The SelectUSA Investment Summit is the premier event for international businesses looking to expand into the U.S. market. This year, I had the pleasure of speaking with Jeff Smith from Factum Global about how companies can make the most of their time at the summit. Jeff shared invaluable insights on scaling a business in the U.S., strategic networking, and the importance of thorough preparation.
Key Takeaways for a Successful SelectUSA Experience
1. Understand the U.S. Market Complexity
The U.S. is not just one market—it’s 50 distinct markets, each with unique opportunities and challenges. Companies must tailor their entry strategy to the region that best aligns with their goals.
2. Forge Strong Partnerships
Landing in the U.S. isn’t just about introducing a product; it’s about building the right network. Factum Global helps businesses connect with key players—law firms, accountants, marketing agencies, and more—to create a smooth market entry.
3. Prepare in Advance
Schedule meetings before you arrive. The summit brings together investors, government officials, and industry experts, making it a golden opportunity for strategic connections.
4. Extend Your Stay
Arrive early or stay late to meet with embassies, state officials, and potential partners. Washington, D.C., is full of resources that can accelerate your U.S. expansion.
5. Have a Clear Value Proposition
Be ready to pitch your business concisely. A strong, well-prepared introduction can lead to deeper conversations and lasting partnerships.
Jeff also emphasized the importance of follow-ups. The summit is just the beginning—nurturing new relationships after the event can turn connections into long-term success.
Join us at SelectUSA 2025, and let’s make it a game-changer for your business!
Additional Resources
For more on this topic, we suggest reading 10 Keys to Maximizing Your SelectUSA Investment Summit Experience.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation:  bill@meetroi.com or +1 (860) 573-4821.
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