In this episode of Belly2Belly, Bill Kenney interviews David Rose from US Expansion Partners about his newly released ebook, The
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Trade shows are invaluable opportunities for businesses to showcase their products, network with industry professionals, and generate leads. However, participating
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Participating in trade shows can be a significant investment for businesses, both in terms of time and money. To ensure
How to Assess Trade Show Performance Read Post »
Trade shows serve as bustling marketplaces where businesses can showcase their products, forge connections, and propel their brands to new
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Have you ever gleaned lessons that you’d rather not relearn? These invaluable insights often come at the expense of trials
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Link to video HERE Podcast Transcript Bill : Hi and welcome to the next episode of Belly to Belly. It
Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events
Q&A with Bill Kenney on the Future of Trade Shows Read Post »
There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline
The Less Obvious Benefits to Measuring Trade Show ROI Read Post »
What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =
A Lesson in Maximizing Trade Show ROI from Great Bakers Read Post »
It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has
Navigate Your Marketing ROI GPS-style Read Post »
