Community isn’t just a buzzword—it’s a business strategy. And few people understand this better than the author of Community in a Box, Mark Birch.
Mark joined us on the Belly2Belly podcast to dive deep into the why, how, and what of community building. With the launch of the second edition of his book Community in a Box, Mark shared how his accidental event sparked a global movement.
It started with one event and grew to 30,000+ members across 24 cities. The key? Curating with intention, asking “what’s in it for them?”, and creating clear value.
Mark likens building a community to launching a startup: it requires passion, commitment, and a clear endgame. He walks us through how to test demand with a “minimal viable community” and how to apply community thinking across customer support, product innovation, hiring, and more.
If you’re a growth company trying to scale in the U.S. or globally, community might just be your unfair advantage. Whether it’s a customer advisory group or an evangelist network, Mark’s guidance helps turn “let’s get people together” into a strategic growth channel.
🎧 Listen to the full conversation and discover how to build communities that scale and stick.
Links:
- Listen to the podcast episode
- Grab a copy of Community in a Box
- Connect with Mark Birch
Additional Resources
For more on this topic, we suggest reading “Making the Room Small: A Strategic Approach to B2B Trade Shows and Events“.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.
