With 75+ years of experience in trade shows and in-person events, one of the most common questions we get asked
Getting a Poor Response from Your Trade Show Follow-up? Read Post »
It turns out that the key to identifying high-quality prospects isn’t a huge marketing budget or a massive sales team.
The Key to Identifying High-Quality Prospects Read Post »
You’ve spent boatloads of time carefully researching the decision to plunge into the U.S. market. All signs point to yes.
Diving into U.S. Market Entry? Don’t be Afraid to Ask for Help Read Post »
The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick authors Chip and Dan Heath:
Using Data to Improve Relationships and your Trade Show Strategy Plan Read Post »
MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by
Quantify your Trade Show Strategy Plan with an Event Cookbook Read Post »
In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show
Measuring Milestones in your Trade Show Strategy Read Post »
For anyone who’s tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of
The Case for Calculating Trade Show ROI Read Post »
Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional
Localizing Communication to Maximize ROI Read Post »
At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be
Activating your Trade Show Strategy Plan for Effective Follow-up Read Post »
How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As
Your Trade Show Business Strategy Starts with a Need Read Post »
