For many international founders, the United States is the ultimate growth market. In this episode of Belly2Belly, we sat down with Floor Bergshoeff, Business Development Manager at TABS, to explore the real challenges and opportunities of expanding across the Atlantic.
TABS and U.S. Expansion
TABS supports international companies with the practical and strategic steps needed to launch in the U.S., from entity formation and tax compliance to HR and payroll solutions. Floor explained how TABS simplifies the process and helps founders avoid common pitfalls.
Common Founder Mistakes
Too often, founders assume that entering the U.S. is a copy-and-paste of their home market. Floor emphasized that each state has unique regulations, tax structures, and cultural differences that directly affect strategy. Understanding these differences before making commitments is critical to long-term success.
The London Panel Discussion
Floor will also be a featured panelist at the Gateway to Expanding Your Business to the U.S.A. event in London on 29 September, hosted by Laura Devine Immigration. This interactive panel, moderated by Russ Shaw CBE, will bring together experts from law, venture, and market entry services to guide founders through practical considerations—from tax and immigration to location choice and hiring.
If you’re considering U.S. expansion, this panel is an invaluable opportunity to learn directly from practitioners who have guided hundreds of companies through the process. Register here to secure your spot.
Preparation is Everything
As Floor explained in the interview, successful expansion comes down to research, planning, and assembling the right team of advisors. Companies that prepare thoroughly are better equipped to avoid costly missteps and accelerate their path to growth in America.
Additional Resources
For more on this topic, we suggest reading Going Small to Grow Big: The Power of Focused Growth Strategies.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.