We’ve all been the target of market research. Whether it’s a prompt requesting you to remain on the line for a brief survey, a feedback card you receive upon exiting an airplane, or that pop-up web survey you just can’t seem to minimize. How do companies decide on a market

While every company chooses to measure success differently depending on their scope of service and product features, certain KPIs unite all successful companies. For firms scaling to the U.S. on a tight budget and timeline, keeping close tabs on metrics of success can make a world of difference. What are

Americans have a reputation for going big—big cars, big houses, big portions…the list goes on. But for firms entering the U.S. market, this inclination to “go big” can actually be counterproductive and destructive. In our recent webinar: SCALE NOW: Entering the U.S. Market through Trade Shows and In-Person Events, we

  We know—you’re thinking there can’t be one solution to solving the six most common challenges to trade show success. In fact, there are many different strategies one can use to improve ROI at trade shows and in-person events. But they all boil down to one mindset. Mastering this mindset

If scaling to the U.S. market is something you’ve considered, you’re probably aware of the potential risks and rewards. At MEET, our goal is to help companies entering the U.S. market employ techniques to optimize this process by minimizing the risks and leveraging all the unique rewards that this large

Event teams may be the most under-utilized resource at important trade show events. For opportunities like the upcoming SelectUSA Summit, where and how your team members present themselves will be a major predictor of ROI. Train to divide and conquer It happens quite often that we see events teams huddled

With 75 years of trade show and in-person event experience under our belts, we’re not exaggerating when we say that SelectUSA is 10x better than any trade event that we go to annually. With every U.S. state represented plus a full array of resources and organizations that support U.S. market

For many international companies looking to scale to the U.S. market, SelectUSA is a once in a lifetime opportunity. In our last post, we discussed how to goal-set your SelectUSA strategy plan and design an agenda that reflects your clearly defined priorities. In this post, we’d like to provide a

Last year, the team at MEET joined more than 3,000 international business investors, U.S. economic developers, CEOs, government officials and market-entry thought leaders at the 2018 SelectUSA Investment Summit. Unequivocally, SelectUSA 2018 was the best trade event we’ve ever attended and we’re thrilled to be returning this year. For companies

It’s easy for international CEOs who are scaling to the U.S. market to get completely absorbed by tangible tasks like fundraising, customer validation, and team building. While these milestones are fundamental to any U.S. market entry endeavor, there remain less tangible, “softer” tasks that scaling CEOs must master in order

Few companies are able to fund an international scaling venture completely on their own. Effective fundraising requires striking the right balance between proving your ability to succeed and making a strong case for how funding will get you there. In essence, you need the chicken and the egg. To explore

At MEET, we often refer to the dangers of viewing the U.S. market as a pot of gold at the end of a rainbow. Yet, we understand where this view comes from. With its vast market size, large pool of high-quality talent, and abundance of hungry investors, it’s a hard