MEET helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections
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The 3 Truths of Gaining U.S. Sales Traction

December 13, 2023

Have you ever gleaned lessons that you’d rather not relearn? These invaluable insights often come at the expense of trials…

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Myth vs Reality for Life Sciences Companies Entering the US Market with Mark Lesselroth, BioPort USA

December 6, 2021

Link to video HERE  Podcast Transcript  Bill : Hi and welcome to the next episode of Belly to Belly. It…

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Q&A with Bill Kenney on the Future of Trade Shows

June 26, 2020

Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events…

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The Less Obvious Benefits to Measuring Trade Show ROI

February 12, 2020

There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline…

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A Lesson in Maximizing Trade Show ROI from Great Bakers

February 4, 2020

  What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =…

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Navigate Your Marketing ROI GPS-style

January 29, 2020

It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has…

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How to Ensure Your Trade Show Strategy is Complete

January 21, 2020

  If you follow our blog and webinar series, you know that trade show strategy is a big focus of…

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The Best 2020 Event Selection Strategy

January 14, 2020

You might be thinking: “Wow, they’re confident!” In fact, we are. Because when it comes to developing an event selection…

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The Four Biggest Stumbling Blocks to Trade Show Success

January 6, 2020

A report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach…

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Achieving Trade Show Success in Ways You Never Expected

December 24, 2019

  As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments….

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