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US Expansion Legal Update with Allan Rooney
Expanding into the US market can be a game-changer for international companies, offering access to a vast consumer base and a thriving business ecosystem. In this update, we’ll explore key legal issues companies face when expanding to the US and provide insights on managing risks and ensuring a smooth market
Exhibiting Pop Quiz #3: Key Insights and Takeaways
When it comes to trade shows and B2B events, the design of your booth is crucial. It’s not just about showcasing your product or service – it’s about engaging attendees and sparking their interest. Recently, we conducted a pop quiz for those interested in exhibiting best practices, and one booth
How to Create the Most Compelling B2B Growth Company Trade Show Booth
Trade shows are prime opportunities for B2B growth companies to identify and attract high-value prospects. However, standing out amid a sea of booths requires strategic design and messaging. To effectively capture attention, your booth must immediately resonate with attendees who have a need, a budget, and an urgency to act.
Exhibiting Pop Quiz #2: Key Insights and Takeaways
Trade shows are vibrant hubs for businesses seeking to showcase their offerings, attract prospects, and make meaningful connections. Last week, we put our audience to the test with an Exhibiting Pop Quiz, featuring a booth that raised some interesting questions about effective trade show design. The feedback we received was
Effective Marketing for US Expansion
Expanding into the U.S. market is a thrilling opportunity for companies worldwide, but it comes with unique challenges that demand careful navigation. In this insightful conversation, Bill Kenney of Belly2Belly sits down with Bill Schick, founder of Mesh Interactive, to discuss the critical strategies for overcoming these hurdles. Drawing from
Booth Review Pop Quiz #1
Trade Show Booth Review As of this recording, 92% of you selected too much text as the top issue. However, we actually believe the biggest problem is the presence of multiple headlines. Here’s why: unless you’re an enterprise company, your booth’s primary goal should focus on prospect identification. A prospect
Going Small to Grow Big: The Power of Focused Growth Strategies
In the rush to scale a business, it’s easy to fall into the trap of trying to serve everyone everywhere. While diversification can be a long-term goal, the early stages of growth demand a different approach: going small to grow big. Focusing on a specific market, building customer density, and
U.S. Expansion with Bob Fucci, GrowthXceleration
Bill Kenney: Hi, and welcome to the next episode of Belly2Belly. We’re here today with a great friend, Bob Fuchi from Growth Acceleration. Welcome, Bob. Bob: Bill, thanks for having me. Good morning. Bill Kenney: Great to see you! So today, we’re diving into U.S. expansion—specifically, helping companies drive revenue
Business Cards Revisited: 5 Reasons You Need to Start Carrying Business Cards Today!
The good news? We’re seeing a return to business cards at trade shows and events. In 2024, approximately 70% of professionals are using them—up from only 20% the year after COVID-19. If you’re part of the remaining 30% still holding out, what’s stopping you? Not having a card in hand
Improving B2B Prospect Quality at the Top of the Funnel
In B2B marketing, lead volume is important, but quality matters more than quantity. Better prospects early in the funnel translate to more successful sales down the line, so enhancing the quality of these leads can significantly impact the overall success of the sales process. Here’s how to improve B2B prospect
Who Wants a 50% Solution?
In the world of problem-solving, innovation, and startups, there’s a common notion that a 50% solution just isn’t good enough. But ask someone facing a life-or-death situation, like pancreatic cancer, if they’d want a 50% solution, and the answer would likely be an enthusiastic yes. This analogy points to the
Going Global London 2024
Going Global Live is back for 2024, returning to the ExCeL in London on the 13th & 14th of November! This year Going Global Live will be providing businesses with everything they need to growinternationally and trade overseas. From globally recognized brands to world-class seminars hosted by leading professionals, this
Prospects Have Their Own Language: How to Connect with Your Audience
In the world of prospect attraction, one golden rule reigns supreme: know your target customer. But knowing your target customer isn’t just about understanding their needs and desires—it’s about speaking their language. B2B prospects, come from diverse backgrounds, industries, stages of growth, and experiences. Each prospect communicates in a way
Creating Your 2025 Target-Centered Trade Show Participation Plan
As 2025 approaches, it’s the perfect time to solidify your company’s trade show strategy for the year. Trade shows offer a unique opportunity to network, showcase your products, generate leads, and gather market insights. However, without a strategic plan tailored to your business goals and target audience, it’s easy to
If No One Is Doing It, How Can It Be Good?
In today’s crowded marketplace, standing out is crucial for success. With countless businesses vying for attention, differentiation becomes the key. Yet, many companies play it safe, sticking to conventional methods because they believe that if no one else is doing something, it must not be a good idea. This fear
Key Success Drivers for U.S. Sales Traction
Expanding into the U.S. market is a significant undertaking that demands careful planning, strategic focus, and a willingness to learn and adapt. This process is far from simple, but with the right approach, it can be extremely rewarding for a business. For companies looking to tap into one of the
Building a Sustainable Growth Strategy
Beyond the initial stages of market entry, “The 3 Truths of Gaining U.S. Sales Traction” continues to play a vital role in sustaining and scaling your business. As your company grows, maintaining a focus on customer density can help in expanding your market share and deepening your relationships within your
Establishing a Strong Foothold
If your aim is to expand in the U.S., hopefully, you will not need to relearn the significance of customer density, founder-driven sales, and agile marketing communications. By strategically approaching the challenges of market entry, your company can enhance its chance of success by streamlining processes and ultimately establishing a
Where Does Sales Fit in a B2B US Market Expansion Strategy?
Bill Kenney: Hi, and welcome to the next episode of Belly2Belly. Today, we’re diving into where sales fits into a US market entry expansion. I’m thrilled to be joined by Lars Asbjornsen and Thomas Riebs from Traksjon. Welcome to both of you. Lars Asbjornsen: Thanks. Great to be here. Thomas
Agile Marketing Communications: Adapting to Market Realities
More often than not, companies entering the U.S. are confident that they know how to attract U.S. customers. This confidence manifests itself when the U.S. website, sell sheets, and other promotional material are created in a fixed format that can only be edited by the home office or by a
Founder-Driven Sales: The Foundation of Market Entry
One of the biggest mistakes that companies make when entering the U.S. is hiring a local salesperson to initiate the first sales. There are numerous reasons why this approach often fails: A Short Path to Failure Difference Between Selling and Discovering a Repeatable Process: There is a significant difference between
Customer Density: The Bedrock of Sales Efficiency
Making a sale is difficult. The first sale in a new market is always the hardest. It takes a long time. The steps are uncertain, circuitous, and complicated. In the U.S., your lack of brand recognition, customer knowledge, and market-relevant success stories will challenge the trust needed to convert sales.
Effective Trade Show Follow-Up Strategy
Effective trade show follow-up after a B2B trade show is essential for converting booth visitors into potential clients and maximizing the return on your trade show investment. An organized and strategic follow-up process helps maintain the momentum generated during the event and fosters meaningful relationships with leads. Here’s a comprehensive
Compelling Trade Show Giveaways and Promotional Products
Compelling giveaways and promotional products are essential tools for maximizing the impact of your B2B trade show booth. They not only attract visitors but also help in building brand recognition and fostering long-term relationships with potential clients. Here’s a comprehensive guide on how to create and utilize compelling trade show
Engaging B2B Trade Show Booth Presentation
Having an engaging B2B trade show booth presentation is a crucial component of your overall strategy to attract potential clients, convey your value proposition, and generate leads. An effective presentation can differentiate your booth from others, making a memorable impact on attendees. Here are key strategies to create an engaging
Leveraging Trade Show Lead Capture Tools
Capturing leads effectively at a B2B trade show is crucial for maximizing the return on investment and ensuring long-term business success. The right lead capture tools can streamline the process, making it easier to collect, organize, and follow up with potential clients. Here’s a comprehensive guide on how to implement
Informative and Compelling Marketing Materials
Effective marketing materials are crucial for the success of a B2B trade show booth. They help convey your brand message, showcase your products or services, and engage potential clients. Well-crafted marketing materials can significantly enhance your booth’s appeal and drive lead generation. Here’s how to ensure your marketing materials are
