Trade Show Performance Assessment
Are you frustrated by poor return from your trade show investment? If so, we can help. Our proprietary Trade Show Performance Assessment System™ will reveal where you’re struggling and what opportunities will transform your results. STOP wasting money and having poor results. GET ANSWERS NOW!
Quick & Dirty
Fishing in the right pond is a key variable to catching the right fish in the volumes that you need. The Quick & Dirty Assessment evaluates the trade shows that you are going to versus your objectives. We’ll answer questions like:
- Are you going to the right trade shows?
- Is there a better strategy?
- Are there other trade shows that you should explore?
- Should you choose other means of trade show participation?
Standard
The Standard Assessment goes beyond a base view of the trade show strategy to look at all of the internal variables of building a strong trade show return on investment. You’ll not only understand if you’re fishing in the right pond but also if you’re using the right bait. We’ll answer questions all the questions from above plus:
- How could your booth attract more prospects?
- Does your marketing material support attracting, engaging, and converting prospects?
- How does your team and its leadership perform to support good trade show ROI?
- Are there opportunities to reduce cost or improve value?
Complete
Adding the views of customers, prospects, and partners makes the Complete Assessment a 360° view of your trade show effectiveness and opportunity. To continue the fishing metaphor the Complete Assessment not only helps us confirm that we are in the right body of water with the right bait but that we are targeting the right fish:
- What are the core challenges that your customers and prospects face?
- How do your customers and prospects respond to your trade show messaging?
- Are there other appeals that your customers and prospects would respond better to?
- What opportunities do your partners see regarding messaging, strategy, and collaboration?
Contact us now to schedule your Trade Show Performance Assessment! Our assessment is for B2B and B2G companies. Reports are normally completed in less than 30 days.
Pricing and service details are subject to change and are not firm until agreement signature.
