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| January 24 | Issues and Opportunities When Entering and Endeavoring to Scale in the U.S. Market with Blair Parks, U.S. and Canada Business Manager, Mayor’s International Business Programme at London & Partners |
| February 25 | The Top 5 Mistakes that Exhibitors Make at Trade Shows and What to do About It! |
| March 14 | Reviewing “Question the Question”, Octopus Ventures treatise on the Keys to U.S. Market Entry with Priscila Bala, Head of Octopus’s New York Office |
| April 9 | A/B Testing to Validate Your Trade Show and In-Person Event Strategy |
| May 7 May 14 | Setting the Table: Creating Your SelectUSA Success Plan |
| June 20 June 25 | SCALE NOW: Entering the U.S. Market through Trade Shows and In-Person Events What You Don’t Know Can Kill Your Business: Nailing Market Research for U.S. Market Entry |
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