The SelectUSA Investment Summit is the premier event for companies looking to expand into the U.S. market. But how can you ensure your trip to National Harbor is a game-changer and not just another conference? I recently sat down with David Roccio from Lando & Anastasi to uncover key strategies for success.
Why SelectUSA is a Must-Attend Event
According to David, the magic of SelectUSA lies in its high-caliber, business-focused attendees—everyone is there with a purpose. Unlike many trade shows, SelectUSA is pre-vetted, meaning companies can efficiently connect with the right partners, advisors, and resources.
“You’re just one degree away from most everything you need to know,” David explained. Whether it’s intellectual property (IP), immigration, or business development, the event is a hub for essential connections that can make expansion into the U.S. much smoother.
The Critical Role of Intellectual Property (IP) Protection
For tech companies, IP protection is a major concern. David highlighted the importance of patents, trademarks, and copyrights, emphasizing that acting early can prevent costly mistakes.
“Strict regulations mean companies must take the right actions at the right time or risk jeopardizing their innovations,” David said. At SelectUSA, he works closely with companies to identify potential risks and develop strategies to protect their technology before entering the U.S. market.
Making a Large Conference Feel Smaller
With hundreds of exhibitors and sessions, SelectUSA can be overwhelming. David’s advice? Make the event smaller:
✅ Join industry-specific networking events – If you’re in tech, attend pitch sessions or sector-specific meetups.
✅ Engage in specialized programs – Women-owned businesses should explore the Global Women in Tech Mentor Program for tailored support.
✅ Leverage collateral events – Cocktail receptions and off-site meetings offer a relaxed setting to build relationships.
David also stressed the importance of follow-ups: “The real magic happens after the event—when you nurture those new connections.”
Final Takeaway: Find Your “Gym Equipment”
David and I laughed about a great analogy—attending SelectUSA is like going to the gym. Nobody uses every piece of equipment; instead, you focus on what helps you achieve your goals.
So, as you prep for SelectUSA 2024, ask yourself:
👉 What’s your game plan?
👉 Who do you need to connect with?
👉 How will you turn this event into a launchpad for success?
Let’s make this the best SelectUSA yet!
💡 Need IP guidance? Connect with David Roccio at Lando & Anastasi.
Additional Resources
For more on this topic, we suggest reading Making the Room Small: A Strategic Approach to B2B Trade Shows and Events.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.
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