Author name: Bill Kenney

Exhibitor Tips, Participant Tips, Workshops and Webinars

Why Should I Participate in Trade Shows?

Trade shows are a vital component of many business strategies due to their multifaceted benefits. These events provide businesses with unique opportunities that are difficult to replicate through other marketing channels. Here are several reasons why trade shows are important for businesses: 1. Direct Customer Engagement Trade shows offer businesses the chance to interact directly with potential and existing customers. This face-to-face engagement allows for real-time feedback, personalized interactions, and the building of trust and rapport. Customers can see, touch, and experience products firsthand, which can significantly influence their purchasing decisions. 2. Lead Generation One of the primary benefits of trade shows is the ability to generate high-quality leads. Attendees are often decision-makers or have significant influence within their organizations. This targeted audience means that the leads collected are more likely to convert into actual sales. Moreover, they often attract people who are actively looking for solutions, making them warmer prospects compared to leads generated through cold outreach methods. 3. Brand Awareness and Visibility Participating in a trade show increases brand visibility among a concentrated group of industry professionals and potential customers. Even if attendees do not make an immediate purchase, they become aware of the brand, which can influence their future buying decisions. A well-designed booth and effective promotional materials can leave a lasting impression. 4. Competitive Analysis Trade shows provide an excellent opportunity for businesses to observe their competitors. By walking the floor, businesses can see what others are offering, their marketing strategies, booth designs, and customer engagement tactics. This competitive intelligence can inform a company’s own strategies and help them stay ahead in the market. 5. Networking Opportunities Trade shows bring together a wide range of industry players, including suppliers, distributors, and potential partners. This concentration of industry professionals facilitates networking, which can lead to strategic alliances, partnerships, and collaborations. Networking at trade shows can also lead to media coverage and PR opportunities, further enhancing a company’s visibility. 6. Market Research and Trend Spotting Attending trade shows allows businesses to keep a pulse on industry trends and innovations. They can gather insights into emerging technologies, new products, and shifts in customer preferences. This information is invaluable for product development, marketing strategies, and overall business planning. 7. Sales and Order Taking Many businesses attend trade shows with the primary goal of closing sales and taking orders. The concentrated environment of interested buyers makes it an ideal setting for demonstrating products and services and securing commitments. They often have dedicated areas for order taking, which can streamline the sales process. 8. Product Launches Trade shows are an ideal venue for launching new products or services. The gathered audience of industry insiders and media representatives provides a captive audience for product demonstrations and announcements. A successful product launch at these industry events can generate buzz and media coverage, amplifying the reach beyond the event itself. 9. Educational Opportunities Many trade shows feature seminars, workshops, and panel discussions led by industry experts. These sessions provide valuable learning opportunities for businesses to gain insights into industry best practices, regulatory changes, and innovative solutions. Staying informed through these educational sessions can help businesses adapt and thrive in a competitive market. 10. Building Relationships Building and maintaining relationships with existing clients, suppliers, and industry peers is crucial for long-term success. Trade shows offer a conducive environment for nurturing these relationships, as the informal setting can foster deeper connections than formal business meetings. Trade shows play a critical role in business development by offering a multifaceted platform for engagement, learning, and growth. The unique combination of direct customer interaction, lead generation, brand visibility, competitive analysis, and networking makes such events an indispensable tool for businesses aiming to enhance their market presence and achieve their strategic goals. By leveraging the opportunities presented businesses can stay competitive, innovate, and expand their reach in the market. For an expanded view on this topic refer to our article How to Choose the Right Trade Shows for Your Business. — About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

Market-Entry, Participant Tips, Return on Investment

Navigating the Trade Show Terrain: Choosing the Right Trade Show for Your Business

In the bustling commerce landscape, trade shows stand as vibrant hubs of opportunity. These events offer a unique platform for businesses to showcase their products, connect with potential clients, and stay abreast of industry trends. However, with a plethora of trade shows spanning various industries and niches, choosing the right trade show for your business can be akin to finding a needle in a haystack. So, how do you navigate this terrain effectively? Let’s delve into the art of choosing the right trade show. Define Your Objectives Before Choosing the Right Trade Show: Before delving into the myriad of trade show options, it’s imperative to define your objectives clearly. Are you aiming to generate leads, build brand awareness, network with industry professionals, or launch a new product? Understanding your goals will serve as a compass in guiding your selection process. Each trade show caters to different objectives, so aligning your goals with the focus of the event is crucial. Research Your Target Audience: Understanding your target audience is fundamental in selecting the appropriate trade show. Consider demographics such as age, gender, profession, and interests. Research which trade shows attract attendees that closely match your target demographic. For instance, a technology company specializing in gaming peripherals would likely find more value in attending gaming expos rather than general tech conventions. Evaluate Industry Relevance: Not all trade shows are created equal. Some cater to broad industries, while others focus on specific niches or emerging sectors. Evaluate the relevance of the trade show to your industry and niche. Look for events that attract key players, influencers, and decision-makers within your sector. Participating in a trade show that aligns closely with your industry ensures that you’re surrounded by individuals who understand your products or services and are more likely to convert into leads or collaborators. Assess Past Performance to Improve Trade Show Selection: One of the most reliable indicators of a trade show’s potential value is its past performance. Research the history of the event, including attendance figures, exhibitor feedback, and post-event analysis. Analyze factors such as foot traffic, lead generation opportunities, and return on investment (ROI) for previous participants. Positive testimonials and success stories from exhibitors can provide valuable insights into the effectiveness of the trade show in achieving business objectives. Consider Geographic Reach: Geographic location plays a significant role in determining the suitability of a trade show for your business. Consider whether you’re targeting a local, regional, national, or international audience. If your business operates primarily on a local scale, attending a national or international trade show might not yield the desired results. Conversely, if you’re business has established product-market-fit in the U.S. then national shows can offer invaluable networking opportunities and exposure to the entire market. Evaluate Costs and Resources: Participating in trade shows requires a significant investment of both time and resources. Evaluate the costs associated with exhibiting at each trade show, including booth rental fees, travel expenses, promotional materials, and staff wages. Calculate the potential return on investment (ROI) based on your objectives and projected outcomes. While larger trade shows may offer greater exposure, they also come with higher costs. Balance your budget constraints with the expected benefits to ensure that you’re making a financially prudent decision. Seek Feedback and Recommendations When Choosing the Right Trade Show: Don’t hesitate to reach out to industry peers, mentors, or professional associations for recommendations and feedback. Their insights and experiences can provide valuable guidance in selecting the right trade show for your business. Additionally, leverage online resources such as trade show directories, forums, and social media groups to gather insights from fellow exhibitors and attendees. Choosing the right trade show requires careful consideration of your objectives, target audience, industry relevance, past performance, geographic reach, costs, and resources. By conducting thorough research and analysis, you can identify trade shows that offer the best opportunities for achieving your business goals and maximizing your ROI. Remember, success at a trade show is not just about being present but about being present in the right place, at the right time, and for the right reasons. For an expanded view on this topic refer to our article The 3 Truths of Gaining U.S. Sales Traction. — About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

Market-Entry, SelectUSA

Top Takeaways from the 10th Annual SelectUSA Investment Summit

Last week, the 10th annual SelectUSA Investment Summit took place from Sunday through Wednesday in Washington, DC. Having participated for the seventh consecutive year, we observed some noteworthy trends and insights that underscore the evolving landscape of investment in the United States. Here are our top SelectUSA Summit top takeaways: Interest in US Expansion Continues to Grow The allure of expanding into the US market remains robust, as evidenced by the diverse array of companies and investors present at the summit. The United States continues to be a prime destination for businesses seeking growth opportunities. This year, the enthusiasm for US expansion was palpable, with many international firms showcasing innovative solutions and exploring potential partnerships. The continuous interest underscores the US market’s reputation as a fertile ground for business growth, innovation, and profitability. The Support Ecosystem for Companies Expanding to the US Continues to Improve and Mature One of the most encouraging trends we’ve observed is the maturation and enhancement of the support ecosystem available to companies looking to enter the US market. From government programs to private sector initiatives, there is a robust network of resources designed to assist businesses in navigating the complexities of US expansion. These resources include: This improved support system not only makes the transition smoother for foreign companies but also enhances their chances of success once they establish a presence in the US. Founders Find More US Success by Focusing on Key Strategies Our discussions with various founders and business leaders revealed that certain strategies are particularly effective for achieving success in the US market. Here are the top three strategies that stood out: Customer Acquisition Over Government Incentives While government incentives can be beneficial, the primary focus for many successful founders is on customer acquisition. Building a strong customer base from the outset is crucial for long-term success. This involves understanding the target market, tailoring products or services to meet local demands, and implementing effective marketing strategies. Prioritizing customer acquisition ensures that the business generates revenue and grows organically, creating a solid foundation for future expansion. Building Strong Networks and Support Systems Instead of Going It Alone Another key takeaway is the importance of building robust networks and support systems. Founders who actively engage with local business communities, industry associations, and support organizations tend to fare better than those who attempt to navigate the market independently. Networking provides access to valuable insights, potential partners, and mentorship opportunities. It also facilitates knowledge sharing and collaboration, which can be instrumental in overcoming challenges and accelerating growth. The benefits of a strong network are amplified when translating an international business to the US market. Focusing on Customer Density When Establishing Traction Rather Than Selling Countrywide Finally, a targeted approach to market entry proves to be more effective than attempting to sell across the entire country right away. By concentrating efforts on specific regions and industries with high customer density, businesses can establish traction more quickly and efficiently. This focused strategy allows for deeper market penetration, better resource allocation, and the ability to build a strong local presence before expanding further. Once a solid foothold is established in key areas, it becomes easier to scale operations and extend reach to other parts of the country and other industries. The 10th annual SelectUSA Investment Summit top takeaways highlighted the continued interest and potential for growth in the US market. With an improving support ecosystem and clear strategies for success, companies looking to expand into the US are better equipped than ever to achieve their goals. By focusing on customer acquisition, building strong networks, and targeting high-density markets, founders can maximize their chances of success and make the most of the opportunities available in the United States. As we look forward to future summits, we remain optimistic about the vibrant and dynamic landscape of US expansion. For an expanded view of the SelectUSA Summit top takeaways refer to our article The 3 Truths of Gaining U.S. Sales Traction. About MEET MEET helps international B2B & B2G companies scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney to discuss your U.S. expansion goals bill@meetroi.com or +1 (860) 573-4821.

SelectUSA, Workshops and Webinars

Preparing for SelectUSA 2024 with Bryan Powrozek, Wipfli

Bill Kenney: Hello and welcome to the latest episode of Belly2Belly. Today, we’re delving into the topic of preparing for SelectUSA Investment Summit. Joining us is Bryan Powrozek from Wipfli. Welcome, Bryan. Bryan Powrozek: Hi Bill, thanks for having me. About Wipfli Bill Kenney: It’s a pleasure to have you here today. Our aim in these conversations is to assist companies attending SelectUSA in understanding and connecting with available resources at the event. It’s all about preparing for SelectUSA! Bryan, could you please take a moment to explain how Wipfli supports companies entering the US?   Bryan Powrozek: Certainly, Bill. Firstly, thank you for organizing this. From compliance to tax and financial statements, Wipfli offers advisory, consulting, and accounting services rooted in public accounting. As our clients’ needs evolve, we’ve expanded our services, particularly in international business. For SelectUSA-bound companies, especially those venturing into international business for the first time, we provide comprehensive support. This includes everything from setting up the appropriate legal entities to acting as an outsourced accounting department. We understand the challenges newcomers face, from navigating regulatory landscapes to cultural differences. Bill Kenney: Your insights are invaluable, Bryan. Navigating the complex regulatory and tax environments across different states can be daunting for newcomers. How does Wipfli assist in this regard? Bryan Powrozek: Indeed, explaining state and local tax regimes, often unfamiliar to newcomers, is a significant part of our role. Beyond compliance, we help companies understand cultural nuances, which can vary greatly even within the US. Our goal is to alleviate these burdens and ensure a smooth transition for our clients. Why SelectUSA? Bill Kenney: Face-to-face interactions, such as those at SelectUSA, offer unparalleled opportunities for networking and collaboration. Bryan, why does Wipfli participate in events like SelectUSA? Bryan Powrozek: Participating in events like SelectUSA allows us to connect with various stakeholders, from potential clients to economic development teams. The exchange of knowledge and the chance to forge meaningful relationships cannot be overstated. It’s an opportunity to contribute to the business community and offer our expertise. What About Preparing for SelectUSA? Bill Kenney: Face-to-face interactions are indeed invaluable. Preparing for SelectUSA can be daunting. Bryan, for companies attending SelectUSA for the first time, what advice do you have for making the most of the event and their trip to the US? Bryan Powrozek: Companies need to clarify their goals and devise a strategy before the event. Whether it’s establishing contacts or seeking specific information, having a plan in place helps maximize the event’s potential. Utilizing available resources, such as reaching out to economic development teams beforehand, can streamline the process. Ultimately, come prepared to learn and ask questions. Bill Kenney: Wise advice, Bryan. Planning and focus are key to making the most of such events. Thank you for sharing your insights today. Bryan Powrozek: My pleasure, Bill. Thank you for having me. Summary Points: Wipfli provides comprehensive support to companies entering the US, covering everything from compliance to accounting services, with a focus on understanding and addressing the unique challenges faced by newcomers to the US market. Bryan highlights the importance of face-to-face interactions at events like SelectUSA, emphasizing the opportunities for networking and collaboration with various stakeholders, including potential clients and economic development teams. For companies attending and preparing for SelectUSA, Bryan advises clarifying goals, devising a strategy, and utilizing available resources to maximize the event’s potential, emphasizing the importance of planning and focus. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:13:42 👋 Preparing for SelectUSA – Podcast Recording – Bryan / Bill (2024-03-15 15:11 GMT-4) – Transcript Attendees Bill Kenney, Bryan Powrozek Preparing for SelectUSA Transcript This editable transcript was computer-generated and might contain errors. Link to the video Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” — SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — Bryan Powrozek, Bryan.Powrozek@wipfli.com https://www.wipfli.com/ .. Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://sheikharin.com/meetroi/

SelectUSA, Workshops and Webinars

SelectUSA 2024 Preparation with Dave Roccio, Lando & Anastasi

Bill Kenney: Welcome to another episode of Belly2Belly! Today, we’re joined by Dave Roccio from the law firm Lando & Anastasi to discuss SelectUSA Investment Summit preparation. Welcome, Dave. David Roccio: Hi, Bill. Thanks for having me. About Lando & Anastasi Bill Kenney: Great to have you here, Dave. Our aim is to help companies attending SelectUSA by providing insights into available resources beforehand. It’s all about SelectUSA preparation! Could you briefly outline how your firm assists companies entering the US market?   David Roccio: Certainly, Bill. We specialize in intellectual property law, focusing on patents, trademarks, and copyrights. For companies entering the US, ensuring their IP rights are protected is crucial. We help navigate the complex process of registering and safeguarding their IP assets, addressing potential hurdles that may arise. Why SelectUSA Bill Kenney: That’s invaluable support, Dave. You’ve been a regular at SelectUSA. What keeps you coming back to the event? David Roccio: SelectUSA offers a unique opportunity to connect with like-minded individuals and companies genuinely interested in doing business in the US. The networking opportunities are unparalleled, and the connections made have been immensely beneficial. Especially for us in the technology sector, the event provides a platform to meet startups and tech companies, which aligns perfectly with our focus. Preparation Tips for SelectUSA Bill Kenney: It’s clear that SelectUSA provides a conducive environment for meaningful connections. For companies attending for the first time, what advice would you offer to maximize their experience at the event? David Roccio: With such a vast conference, it’s essential to narrow down your focus. Firstly, consider participating in smaller group sessions or specialized segments like tech pitch sessions. These offer a more intimate setting for networking and discussions. Secondly, explore programs tailored to specific demographics, such as the Women in Tech mentoring program, for targeted support and advice. Lastly, don’t overlook collateral events or regional gatherings, as they often provide valuable insights and networking opportunities in a more relaxed setting. Bill Kenney: That’s excellent advice, Dave. Focusing on specific areas of interest and leveraging tailored programs can indeed enhance the SelectUSA experience. Thank you for sharing your insights today. David Roccio: My pleasure, Bill. Looking forward to seeing you in June. Bill Kenney: Likewise, Dave. Take care. Summary Points: Lando & Anastasi specializes in intellectual property law, assisting companies entering the US market with patent, trademark, and copyright matters, ensuring their IP rights are protected and compliant with US regulations. Dave highlights the networking opportunities and targeted connections available at SelectUSA, emphasizing the event’s value in facilitating meaningful interactions with companies genuinely interested in doing business in the US. For first-time attendees, Dave recommends focusing on smaller group sessions, exploring specialized programs tailored to specific demographics, and attending collateral events to maximize networking opportunities and gain valuable insights in a more relaxed setting. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:06:54 👋 SelectUSA Preparation Podcast Recording – Dave / Bill (2024-03-14 15:02 GMT-4) – Transcript Attendees Bill Kenney, David Roccio SelectUSA Preparation Transcript This editable transcript was computer-generated and might contain errors.   Watch the conversation here Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” – SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — David Roccio, droccio@lalaw.com https://www.lalaw.com/ – Feel free to contact us with any questions Bill Kenney,bill@meetroi.com MEET,https://sheikharin.com/meetroi/

SelectUSA, Workshops and Webinars

How to Prepare for SelectUSA 2024 with Emily Smith, American Electric Power

Bill Kenney: Welcome to the latest episode of Belly2Belly! Today, we’re joined by Emily Smith from American Electric Power to discuss how to prepare for SelectUSA. Welcome, Emily. Emily Smith: Thank you so much for having me, Bill. About AEP Bill Kenney: Absolutely. Our goal is to provide companies attending SelectUSA with insights into the resources they can expect to encounter and foster pre-event connections to enhance their US expansion efforts. We’ll also look to give them some “how to prepare for SelectUSA” tips. Emily, could you share more about how American Electric Power supports companies looking to expand in the US? Emily Smith: Certainly, Bill. American Electric Power is one of the largest investor-owned utilities in the US, serving an 11-state footprint. We’re committed to facilitating economic growth in the communities we serve. We offer assistance to international companies in two main areas: establishing their presence in the US and providing ongoing support through our Aftercare services. Our expertise lies in power availability and cost, offering site proposals, custom research, and tailored energy solutions to help companies navigate the energy landscape and manage costs effectively. Why do You Participate in SelectUSA Bill Kenney: That’s impressive, Emily. With such a broad reach, I can see how American Electric Power plays a vital role in supporting economic development across multiple states. You’ve been a regular attendee at SelectUSA. What makes this event so essential for connecting with international companies? Emily Smith: SelectUSA is a cornerstone event for us every year. It brings together a diverse array of stakeholders, including our states, communities, customers, suppliers, and partners. It’s a valuable opportunity to engage with all these parties under one roof and showcase the benefits of expanding or locating within our service territory. Get the Most Out of SelectUSA Participation Bill Kenney: The networking opportunities at SelectUSA are indeed unparalleled. For companies attending for the first time, what advice would you offer to make the most out of their experience? How should they prepare? Emily Smith: Preparation is key. Having a framework or plan in place, even if it’s preliminary, can help companies navigate the event more effectively. Pre-scheduling meetings with specific stakeholders and setting clear objectives beforehand can streamline the experience. Additionally, familiarizing oneself with the event portal and identifying relevant resources ahead of time can be immensely beneficial. And of course, comfortable shoes are a must for making the most of the event’s offerings. Bill Kenney: Excellent advice, Emily. Preparation and planning can significantly enhance the SelectUSA experience for attendees. Thank you for sharing your insights today, and I look forward to seeing you in late June. Emily Smith: Likewise, Bill. Thank you for having me. Summary Points: American Electric Power, as one of the largest investor-owned utilities in the US, plays a crucial role in supporting economic development across an 11-state footprint by assisting international companies with power availability, cost management, site proposals, and custom research. Emily highlights the importance of SelectUSA as a key event for networking and connecting with various stakeholders, including states, communities, customers, and partners, providing a valuable platform for showcasing the benefits of expansion within their service territory. For first-time attendees, Emily emphasizes the significance of preparation, including setting clear objectives, pre-scheduling meetings, and familiarizing oneself with the event portal, to maximize the benefits of participating in SelectUSA. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:07:30 👋 How to Prepare for SelectUSA Podcast Recording with Emily / Bill (2024-03-14 14:14 GMT-4) – Transcript Attendees Bill Kenney, Emily Smith Transcript This editable transcript was computer-generated and might contain errors. Watch the conversation here Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” – SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — Emily Smith, ejsmith1@aep.com https://www.aep.com/ – Feel free to contact us with any questions Bill Kenney,bill@meetroi.com MEET,https://sheikharin.com/meetroi/

SelectUSA, Workshops and Webinars

SelectUSA Success Tips with TJ Villamil, SelectFlorida

Bill Kenney: Welcome to the next episode of Belly2Belly! Today, we’re joined by TJ Villamil from SelectFlorida to discuss SelectUSA success tips. Welcome, TJ. TJ Villamil: Hey Bill, thank you. I’m thrilled to be here and eager to dive into our discussion. About SelectFlorida Bill Kenney: Our goal is to provide companies attending SelectUSA with insights into the resources they can expect and to foster connections with organizations like yours. TJ, could you share what types of assistance SelectFlorida provides to companies looking to invest in Florida? TJ Villamil: Absolutely. SelectFlorida is dedicated to facilitating foreign direct investment in our state. We offer personalized consulting services to international companies, helping them navigate the investment landscape in Florida. Our team collaborates closely with these companies to understand their needs, preferences, and growth plans, guiding them to the right opportunities and resources available in our state. With a diverse economy encompassing industries like aerospace, defense, manufacturing, life sciences, and financial services, Florida offers a wealth of opportunities for international investors. Bill Kenney: That’s impressive, TJ. Florida’s economic diversity and growth potential make it an attractive destination for international investors. What industries in Florida do you consider particularly noteworthy? TJ Villamil: Florida’s economic story extends far beyond its renowned tourism industry. We have thriving sectors such as aerospace, defense, manufacturing, life sciences, and financial services. Our state boasts a robust cluster of military and defense companies, a strong presence in aviation and aerospace, and a burgeoning manufacturing sector. Additionally, Florida’s strategic location and robust logistics infrastructure make it an ideal gateway for companies looking to expand their reach into Latin America and the Caribbean. Why SelectUSA Bill Kenney: Florida’s economic landscape offers a compelling array of opportunities for international investors across various industries. You’ve been participating in SelectUSA for several years. What makes this event so essential for SelectFlorida? TJ Villamil: SelectUSA serves as a premier platform for connecting with international investors and showcasing the opportunities available in Florida. It’s a comprehensive event that brings together stakeholders from across the globe, providing a centralized forum for networking, collaboration, and information sharing. Our partnership with the US Commercial Service enhances the event’s impact, facilitating ongoing engagement and investment promotion throughout the year. SelectUSA Success Tips Bill Kenney: SelectUSA indeed provides a valuable opportunity to engage with a diverse range of stakeholders and promote investment opportunities in Florida. For companies attending SelectUSA for the first time, what SelectUSA success tips do you have to maximize their experience? TJ Villamil: Preparation is key. Given the vastness of the United States, it’s essential for international investors to plan their visits and meetings strategically. Utilizing tools like the event app to schedule meetings in advance can streamline the experience and ensure productive interactions. Additionally, leveraging the expertise of service providers and consulting with project managers can help companies navigate various aspects of the investment process, from immigration to tax considerations, enabling them to make informed decisions and optimize their time at SelectUSA. Bill Kenney: Excellent advice, TJ. Preparation and leveraging available resources are essential for companies to make the most of their participation in SelectUSA. Thank you for sharing your insights today, and I’m sure many companies will benefit from connecting with SelectFlorida. TJ Villamil: Thank you, Bill. It’s been a pleasure discussing SelectUSA preparation, and I look forward to connecting with attendees at the event. Summary Points: SelectFlorida provides personalized consulting services to international companies seeking to invest in Florida, helping them navigate the investment landscape and identify opportunities across diverse industries such as aerospace, defense, manufacturing, life sciences, and financial services. Florida’s economic diversity, strategic location, and robust infrastructure make it an attractive destination for international investors, offering opportunities for growth and expansion across various sectors. SelectUSA serves as a crucial platform for connecting with international investors and promoting investment opportunities in Florida, providing a centralized forum for networking, collaboration, and information sharing. For companies attending SelectUSA for the first time here are some success tips, preparation is key. Strategic planning, scheduling meetings in advance, and leveraging available resources can optimize their experience and facilitate productive interactions during the event. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:09:22 👋 SelectUSA Success Tips Podcast Recording with TJ / Bill (2024-03-14 13:33 GMT-4) – Transcript Attendees Bill Kenney, TJ Villamil Transcript This editable transcript was computer-generated and might contain errors. Watch the conversation here Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” – SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — TJ Villamil, TJ.Villamil@selectflorida.org https://selectflorida.org/ – Feel free to contact us with any questions Bill Kenney,bill@meetroi.com MEET,https://sheikharin.com/meetroi/

SelectUSA, Workshops and Webinars

How to Leverage SelectUSA with Greg Kozera from Shale Crescent

Bill Kenney: Welcome to the next episode of Belly2Belly! Today, we’re joined by Greg Kozera from Shale Crescent to discuss how to leverage SelectUSA. Welcome, Greg. Greg Kozera: Good to see you again, Bill. About Shale Crescent Bill Kenney: It’s wonderful to see you. Our goal today is to assist companies coming to the US, particularly to SelectUSA, by providing a preview of the resources available. Greg, could you highlight how Shale Crescent supports companies entering the US market? Greg Kozera: Certainly, Bill. Shale Crescent is a nonprofit organization focused on economic development, marketing, and research. We offer extensive research and support services to companies interested in investing in our region, covering West Virginia, Ohio, and Pennsylvania. With abundant energy resources, particularly natural gas, we assist companies by connecting them with the necessary resources and stakeholders to facilitate their entry into the US market. Our goal is to guide them through the process and provide support every step of the way. Industries Supported by Shale Crescent Bill Kenney: That’s impressive, Greg. Given your region’s abundant energy resources, what industries do you believe are particularly well-suited to benefit from your services? Greg Kozera: Industries that are energy-intensive, such as petrochemicals, manufacturing, and glass production, can greatly benefit from our region’s abundant energy resources. Companies in these sectors can capitalize on the cost advantages offered by our region’s low energy prices. For example, the petrochemical industry can take advantage of our abundant natural gas to produce products like polyethylene and propylene. Additionally, our region’s strong presence in manufacturing and glass production benefits from the reliable and affordable energy supply, ensuring operational efficiency and cost savings. Why SelectUSA? Bill Kenney: Indeed, the cost advantages and reliability of energy in your region make it an attractive destination for energy-intensive industries. You’ve been attending SelectUSA for several years now. What makes this event so appealing to you, and what do you typically gain from it? Greg Kozera: With the right leverage SelectUSA is an unparalleled opportunity to connect with international investors and showcase the opportunities available in our region. The event provides a platform for networking, collaboration, and information sharing, allowing us to engage with a diverse range of stakeholders from around the world. Over the years, we’ve generated numerous leads and forged valuable relationships that have led to tangible business opportunities. SelectUSA is instrumental in expanding our network and promoting investment in our region. How to Leverage SelectUSA Bill Kenney: It’s clear that SelectUSA offers significant benefits in terms of networking and fostering business opportunities. For companies attending SelectUSA for the first time, what recommendations do you have to ensure they leverage the event? Greg Kozera: Preparation is key. I recommend that companies preset meetings and utilize the event app to schedule appointments in advance. This allows them to maximize their time and ensure meaningful interactions during the event. Additionally, I advise them to be open, engaging, and empathetic in their conversations, focusing on understanding the needs and challenges of potential partners or investors. Leveraging existing relationships and reconnecting with contacts can also yield valuable opportunities. Ultimately, it’s about building genuine connections and offering solutions that meet the needs of others. Bill Kenney: Excellent advice, Greg. Preparation, engagement, and relationship-building are crucial for success at SelectUSA. Thank you for sharing your insights today, and I look forward to seeing you at the event in June. Greg Kozera: Thank you, Bill. It’s been a pleasure, and I’m excited to connect with attendees at SelectUSA. Let’s make it a productive and impactful event for all involved. Summary Points: Shale Crescent, a nonprofit organization, offers research and support services to companies interested in investing in the West Virginia, Ohio, and Pennsylvania region, particularly focusing on energy-intensive industries such as petrochemicals, manufacturing, and glass production. SelectUSA provides an unparalleled platform for networking, collaboration, and promoting investment opportunities. Participating in the event has enabled Shale Crescent to generate leads, forge valuable relationships, and expand its network, ultimately leading to tangible business opportunities. For companies attending SelectUSA for the first time, preparation is the basis of how to leverage the event. Presetting meetings, utilizing the event app, and focusing on genuine engagement and relationship-building can maximize the benefits of the event and foster meaningful interactions with potential partners or investors. Leveraging existing relationships and reconnecting with contacts can also yield valuable opportunities, emphasizing the importance of building genuine connections and offering solutions that meet the needs of others. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:14:23 👋 SUSA Podcast Recording with Greg (2024-03-11 15:33 GMT-4) – Transcript Attendees Bill Kenney, Greg Kozera Transcript This editable transcript was computer generated and might contain errors.   Watch the conversation here Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” – SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — Greg Kozera, gkozera@shalecrescentusa.com https://shalecrescentusa.com/ – Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://sheikharin.com/meetroi/

SelectUSA, Workshops and Webinars

Making the Most of SelectUSA with Maria Onorato and Claire Gordon, California GO-BIZ

Bill Kenney: Welcome to the next episode of Belly2Belly! Today, we’re joined by Maria Onorato and Claire Gordon from California’s GO-BIZ organization to discuss SelectUSA preparation. The goal is to help you make the most of SelectUSA 2024. Welcome, ladies. It’s wonderful to have you here. California GO-BIZ: Thank you, Bill. We’re thrilled to be here. About California GO-Biz Bill Kenney: Our conversation aims to assist companies preparing for SelectUSA by providing insights into available resources. Maria, could you start by giving our audience an overview of what California GO-BIZ does to support companies entering the US, especially California? California GO-BIZ: Certainly, Bill. GO-BIZ, the California Governor’s Office of Business and Economic Development, is the state’s lead agency for job growth, economic development, and business assistance efforts. Our international affairs and trade team, which includes Claire and myself, works directly with businesses worldwide to facilitate their expansion into California. We offer services such as incentive navigation, site selection assistance, and permitting support. Additionally, we connect businesses with local and state partners, provide access to resources, and offer guidance in strategic industries. Bill Kenney: Impressive range of services, Maria. Claire, would you like to add anything? California GO-BIZ: Absolutely, Bill. In addition to our core services, we provide resources tailored for international businesses, such as an international investor starter packet, success stories highlighting businesses that chose California, an incentive guide, and information on incubators and accelerators. We strive to ensure that businesses have the support and guidance they need to navigate the complexities of entering the California market. Why SelectUSA Bill Kenney: That’s invaluable support for businesses looking to establish a presence in California. Now, turning to SelectUSA, why does California GO-BIZ participate in this event, and what benefits do you see in attending? California GO-BIZ: SelectUSA is a crucial event for us on multiple fronts. Firstly, it’s an opportunity for us to showcase California’s business-friendly environment and diverse opportunities to a global audience. Secondly, it allows us to engage with international businesses directly and provide them with insights into the resources and support available in California. Finally, it facilitates networking with other states and local communities, fostering collaboration and sharing best practices. Making the Most of SelectUSA Bill Kenney: Indeed, SelectUSA serves as a platform to promote investment opportunities and foster collaboration among states and businesses. For companies attending SelectUSA for the first time, what tips or recommendations do you have to help them make the most of the event? California GO-BIZ: One key tip is to leverage California’s diverse regions by exploring various opportunities across the state. We provide tools like the Zoom prospector mapping tool to help businesses identify industry clusters, workforce data, and incentives in different regions. Additionally, scheduling meetings with our delegation through the networking app in advance can ensure meaningful connections. Attending California’s spin-off events before and after SelectUSA is also beneficial for engaging with local partners and gaining insights into specific regions. Bill Kenney: Excellent advice, Maria and Claire. Leveraging California’s diversity and utilizing available resources can enhance the experience and outcomes for companies attending SelectUSA. Thank you both for sharing your insights today, and I look forward to seeing you at SelectUSA in June. California GO-BIZ: Thank you, Bill. We’re excited for the event and eager to support businesses interested in exploring opportunities in California. Bill Kenney: Likewise, looking forward to it. Thank you again, and see you soon! Summary Points: California GO-BIZ, the state’s lead agency for business and economic development, offers a range of services to support companies entering the US market, including incentive navigation, site selection assistance, permitting support, and connections with local and state partners. Participation in SelectUSA allows California GO-BIZ to showcase the state’s business-friendly environment, engage with international businesses, and network with other states and local communities to foster collaboration and share best practices. For companies attending SelectUSA for the first time, it’s essential to leverage California’s diverse regions, utilize available resources such as mapping tools, and schedule meetings with the California delegation in advance. Attending California’s spin-off events before and after SelectUSA can also provide valuable insights and networking opportunities. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:10:41 👋 Podcast Recording with Maria and Claire (2024-03-05 15:05 GMT-5) – Transcript Attendees Bill Kenney, International GO-BIZ Transcript This editable transcript was computer-generated and might contain errors. Watch the conversation here Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” – SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — Maria Onorato, maria.onorato@gobiz.ca.gov Claire Gordon, claire.gordon@gobiz.ca.gov California GO-BIZ: https://business.ca.gov/ – Feel free to contact us with any questions Bill Kenney, bill@meetroi.com MEET, https://sheikharin.com/meetroi/

SelectUSA, Workshops and Webinars

SelectUSA Preparation with Jessica Reynolds, Maryland Department of Commerce

Bill Kenney: Hi and welcome to the next episode of Belly2Belly. Today, we’re here to talk about getting ready for the SelectUSA Investment Summit with our guest Jessica Reynolds from the Maryland Department of Commerce. Welcome, Jessica. It’s great to have you here. Jessica Reynolds: Thank you, Bill. Pleasure to be here. About Maryland Department of Commerce Bill Kenney: Jessica, for the companies considering attending SelectUSA, could you give us an overview of how the Maryland Department of Commerce supports companies entering the US market, particularly in Maryland? Jessica Reynolds: Absolutely. As the state’s Economic Development agency, we offer various services to foreign companies interested in entering the US market, especially in Maryland. We provide market research, statistics, introductions, site visits, and information on business and government regulations. Additionally, we offer funding programs and incentives tailored to different types of projects. Our goal is to serve as the main point of contact for companies seeking information and assistance, coordinating resources within the state and providing access to county-level information to simplify the process of market entry. Jessica Reynolds: One of our primary programs is the Global Gateway Soft Landing Program, which offers foreign companies a unique opportunity to explore Maryland’s business environment. This program provides access to 19 partners across the state, including incubators and accelerators, offering services and support tailored to various industries. We also cover the first six months of participation in the program, including up to $10,000 in incentives, to encourage companies to consider Maryland as their entry point into the US market. Why SelectUSA? Bill Kenney: That’s impressive support for companies looking to establish a presence in Maryland. Now, SelectUSA is a significant event, especially since it’s hosted in Maryland. Besides its proximity, why is participation in SelectUSA important for your organization? Jessica Reynolds: SelectUSA is the premier event for foreign investors seeking to invest in the US market. It brings together representatives from all states, providing a unique opportunity for companies to quickly gather information and make connections with key stakeholders. The event offers valuable insights through panel discussions and presentations, making it essential for organizations like ours to participate and showcase Maryland’s business opportunities. Suggestions for Getting Ready for SelectUSA Bill Kenney: Absolutely. It sounds like a crucial event for fostering investment and collaboration. For companies attending SelectUSA and visiting the US, do you have any specific recommendations about getting ready to make the most of their experience? Jessica Reynolds: Certainly. For SelectUSA, I recommend scheduling meetings in advance with state representatives to ensure meaningful interactions. The event can get busy, so planning ahead is key. Additionally, exploring the show floor and participating in spin-off events can provide valuable networking opportunities. Maryland, for example, will host a two-day spin-off event covering various sectors, offering additional insights and networking opportunities. Bill Kenney: That’s excellent advice. Making use of networking opportunities and spin-off events can enhance the overall experience for companies attending SelectUSA. Thank you, Jessica, for sharing your insights today. I look forward to seeing you at SelectUSA in June. Jessica Reynolds: Thank you, Bill. I’m excited for the event and eager to connect with companies interested in exploring opportunities in Maryland. Bill Kenney: Likewise. Thank you again, Jessica, and see you soon! Getting Ready for SelectUSA Summary Points: The Maryland Department of Commerce offers a range of services to support companies entering the US market, including market research, introductions, site visits, regulatory guidance, and access to funding and incentives. Their Global Gateway Soft Landing Program provides tailored support and incentives for foreign companies interested in exploring Maryland as their entry point into the US market. Participation in SelectUSA is crucial for the Maryland Department of Commerce to showcase the state’s business opportunities and foster connections with foreign investors. The event provides a platform for quick access to key stakeholders and valuable insights through panel discussions and presentations. Recommendations for companies getting ready for SelectUSA include scheduling meetings in advance with state representatives, exploring the show floor for networking opportunities, and participating in spin-off events like Maryland’s two-day event covering various sectors. Making use of these opportunities can enhance the overall experience and facilitate meaningful connections. About MEET MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821. Meeting ended after 00:12:17 👋 Getting Ready for SelectUSA Podcast – Jessica / Bill (2024-03-01 09:33 GMT-5) – Transcript Attendees Bill Kenney, Jessica Reynolds Getting Ready for SelectUSA Transcript This editable transcript was computer-generated and might contain errors.  Watch the conversation here Read “Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure” – SelectUSA Summit, 23-26 June 2024, Washington, DC https://www.selectusasummit.us/ — Jessica Reynolds, jessica.reynolds@maryland.gov https://commerce.maryland.gov/commerce/office-of-international-investment-and-trade Spinoff event: https://mailchi.mp/maryland/innovation-maryland-selectusa-2024-spinoff-tour – Feel free to contact us with any questions Bill Kenney,bill@meetroi.com MEET,https://sheikharin.com/meetroi/

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