Blog And News
U.S. Expansion with Bob Fucci, GrowthXceleration
Bill Kenney: Hi, and welcome to the next episode of Belly2Belly. We’re here today with a great friend, Bob Fuchi from Growth Acceleration. Welcome, Bob. Bob: Bill, thanks for having me. Good morning. Bill Kenney: Great to see you! So today, we’re diving into U.S. expansion—specifically, helping companies drive revenue
Business Cards Revisited: 5 Reasons You Need to Start Carrying Business Cards Today!
The good news? We’re seeing a return to business cards at trade shows and events. In 2024, approximately 70% of professionals are using them—up from only 20% the year after COVID-19. If you’re part of the remaining 30% still holding out, what’s stopping you? Not having a card in hand
Improving B2B Prospect Quality at the Top of the Funnel
In B2B marketing, lead volume is important, but quality matters more than quantity. Better prospects early in the funnel translate to more successful sales down the line, so enhancing the quality of these leads can significantly impact the overall success of the sales process. Here’s how to improve B2B prospect
Who Wants a 50% Solution?
In the world of problem-solving, innovation, and startups, there’s a common notion that a 50% solution just isn’t good enough. But ask someone facing a life-or-death situation, like pancreatic cancer, if they’d want a 50% solution, and the answer would likely be an enthusiastic yes. This analogy points to the
Going Global London 2024
Going Global Live is back for 2024, returning to the ExCeL in London on the 13th & 14th of November! This year Going Global Live will be providing businesses with everything they need to growinternationally and trade overseas. From globally recognized brands to world-class seminars hosted by leading professionals, this
Prospects Have Their Own Language: How to Connect with Your Audience
In the world of prospect attraction, one golden rule reigns supreme: know your target customer. But knowing your target customer isn’t just about understanding their needs and desires—it’s about speaking their language. B2B prospects, come from diverse backgrounds, industries, stages of growth, and experiences. Each prospect communicates in a way
Creating Your 2025 Target-Centered Trade Show Participation Plan
As 2025 approaches, it’s the perfect time to solidify your company’s trade show strategy for the year. Trade shows offer a unique opportunity to network, showcase your products, generate leads, and gather market insights. However, without a strategic plan tailored to your business goals and target audience, it’s easy to
If No One Is Doing It, How Can It Be Good?
In today’s crowded marketplace, standing out is crucial for success. With countless businesses vying for attention, differentiation becomes the key. Yet, many companies play it safe, sticking to conventional methods because they believe that if no one else is doing something, it must not be a good idea. This fear
Key Success Drivers for U.S. Sales Traction
Expanding into the U.S. market is a significant undertaking that demands careful planning, strategic focus, and a willingness to learn and adapt. This process is far from simple, but with the right approach, it can be extremely rewarding for a business. For companies looking to tap into one of the
Building a Sustainable Growth Strategy
Beyond the initial stages of market entry, “The 3 Truths of Gaining U.S. Sales Traction” continues to play a vital role in sustaining and scaling your business. As your company grows, maintaining a focus on customer density can help in expanding your market share and deepening your relationships within your
Establishing a Strong Foothold
If your aim is to expand in the U.S., hopefully, you will not need to relearn the significance of customer density, founder-driven sales, and agile marketing communications. By strategically approaching the challenges of market entry, your company can enhance its chance of success by streamlining processes and ultimately establishing a
Where Does Sales Fit in a B2B US Market Expansion Strategy?
Bill Kenney: Hi, and welcome to the next episode of Belly2Belly. Today, we’re diving into where sales fits into a US market entry expansion. I’m thrilled to be joined by Lars Asbjornsen and Thomas Riebs from Traksjon. Welcome to both of you. Lars Asbjornsen: Thanks. Great to be here. Thomas
Agile Marketing Communications: Adapting to Market Realities
More often than not, companies entering the U.S. are confident that they know how to attract U.S. customers. This confidence manifests itself when the U.S. website, sell sheets, and other promotional material are created in a fixed format that can only be edited by the home office or by a
Founder-Driven Sales: The Foundation of Market Entry
One of the biggest mistakes that companies make when entering the U.S. is hiring a local salesperson to initiate the first sales. There are numerous reasons why this approach often fails: A Short Path to Failure Difference Between Selling and Discovering a Repeatable Process: There is a significant difference between
Customer Density: The Bedrock of Sales Efficiency
Making a sale is difficult. The first sale in a new market is always the hardest. It takes a long time. The steps are uncertain, circuitous, and complicated. In the U.S., your lack of brand recognition, customer knowledge, and market-relevant success stories will challenge the trust needed to convert sales.
Effective Trade Show Follow-Up Strategy
Effective trade show follow-up after a B2B trade show is essential for converting booth visitors into potential clients and maximizing the return on your trade show investment. An organized and strategic follow-up process helps maintain the momentum generated during the event and fosters meaningful relationships with leads. Here’s a comprehensive
Compelling Trade Show Giveaways and Promotional Products
Compelling giveaways and promotional products are essential tools for maximizing the impact of your B2B trade show booth. They not only attract visitors but also help in building brand recognition and fostering long-term relationships with potential clients. Here’s a comprehensive guide on how to create and utilize compelling trade show
Engaging B2B Trade Show Booth Presentation
Having an engaging B2B trade show booth presentation is a crucial component of your overall strategy to attract potential clients, convey your value proposition, and generate leads. An effective presentation can differentiate your booth from others, making a memorable impact on attendees. Here are key strategies to create an engaging
Leveraging Trade Show Lead Capture Tools
Capturing leads effectively at a B2B trade show is crucial for maximizing the return on investment and ensuring long-term business success. The right lead capture tools can streamline the process, making it easier to collect, organize, and follow up with potential clients. Here’s a comprehensive guide on how to implement
Informative and Compelling Marketing Materials
Effective marketing materials are crucial for the success of a B2B trade show booth. They help convey your brand message, showcase your products or services, and engage potential clients. Well-crafted marketing materials can significantly enhance your booth’s appeal and drive lead generation. Here’s how to ensure your marketing materials are
Comfortable Trade Show Meeting Spaces
Creating a productive meeting space in a B2B trade show booth is essential for fostering meaningful interactions, building relationships, and ultimately driving business deals. A well-designed meeting space can facilitate focused conversations and make attendees feel comfortable and valued. Here’s a comprehensive guide on how to create a productive meeting
Developing an Engaging Booth Staff
Having an engaging booth staff is crucial for the success of a B2B trade show booth. Staff members are the face of your company and play a pivotal role in attracting and retaining potential clients, conveying your brand message, and ultimately generating leads. Here are essential strategies to ensure your
Booth Interactive Elements
Creating compelling booth interactive elements for a B2B trade show booth can significantly enhance engagement, capture attention, and leave a lasting impression on potential clients and partners. Interactive elements not only draw visitors in but also provide a hands-on experience that can communicate complex product features and benefits more effectively
Brand Consistency
Creating brand consistency for a B2B trade show booth is essential for reinforcing brand identity, building trust, and ensuring that your message resonates with your target audience. A consistent brand experience helps to distinguish your company in a crowded marketplace, making it more memorable and reliable. Here’s a comprehensive guide
12 Essentials You Need to Know for US Expansion
In this episode of Belly2Belly, Bill Kenney interviews David Rose from US Expansion Partners about his newly released ebook, The 12 Essentials You Need to Know for US Expansion. The ebook was created to address common questions companies have when expanding into the US, offering insights on navigating federal and
Key Elements of an Effective Trade Show Booth
An effective trade show booth for B2B sales incorporates various elements that work together to attract attention, engage attendees, and facilitate meaningful interactions. Here are the key components that contribute to a successful trade show booth in a B2B context: Eye-Catching Design Creating an eye-catching design for a B2B trade
Why an Effective Trade Show Booth is Essential for B2B Sales
An effective trade show booth is a cornerstone of success in the business-to-business (B2B) sales environment. Trade shows offer a unique platform for B2B companies to engage directly with potential clients, partners, and industry stakeholders. An impactful booth can significantly enhance brand presence, facilitate high-quality interactions, and drive business growth.
