Breaking into the U.S. can feel like entering an entirely new world — legally, culturally, and operationally. In this Belly2Belly conversation, Bill Kenney sat down with Manny Schoenhuber, Partner at Nelson Mullins, to unpack what European companies need to know when expanding into the United States.
Understanding the Legal Landscape
Manny explained that the U.S. legal system is built on British common law, unlike the Napoleonic code systems common across Europe. This difference shapes everything from how contracts are written to how lawsuits unfold. For international founders, adapting to this system is often the first major hurdle.
The Three Pillars of U.S. Operations
Manny outlined three essential pillars every foreign company should have in place when doing business in the U.S.:
- A U.S. entity – to protect European assets and limit liability.
- Proper U.S. contracts – because American law emphasizes the “four corners” of a written agreement.
- Separate U.S. insurance coverage – since international group policies often exclude U.S. claims.
He emphasized that setting up these structures is straightforward and offers significant peace of mind.
Risk, Culture, and Capitalism
Beyond law, Manny noted that success in the U.S. requires a cultural shift. Europe’s business culture tends to be more risk-averse, while U.S. entrepreneurship thrives on boldness and adaptation. Recognizing this difference — and adjusting accordingly — can determine how quickly a company gains traction.
Why Management Matters Most
When asked what differentiates the most successful companies, Manny didn’t cite legal or tax strategy. Instead, he pointed to leadership mindset. The best founders take a team approach, rely on advisors, and build informal boards of trusted experts who help them stay agile and informed.
Key Takeaway
Manny’s message is clear: entering the U.S. market isn’t just about paperwork — it’s about preparation, collaboration, and cultural adaptability. Companies that embrace expert guidance and local insight are the ones most likely to thrive.
Additional Resources
For more on preparation, we suggest reading Expanding to the U.S. with Enterprise Ireland’s Marisa Mannion
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.