Blog And News
Evaluating Trade Show Relevance
In the bustling world of commerce, trade shows stand as beacons of opportunity, offering businesses a platform to showcase their offerings, forge connections, and stay abreast of industry trends. However, not all trade shows are created equal, and determining their relevance to your business is paramount to making informed decisions
How to Research Your Target Customer
In the ever-evolving landscape of business, understanding your target customer is akin to wielding a compass in uncharted waters—it guides your decisions, shapes your strategies, and ultimately leads you to success. However, the process of researching your target customer goes beyond mere demographics; it delves into the psyche, preferences, and
Scaleup Hiring Strategies with Micah Boster, Nighthawk Advisors
Bill Kenney: Hi and welcome to the next episode of Belly2Belly. We’re here with our great friend Micah Boster. Welcome, Micah! Our topic today is scaleup hiring strategies. Micah Boster: Hey, how are you doing, Bill? About Nighthawk Advisors Bill Kenney: Great, thanks! Your company, Nighthawk Advisors, has extensive experience
How to Define Trade Show Objectives
Trade shows serve as bustling marketplaces where businesses can showcase their products, forge connections, and propel their brands to new heights. However, to navigate these dynamic environments effectively, one must set clear objectives. How to define trade show objectives is akin to charting a course before setting sail—it provides direction
Why Should I Participate in Trade Shows?
Trade shows are a vital component of many business strategies due to their multifaceted benefits. These events provide businesses with unique opportunities that are difficult to replicate through other marketing channels. Here are several reasons why trade shows are important for businesses: 1. Direct Customer Engagement Trade shows offer businesses
Navigating the Trade Show Terrain: Choosing the Right Trade Show for Your Business
In the bustling commerce landscape, trade shows stand as vibrant hubs of opportunity. These events offer a unique platform for businesses to showcase their products, connect with potential clients, and stay abreast of industry trends. However, with a plethora of trade shows spanning various industries and niches, choosing the right
Top Takeaways from the 10th Annual SelectUSA Investment Summit
Last week, the 10th annual SelectUSA Investment Summit took place from Sunday through Wednesday in Washington, DC. Having participated for the seventh consecutive year, we observed some noteworthy trends and insights that underscore the evolving landscape of investment in the United States. Here are our top SelectUSA Summit top takeaways:
Preparing for SelectUSA 2024 with Bryan Powrozek, Wipfli
Bill Kenney: Hello and welcome to the latest episode of Belly2Belly. Today, we’re delving into the topic of preparing for SelectUSA Investment Summit. Joining us is Bryan Powrozek from Wipfli. Welcome, Bryan. Bryan Powrozek: Hi Bill, thanks for having me. About Wipfli Bill Kenney: It’s a pleasure to have you
SelectUSA 2024 Preparation with Dave Roccio, Lando & Anastasi
Bill Kenney: Welcome to another episode of Belly2Belly! Today, we’re joined by Dave Roccio from the law firm Lando & Anastasi to discuss SelectUSA Investment Summit preparation. Welcome, Dave. David Roccio: Hi, Bill. Thanks for having me. About Lando & Anastasi Bill Kenney: Great to have you here, Dave. Our
How to Prepare for SelectUSA 2024 with Emily Smith, American Electric Power
Bill Kenney: Welcome to the latest episode of Belly2Belly! Today, we’re joined by Emily Smith from American Electric Power to discuss how to prepare for SelectUSA. Welcome, Emily. Emily Smith: Thank you so much for having me, Bill. About AEP Bill Kenney: Absolutely. Our goal is to provide companies attending
SelectUSA Success Tips with TJ Villamil, SelectFlorida
Bill Kenney: Welcome to the next episode of Belly2Belly! Today, we’re joined by TJ Villamil from SelectFlorida to discuss SelectUSA success tips. Welcome, TJ. TJ Villamil: Hey Bill, thank you. I’m thrilled to be here and eager to dive into our discussion. About SelectFlorida Bill Kenney: Our goal is to
How to Leverage SelectUSA with Greg Kozera from Shale Crescent
Bill Kenney: Welcome to the next episode of Belly2Belly! Today, we’re joined by Greg Kozera from Shale Crescent to discuss how to leverage SelectUSA. Welcome, Greg. Greg Kozera: Good to see you again, Bill. About Shale Crescent Bill Kenney: It’s wonderful to see you. Our goal today is to assist
Making the Most of SelectUSA with Maria Onorato and Claire Gordon, California GO-BIZ
Bill Kenney: Welcome to the next episode of Belly2Belly! Today, we’re joined by Maria Onorato and Claire Gordon from California’s GO-BIZ organization to discuss SelectUSA preparation. The goal is to help you make the most of SelectUSA 2024. Welcome, ladies. It’s wonderful to have you here. California GO-BIZ: Thank you, Bill.
SelectUSA Preparation with Jessica Reynolds, Maryland Department of Commerce
Bill Kenney: Hi and welcome to the next episode of Belly2Belly. Today, we’re here to talk about getting ready for the SelectUSA Investment Summit with our guest Jessica Reynolds from the Maryland Department of Commerce. Welcome, Jessica. It’s great to have you here. Jessica Reynolds: Thank you, Bill. Pleasure to
Successful Internationalization with Marco Barozzi, Expo Consulting
Bill Kenney: Hi and welcome to the next episode of Belly2Belly. Today, we’re speaking with Marco Barozzi from Expo Consulting about successful internationalization. How are you today, Marco? Marco Barozzi: I’m doing well, thank you. It’s a pleasure to be here. About Expo Consulting Bill Kenney: Great to have you. Many
SelectUSA Preparation with Dan Glazer, Wilson Sonsini
Bill Kenney: Welcome everyone to the next episode of Belly2Belly, today we’re here to talk about preparing for and attending the SelectUSA Investment Summit. We’re joined by Dan Glazer from Wilson Sonsini. Hi Dan, great to have you here. Daniel Glazer: Hi Bill, I’m doing well, thanks for having me.
SelectUSA Preparation with Paul Zito, RGP Northwest Ohio
Bill Kenney: Welcome to the latest episode of Belly2Belly. Today, we’re diving into the topic of how to get the most out of SelectUSA. Joining us is our esteemed guest, Paul Zito from RGP Northwest Ohio. Welcome, Paul. Paul Zito, RGP Northwest Ohio: Thank you for having me, Bill. I’m
SelectUSA 2024 Preparation with David Rose, US Expansion Partners
Bill Kenney: Welcome to the latest episode of Belly2Belly. Today, we’re diving into the topic of SelectUSA participation, and we’re joined by our esteemed guest, David Rose from US Expansion Partners. Welcome, David. David Rose: Hey Bill, good to see you. Abou US Expansion Partners Bill Kenney: Great to see
SelectUSA 2024 Preparation with Frances Simowitz, WEVE Acceleration
Bill Kenney: Hello everyone, and welcome to the next episode of Belly2Belly. Today, we’re diving into the topic of SelectUSA preparation tips. Joining us is our special guest Frances Simowitz from WEVE Acceleration. Good afternoon, Frances. How are you? Frances Simowitz: Good afternoon, Bill. I’m doing well, thank you. Excited
The 3 Truths of Gaining U.S. Sales Traction
Have you ever gleaned lessons that you’d rather not relearn? These invaluable insights often come at the expense of trials and tribulations, leaving indelible marks that shape our future endeavors. The same is true for most companies as they learn how to get US sales traction. With over a decade
MEET’s Intelligent Trade Show & Event System
In our more than 12 years of helping international companies scale in the U.S., we have seen the many challenges that these companies experience when they try to productively participate in U.S. trade shows & events. The U.S. market is large and highly competitive. The trade show and event landscape
Successful U.S. Market Entry with David Rose from US Expansion Partners
Watch on YouTube Listen on Spotify hi and welcome to the next episode of belly to belly and today we’re here to talk about U.S expansion and who better to talk about U.S expansion with than the head of U.S expansion Partners David Rose welcome David hi Bill thanks for
Developing Strategic Focus
The hardest part of building an effective strategic focus is having a specific and clear target outcome. The best outcomes are like a destination that you would drive or travel to. When you do this well your vision and focus transcends the organization aligning your team in action and purpose.
Freelance Research & Event Logistics Associate
Position This is an independent contractor position. This position is responsible for completing ongoing business tradeshow research and events logistics projects potentially across several clients. The ideal person is a detail-oriented, curious, and forward-thinking team player with the ability to turn event, market, and competitor data into insightful strategy maps.
Are Your Leadership Team and Key Personnel Ready?
Today we’re here to tackle another question about the successful expansion of your business to the U.S. Are your leadership team and key personnel ready for your U.S. expansion? This issue is another significant potential pothole in your U.S. expansion journey. Get it wrong and you’ll have greater turnover, internal
Why Are You Expanding Internationally?
One place where internationalizing companies get tripped up is not being clear about the purpose of the international expansion. If you can’t answer or don’t have an answer to the question, “why are you expanding internationally?” then it’s probably something you need to step back and answer. Think about all
5 Reasons You Need to Start Carrying Business Cards Today!
As we all re-enter going to trade shows and events post-COVID, we’re seeing an incredible number of people, as many as 80%, no longer carrying business cards. By not sharing business cards, trade show participants are significantly limiting their ability to make valuable connections and losing lots of opportunities. If
