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Category Archives: Exhibitor Tips

Your Trade Show Strategy Plan Should Focus on Four People

December 31, 2018

The goal of your trade show strategy plan is to produce more sales. But that doesn’t mean that your focus…

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Maximize Booth Display ROI with an Agile Trade Show Strategy Plan

December 29, 2018

An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition…

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Trade Show Strategy Plan 101: Set Up Your Sales Team Up for Success

December 14, 2018

With 50+ years of trade show and in-person event experience, we know salespeople play a critical role in your trade…

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3 Steps to Preparing an Effective Trade Show Display: A Conversation with Joe Bottone Part 2

December 5, 2018

We’re thrilled to share Part 2 of our discussion with Joe Bottone, President of CDS Displays on the topic: Making…

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4 Common Challenges to Effective Trade Show Displays: A Conversation with Joe Bottone of CDS Part 1

December 3, 2018

In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…

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A Trade Show Strategy Plan for Outside the Booth

November 21, 2018

When devising a trade show strategy plan, there’s good reason to focus on your booth. After all, it’s your marketing…

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Differentiate your Trade Show Strategy Plan through Follow-up

November 4, 2018

When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…

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6 Common Challenges to Developing a U.S. Trade Show Strategy Plan

October 25, 2018

Developing a trade show strategy plan for any company is complicated. For those looking to enter the U.S. market, it’s…

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The Risks and Rewards of USA Exhibition Planning

October 22, 2018

For many foreign B2B growth companies, USA exhibition planning is a daunting task. Much like that first jump into a…

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Using A/B Testing to Inform Your Trade Show Strategy Plan

October 17, 2018

Most web-based marketing strategies these days rely on some degree of A/B testing. A trade show strategy plan should be…

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