In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and
Walking the Trade Show Floor, How to Get Value When You Can’t Exhibit Part 1 Read Post »
When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,
Differentiate your Trade Show Strategy Plan through Follow-up Read Post »
In our recent post, we talked about the importance of goal setting and testing when preparing a trade show strategy
The power of a well-aligned trade show strategy plan Read Post »
When we think of a trade show strategy plan, the words of Zig Ziglar often come to mind: “a goal
Goal Setting Your U.S. Trade Show Strategy Plan Read Post »
Developing a trade show strategy plan for any company is complicated. For those looking to enter the U.S. market, it’s
6 Common Challenges to Developing a U.S. Trade Show Strategy Plan Read Post »
For many foreign B2B growth companies, USA exhibition planning is a daunting task. Much like that first jump into a
The Risks and Rewards of USA Exhibition Planning Read Post »
Most web-based marketing strategies these days rely on some degree of A/B testing. A trade show strategy plan should be
Using A/B Testing to Inform Your Trade Show Strategy Plan Read Post »
How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As
Your Trade Show Business Strategy Starts with a Need Read Post »
At MEET, our focus is helping B2B growth companies develop and execute the most effective trade show success strategies to
Trade Show Success Strategies that Deliver ROI Read Post »
There are many reasons for hiring a trade show consultant, from help with goal setting to powering your execution. The
Be Your Own Trade Show Consultant Read Post »
