Blog And News
SelectUSA 2022 Preparation: A Visit with Jessica Reynolds, Maryland Department of Commerce
Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to the next episode of belly2belly and today we’re again talking about Select USA preparation. There’s just so much to do and a lot of excitement is building for this event this year and today,
SelectUSA 2022 Preparation, a Visit with Emily Smith, American Electric Power
Link to podcast found HERE Transcript to podcast found below: Bill : Hi, and welcome to belly to belly. And today we’re continuing in our series to help prepare you for select USA. We’re also welcoming on board, Emily Smith from American Electric Power. Hi Emily. And so it’s really
SelectUSA 2022 Preparation, a Visit with Kirthi Mani, CLA (CliftonLarsonAllen LLP)
Link to podcast found HERE Transcript to podcast found below: Bill : Well Hi and welcome to the next episode of belly to belly and today we’re going to be talking about Select USA and preparations kind of our next in the installment of how to get ready and ramped
SelectUSA 2022 Preparation with Dave Roccio from Lando Anastasi
Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to belly to belly and we’re here with just a kind of a fun installment around the Select USA event, which will be happening in June in the US and it’s a great event for
Mastering Virtual Meetings with Melanie Fox, Founder, Speech Fox
Link to podcast found HERE Transcript to podcast found below: Bill : Hi and good morning Bill Kenny here from meet and this is the belly2belly podcast today we have a fantastic guest, Melanie Fox from Speech Fox, and Melanie, welcome today. Melanie : Thank you so much. Good morning.
Trade Show Exhibitor Preparation with Joel Roy, Creative Dimensions
Link to Podcast Available HERE Transcript to podcast found below: Bill : Hi and welcome to the next episode of belly2belly Bill Kenny here and today we have a really cool topic and it’s all about trade show exhibitor preparation, and I’m joined by Joel Roy from Creative Dimensions. Hi,
Internationalization Strategy: The Difference between Nimble and Random
Link to podcast found HERE Podcast transcript found below: Bill : Hey, and welcome to the belly to belly podcast. In this episode I’m really looking forward to this is a topic that we see quite a bit. And it’s all around the difference between being nimble and random and
A Conversation with Marketing Guru, David Berkowitz, Serial Marketer
Podcast link available HERE. Podcast Transcript below: Bill : Hey and welcome to the belly2belly podcast. This is the podcast that’s focused on Confessions of an in person marketer. So, today it’s a real privilege to welcome David Berkowitz from serial marketer. Welcome David. David : So much. Great to
Marketing: How to Move the Needle with Cindy Zuelsdorf
Link to podcast: HERE Podcast Transcript below: Bill : Hi everybody and welcome to the next episode of belly2belly. And we’re just totally excited today to have Cindy Zuelsdorf. I’m sorry, I said that wrong. Cindy Zuelsdorf with us today from Kokoro Marketing and it’s really great to have you
Responding to YES or NO Questions
Link to Podcast: HERE Transcript found below: Bill : Hi and welcome to the next episode of belly to belly. And we’re here today with Lanie Denslow from Worldwise Inter Cultural Training and Communication and it’s just great to have you here Lanie and welcome today. Lanie : Thank you.
5 Keys for Trade Show Success This Fall
Link to Video: HERE Podcast Transcript below: Bill : Hi there Bill Kenny here with MEET and it’s great to see you today. Welcome. Our topic today is five keys for trade show success this fall. And you know, certainly the last 18 months have been crazy and trade shows.
Myth vs Reality for Life Sciences Companies Entering the US Market with Mark Lesselroth, BioPort USA
Link to video HERE Podcast Transcript Bill : Hi and welcome to the next episode of Belly to Belly. It is great to have you here with us today. So today we’re actually going to spend a little bit of time in the life sciences space and we’re joined by
Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure
SelectUSA is an unrivaled opportunity for international firms looking to scale to the U.S. market, making the event uniquely high stakes for economic development organizations, investors, service providers and the high volumes of mature companies in attendance. At MEET, we like to say that effective preparation is 90% of winning
Virtual Event Networking: How Not to #FAIL
One year ago, virtual events were limited to particular industries. Today they’re everywhere. That’s because in the absence of in-person events, we’ve had no choice but to embrace virtual platforms as a means of building and maintaining our professional networks. But if everyone’s networking through virtual events, then why
The Future of Events: A Look at 2021 and Beyond
The temporary shutdown of in-person events in 2020—and subsequent explosion of virtual events in their place—has left one question on everyone’s mind. What will the future of events look like in 2021 and beyond? With more than 75-years of experience in the U.S. B2B events industry, we at MEET
Online or In-Person? Developing Your 2021 Event Strategy
For the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine on the horizon and predictions for a return to normal as soon as this summer, could that all change? More importantly, should it change? We sat down with Kelly Kenney,
Leveraging Virtual Trade Show Events as an Attendee
Eight months into the pandemic, virtual trade show events have proven their unique value. Which means for those who thought they could coast until in-person events come back online—it’s time to get moving. On November 21st, MEET released the final podcast to a 3-part series: Leveraging Virtual Trade Show Participation
5 Steps to Launching a Virtual Trade Show Plan
One outcome of the recent explosion in virtual events due to COVID-19 is the unprecedented opportunity it has created for companies that are expanding internationally. Truly, the “cheese” has moved. By lowering barriers to entry, the ability to confidently and skillfully navigate virtual venues is more valuable than ever, particularly
Q&A with Bill Kenney on the Future of Trade Shows
Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events are gone forever. We’ve already seen some events come back on the calendar and believe that the advent of a widely available vaccine will be a big milestone in the
Digital Marketing Strategies for Market Entry How to Test, Gain Traction, and Scale
Jeffrey Cohen, Vice President at Imageworks is interviewed by Bill Kenney, Founder and Client Advocate at MEET about Digital Marketing Strategies for Market Entry How to Test, Gain Traction, and Scale on the Belly2Belly podcast. Listen on iTunes or Spotify Watch on YouTube Bill : Welcome to the belly to
Leveraging LinkedIn for Market Entry How to Create Your Future Advocates
Bill Kenney, Founder and Client Advocate at MEET interviews Laura Hannan, Co-Founder and Director of Client Success at Pitch121 on the Belly2Belly podcast. Listen on iTunes or Spotify Watch on YouTube Bill: Welcome to the belly to belly podcast where we explore in-person business to business market. This episode is brought to
The Less Obvious Benefits to Measuring Trade Show ROI
There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline metrics of your returned value, it’s impossible to know where and how to make improvements to maximize the results of your in-person event strategy. At MEET, we’ve identified a number
A Lesson in Maximizing Trade Show ROI from Great Bakers
What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread = 5 parts flour : 3 parts water Cookies = 3 parts flour : 2 parts fat : 1 part sugar The beauty of understanding baking from the perspective of ratios
Navigate Your Marketing ROI GPS-style
It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has all but disappeared…and no one is mourning the loss. GPS has fundamentally changed the experience of driving by putting valuable real-time data in the hands of the driver—whether to avoid
How to Ensure Your Trade Show Strategy is Complete
If you follow our blog and webinar series, you know that trade show strategy is a big focus of our work. For one, it’s because we truly believe that a well-crafted, well-executed strategy is critical to maximizing trade show ROI. Second, we’ve noticed that many B2B marketing strategies stop
The Best 2020 Event Selection Strategy
You might be thinking: “Wow, they’re confident!” In fact, we are. Because when it comes to developing an event selection strategy for our clients, we focus on a results-centered process rather than specific events. Get the process right, and failure becomes nearly impossible. Tell us if you agree. Step 1:
The Four Biggest Stumbling Blocks to Trade Show Success
A report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach $16.8 billion. Renowned as the best content marketing strategy for B2B companies, these figures come as no surprise. By offering face-to-face exposure to large numbers of high-quality prospects, there are
