LinkedIn can be your growth engine when you use it with intent. In this Belly2Belly conversation, Bill Kenney sat down with Jimmi Bradbury to unpack practical ways B2B and B2G teams can turn LinkedIn activity into pipeline.
Why LinkedIn?
LinkedIn is the world’s largest always-on networking event. More than 1.1 billion professionals use it across over 200 countries, and around 58 million companies have a presence there. Every week, more than 100 million people actively engage with content, making it the top global channel for B2B communication.
Yet most of those users aren’t contributing, they’re consuming. Studies show that roughly 90 percent of members are purely passive, scrolling and observing. Another 9 percent will occasionally react or comment. Only 1 percent consistently create original content. That small group drives nearly all of the organic reach and conversation on the platform.
This imbalance is the opportunity. When you create useful, consistent posts that address your audience’s real challenges, you instantly stand out in a sea of silence. In a space where competition for attention is surprisingly light, showing up regularly positions you as a trusted voice in your field.
Create Value, Not Hacks
Shortcuts fade. Value compounds. Jimmi recommends content that teaches and solves real problems. Educate your audience. Play the long game. Post consistently.
Speak Their Language
Great posts feel familiar to readers. Listen first. Learn the exact words your buyers use for pains and goals. Reflect that language in your copy. Relevance drives response.
From Platform To Pipeline
Treat LinkedIn like the party. Treat your email list like home. Publish to attract. Proactively find your people. Start respectful direct messages. Invite qualified contacts to your owned channel where you control the conversation.
Profile First
Before posting, fix your profile. Align your headline, about, services, and proof with the problems you solve. Traffic without trust will bounce.
Key Takeaway
Clarity, consistency, and conversation win on LinkedIn. Show up with helpful content. Speak the customer’s language. Move relationships to a channel you own.
Additional Resources
For more on utilizing LinkedIn (and other channels) for effective client follow-up, we suggest reading Effective Trade Show Follow-Up Strategy
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.