The temporary shutdown of in-person events in 2020—and subsequent explosion of virtual events in their place—has left one question
The Future of Events: A Look at 2021 and Beyond Read Post »
For the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine
Online or In-Person? Developing Your 2021 Event Strategy Read Post »
Eight months into the pandemic, virtual trade show events have proven their unique value. Which means for those who thought
Leveraging Virtual Trade Show Events as an Attendee Read Post »
One outcome of the recent explosion in virtual events due to COVID-19 is the unprecedented opportunity it has created for
5 Steps to Launching a Virtual Trade Show Plan Read Post »
Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events
Q&A with Bill Kenney on the Future of Trade Shows Read Post »
Jeffrey Cohen, Vice President at Imageworks is interviewed by Bill Kenney, Founder and Client Advocate at MEET about Digital Marketing
Digital Marketing Strategies for Market Entry How to Test, Gain Traction, and Scale Read Post »
Bill Kenney, Founder and Client Advocate at MEET interviews Laura Hannan, Co-Founder and Director of Client Success at Pitch121 on
Leveraging LinkedIn for Market Entry How to Create Your Future Advocates Read Post »
There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline
The Less Obvious Benefits to Measuring Trade Show ROI Read Post »
What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =
A Lesson in Maximizing Trade Show ROI from Great Bakers Read Post »
It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has
Navigate Your Marketing ROI GPS-style Read Post »
