MEET helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections
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Common Pitfalls When Endeavoring to Scale in the U.S. Market

March 8, 2019

Back in January, we explored issues and opportunities companies face when endeavoring to scale in the U.S. market through an…

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Issues and Opportunities When Endeavoring to Scale in the U.S. Market: Part 1

March 7, 2019

For foreign companies looking to enter and scale in the U.S. market, knowing when your company is ready and what…

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Using Data to Improve Relationships and your Trade Show Strategy Plan

January 28, 2019

The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick  authors Chip and Dan Heath:…

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Quantify your Trade Show Strategy Plan with an Event Cookbook

January 23, 2019

MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…

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Measuring Milestones in your Trade Show Strategy

January 15, 2019

In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show…

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The Case for Calculating Trade Show ROI

January 9, 2019

For anyone who’s tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of…

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Localizing Communication to Maximize ROI

January 6, 2019

Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional…

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Your Trade Show Strategy Plan Should Focus on Four People

December 31, 2018

The goal of your trade show strategy plan is to produce more sales. But that doesn’t mean that your focus…

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Maximize Booth Display ROI with an Agile Trade Show Strategy Plan

December 29, 2018

An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition…

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Designing a Trade Show Strategy Plan to Help Prospects Find You

December 24, 2018

An effective trade show strategy plan should do more to help prospects find you than you find prospects. Sound strange?…

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