companies that are there either have already created a presence in the US and are looking to expand that or are companies that are looking to enter the US and obviously that’s a lot of the work you all do to help those companies come into Connecticut. Could you take just a couple minutes and tell us about advanced CT and the service you provide for companies that are looking to enter Connecticut? John : Sure. AdvanceCT is a private organization. We’re a nonprofit we partner with the state of Connecticut to help companies that are interested in investing in the state of Connecticut have an easier job of doing. So we’re facilitating inward investment whether that’s coming from another state or particularly from overseas or foreign direct investment. We help companies in the state of Connecticut as well are looking to expand here. So once companies have come and made an investment, they also are we’re in relationship with them on a continual basis to help them figure out the best way to expand and grow here. And what we like to say is we offer a concierge level service. Every company has a unique need when they’re coming and making an investment here in the state of Connecticut. And we like to see exactly what those are and pair companies up with the resources that they need. Sometimes we have those resources we help with site selection. We help with helping folks navigate the permitting and the state of Connecticut’s different departments. We do all those things. And then we also are trying to help folks figure out even innocuous and small questions like hey, you know, what’s this town like? Or if I’m interested in, you know, building relationship with University of Connecticut or Yale, who should I be talking to? We facilitate all those conversations out of those relationships. And we’re helping those companies come here to do interesting things. Get engaged in our ecosystem. One of the great things about Connecticut is we’re a small state. So we’re about 3.6 million people, and we all know each other. And we want everyone in Connecticut wants everyone else to be successful. And so whereas in some in some jurisdictions at some places you’re sort of 6, 7, 8, 9 steps away from somebody here in Connecticut, you’re maybe one or two jumps away from talking to the person that you need to talk to you in order to get the help you need or the leverage that you need, or the relationship you need for your business to be successful. So our job is to help facilitate those those connections and understand what each business’s unique set of needs are, so that we can, as I said, provide that white glove service, and we’ve done everything from you’ll help people find the right site, to helping companies talk to the Department of Transportation to understand trucking tonnage on our highways and bridges, to helping folks figure out, you know, what the permitting is for a particular area of the state, introducing them to the mayors of towns, you name it, we’re here to do it. We’re here to help. Bill : Sounds like an incredible amount of facilitation. Your team must be really good listeners to sort of diagnose what companies need and help make those connections John : We do and what the one of the great things about our team in advance CT is that we’ve got a lot of subject area experts. So Advanced Manufacturing Technology, life sciences, renewable energy, offshore wind, and more. And so we have people in our organization who have extensive experience in those in those industries. So not only are we good listeners, but we also know the right questions to ask. We also understand what it’s like to be a life sciences company coming from overseas coming from Europe, for example, and setting up a shop here we understand a lot of the questions and can anticipate a lot of them because some of the people on our team have actually done that in their professional careers. So we’re able to provide those services in a way that I think is a uniquely help. Bill : Cool. So let’s talk about Select USA itself for a minute and you know, some have called it the Super Bowl of US market entry or the World Cup of US market entry and you know, I guess why does advanced CTE participate? What is it about the event that’s particularly valuable for you? John : Well, I’m a World Cup guy, as I know, most of the rest of the world is too so I’m gonna go with the World Cup of events. You’re basically what we see. A Select USA is it’s it’s the focal point. It’s a focal point gathering of everybody who cares about making investment and in the US, and that’s the companies. It is the government officials, its partners. It’s the people who care about sustainable economic growth and in Connecticut, we care very deeply about the success of our of our of our companies. And one of the things that we take great pride in is the fact that, you know, the companies that do come here and are working at that apex of the knowledge economy are succeeding in incredible ways. We know a lot of great ideas are happening all over the world. And we know that this sort of entry point this

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation: A Visit with Jason Hunt Pennsylvania DECD

Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to the next episode of belly to belly and today we’re focused on preparation for select USA 2022. And we’re joined by an from a wonderful friend, Jason hunt from the state of Pennsylvania. He’s part of the business attraction team. Welcome, Jason. Jason : Hi, Bill. Thanks for having me. It’s great to be here. Bill : Fantastic. So, you know, the obviously Select USA is a massive event and we have companies coming in from all over the world looking to enter the US, and I know many of them are interested in learning about Pennsylvania and the opportunities there would you mind sharing what your organization does to help companies that are coming into the US and particularly interested in Pennsylvania? Jason : Sure, so I work for the Pennsylvania Office of International Business Development. That’s a part of our state’s department of community and economic developments. We’re a government agency tasked with Investment Attraction. We also help Pennsylvania companies export their goods and services abroad in Pennsylvania has this dedicated office because international business is a big part of our economy. We have over 5100 foreign owned firms here in Pennsylvania, employing over 300,000 people. Pennsylvania’s products and services traveled to 218 markets around the world. It’s just over 5% of our GDP, value and exports. On the Investment Attraction side we have a network of 12 authorized representatives around the world covering 33 markets, who work with my team here in Harrisburg, our state capitol to help international companies who are looking to expand or to set up new locations in our state. We serve as business advocates and liaisons between these potential foreign investors and various layers of government here in the United States in Pennsylvania. We also provide free services including assistance with research about locations across Pennsylvania, identifying help identifying business sites, introductions to some of our regional and local economic development partners and customized financial assistance. We work with international businesses of all sizes, but I’d say the majority of the companies we encounter tend to be small or mid sized companies who are looking for their first location in the US. Bill : Oh, that’s fantastic. You provide such great service and you know and obviously, you said right off the top, it’s so great to be back in person. It’s like USA. We’re all sort of so much craving that. Now, why Select USA? Why is that important for Philadelphia to be present there and why are you looking forward to it? Jason : Sure. So it’s not just Philadelphia, it’s all of Pennsylvania. That’s a common misconception from the outside. Yeah. But yeah, so why do we participate? It’s at the end of the day, it’s to meet people. It’s a great opportunity for us to put Pennsylvania, Philadelphia, Pittsburgh all of our communities in front of a large audience of international companies in a wide range of sectors who are looking for opportunity, in addition to those prospective investors. It’s also we also like to use the conference to make connections to consultants and service providers who work with international companies. Because we want them to know that we’re available to assist their clients if they have, you know, clients looking at opportunities in Pennsylvania. And because it’s helpful to pick their brains and see what they’re seeing you they have clients looking at a wide range of states in a wide range of industries and it’s good to get kind of the bigger picture perspective. conversations with them and our counterparts in other US states who are usually all present. Help us to kind of understand how best to position Pennsylvania to attract new investment and see what the neighbors are doing. Bill : So both the idea that you can kind of meet so many companies that are coming into the US and connect with them and be able to help them and facilitate that, that successful entry, but also the connection to the network, the support network, and also a little bit of competitive intelligence. It sounds like Jason : Oh, sure. I mean, all 50 states are there you can’t help but see what the others are doing. But yeah, the networking is really the crux of the conference for us. Sure. Bill : No, that’s great. And, and as you said, You’ve been Pennsylvania’s been participating since the beginning. I think it’s this I believe, the ninth year of Select USA, but then again, thinking of the audience, these are, you know, in some cases, they already have some traction here in the US and they have, you know, experience in the market. As you know, in other cases, this may be their first trip to the US and you know, as you think about, you know, the event itself, and then whether it’s pre events, following events, or even just folks that have time, either pre or post conference. What are some thoughts you have about how companies can get the most out of this, both this visit to select USA and also their visit to the US? Jason : Sure, select USA has in the past done a lot of spin off events where either before or after, there’s opportunities to examine in detail different parts of the US. I think there’s less of that this year, though. Those are interesting if there happens to be one scheduled in a sector or in a location that’s relevant. I think, maybe next year, we’ll see those come back with a bit more strength. But I think focusing on the main conference, I think there’s probably three things I would I would suggest. One is you know if you’re early in exploring opportunities in the United States, be sure to attend the information sessions. The US Commercial Service, the Department of Commerce, does a good job

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