Market-Entry

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation: A Visit with Alina Harastasanu from JobsOhio

Link to podcast found HERE Transcript to podcast found below: Bill : Hi, and welcome to the next episode of belly to belly. And today we’re going to be talking about how to best prepare for select the USA. coming up in June and in Washington DC and we’re joined by Alina from, from jobs Ohio and Alina, it’s great to see you. It’s been a little while since we’ve seen each other. Welcome to the belly to belly podcast. Alina : Thank you, Bill for having me aboard your wonderful both. Happy to be here. Bill : Thank you. Well, it’s always good to have additional passengers for sure. So we want to kind of attend to our items today. So jobs Ohio, how you guys are amazing. And I know our audience and we’re filled. Our audience are all companies that are interested in expanding to the US and can you share what jobs Ohio does to help companies get traction and be successful in Ohio? Alina : Sure. Um, so we are a private non for profit, we carry basically the same functions as your regular investment promotion organization that you would be familiar with abroad. All our services to companies are absolutely free. And cherry on top of the cake, we also manage the financial incentives of the state for businesses that want to locate or expand in the state. I personally work exclusively with European companies. And there’s a wide range of things that we can do for them, I get in front of them sometimes very early in their decision making process. Other times, they’re in a relatively more advanced state. But if it’s the first, so, a more incipient stage, we help them you know, for with everything that means informing the decision making process. So, research support that would the you know, yield the those numbers that would go into an NPV or an IRR or whatever model the company is using to decide on the feasibility of the project. So it would be, you know, cost and availability of, of labor costs of real estate, taxation, everything that has, you know, a numeric value that can be plotted and potentially benchmarked against other other states, if needed. If there multiple states into consideration, we would provide benchmark information as well against those states. We assist with permits, we introduce companies to service providers, whether that’s lawyers, accountants, tax taxation, people, developers, you name it, we can connect you. We also have a very rich real estate database that can be accessed. It’s very, not only reached but very up to date. We have some 4000, I think between sites and buildings, on it right now, so definitely, there’s a benefit of the choice. As far as the financial services are concerned, or the financial incentives are concerned, think of them three buckets, so the tax credits, low interest loans, and grants. And really, between the three and especially the grants, there’s a wide range of eligible activities and expenses that the companies can allocate those to towards whether it’s the actual fixed asset or it’s the software parcel the workforce development. But I guess the most value they feel in recent times has been a service that we develop the towards talent acquisition, which why is this important and why do international companies value value this? We’ve seen more and more companies being worried about their ability international companies about their ability to attract and maintain people. So we are in a 4% unemployment rate. So they rightfully ask, Well, why would people come to work for a name that they haven’t heard of, as opposed to a company down the street that, you know, their, their cousin, their friend has word, they know how they treat their people. So we work with a company basically to build that employer branding. But on top of that, you know, the talent attraction part the talent sourcing, the training, the pre screening, everything is done by jobs Ohio with with its regional partners, to the point where we become the company’s proxy HR department and the company’s able to focus on you know, ramping up their operations and less about the HR component, if you will, this is a, a short to medium term solution, we would do this for up to 18 months of the of the project after which, you know, the local communities have programs that can help ensure the long sustainability of, of this. So this is kind of in a nutshell, I guess, the, the, our services and our financial incentives. And obviously, companies valued them differently based on how large they are based on how ready they are to pull the trigger on this. But obviously, all of this is on the table for international companies. Bill : Wow, it’s great to hear the about the support you’re now giving in terms of building the team, because that’s obviously a huge and growing concern for companies so can gratulations on that. So let’s switch over to select USA, and maybe talk for a minute specifically on that. And that’s actually an event where you and I originally met several years back, and maybe you could share a little bit about it again, our audience likely hasn’t been to select USA yet. So they don’t know much about it. But why does jobs Ohio participate, what’s important to you in terms of participating? Alina : So select USA is, if you will, the Oscars of our industry. So everybody converges to Washington, DC. And by everyone, I mean, not only the state level economic development organizations such as ourselves, but also regional economic development, organization, sometimes even local economic development organizations, all the service, I guess, providers, so for us, it’s, it’s incredibly important to meet with these international companies, as they are refining their, their their choice, we, we want to make sure that we are

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation A Visit with Stephen Cheung, Los Angeles County EDC and WTC Los Angeles

Link to podcast found HERE Transcript to podcast found below: Bill : Hi, and welcome to the next episode of belly to belly and today we’re going to talk about preparing for select USA. And we’re joined by Stephen Cheung from the LA Economic Development Corporation. So welcome Steven. Steven : Thank you so much for having me, Bill. Bill : It’s wonderful to have you and so, you know, LA, DC does so much great work to help drive the Los Angeles economy. You have a particular effort to help international companies coming into the LA region. Can you talk through some of the services that you offer to companies coming into the US and particularly LA? Steven : Sure. When people look at Los Angeles, sometimes they are overwhelmed by our size, especially international companies that when they think of Los Angeles, they usually think of Hollywood, Hollywood traffic and Hollywood. And what they don’t realize is that we’re home to about 10 point 2 million people just in LA County alone, and they’re at different cities within Los Angeles County. Most most folks when they think of Los Angeles they think of one city Los Angeles City, which is a great city of 4 million people but they already know about other great cities like Santa Monica, Beverly Hills, Pasadena combined together, you have 10 point 2 million consumers located in one single location and our industry so so diverse. Were the really international trade center when it comes to trade and logistics because we have the Port of Los Angeles and the Port of Long Beach and number one, the number two container ports in North America. We have a huge aerospace and defense sector, bioscience sectors, clean tech sector, all these other sectors that folks don’t know about. That’s our job with LA, DC. We help them understand the markets that they can go into, and also the complexities between all the various jurisdictions and the municipalities. So between the world trade and Los Angeles as well as the LA, DC, which by the way, the World Trade Center is a component of LA, DC where the international trade arm of LA, DC combined together we provide education information that’s necessary for these international companies to understand how to do business in Los Angeles, and we connect them to our partners so in short, our motto is very simple. We attract, we educate and we connect, we attract the types of companies we want to bring to La we have to understand Los Angeles and then we connect them with the right partners so that they can be successful and entering the markets. Bill : Oh, that’s brilliant, what a great summary and you know, thinking about the companies that are listening to our podcasts, you know, they’re really interested in understanding the US and sort of so many is, you know, think of San Francisco and they think, you know, Silicon Valley, and they think of New York, and so giving them exposure to you know, all the other great regions of the country and certainly LA is just a massive opportunity with such a great intermodal port and all the all the wonderful high tech industries that are there, um, you know, select USA, you know, LA EDC has been participating in for years, what it can you know, again, thinking of our audience, what is it that you particularly find attractive about Select USA in terms of connecting with companies? Steven : Well, it’s a great location, a great forum for us to be able to meet international participants from all over the world, not just the companies but also their government representatives as well. At the same time it becomes a very great forum for us to meet other EDOS around the nation to see how we can best learn from each other. There are a lot of synergies that are there that sometimes because of a geographical location, we’re not able to connect as closely and sometimes we see that we’re aligned. For example, we actually worked very closely with our friends over in San Francisco and San Diego, but usually, we don’t really get a chance to work with our California partners, except that Select USA. So this is both an opportunity for us to work with domestically as well as internationally to make sure that we’re connecting with the right partners to plan out our strategies and our work for the next few years. Bill : Oh, that’s really cool. And I’m thinking about Select USA. One of the features that many companies may not know about are their spin off events and you’re hosting a spin off event. Do you want to give us some highlights as to kind of when your spin off event is and what some of the features and who should be coming to your spin off event? Steven : Sure. We’ve actually been doing this enough events for many many years now and this partnership with Select USA and what we want to do at the beginning when we first created this spin off events about seven years ago as really highlights the importance of attending Select USA, and we saw that a lot of our partners that are coming into the United States to go to Select USA will have to transfer planes anyways and most of them are actually doing it at LA. So why not create a separate event that is free actually to all international visitors coming to Los Angeles so that we could becomes an additional incentive for them to go to Select USA. So we work with a Select USA team as well as Department of Commerce to ensure that we attract the right types of companies that are wanting to learn about the Los Angeles market. And our select LA Investment Summit this year is going to be on June 22 And June 23

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation: A Visit with Ryan Combs, Research Triangle Regional Partnership

Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to belly to belly and today we are going to talk about Select USA 2022 preparation, and we’re joined by Ryan Coombs from the Research Triangle Regional Partnership, which is a mouthful. Ryan, welcome. How are you today? Ryan : I’m great. Thanks. It’s so nice to be with you today, Bill. Bill : It’s great to have you. And so, you know, I think our audience is, as I mentioned, they’re from all over the world. They’re looking to expand into the US and we’re really trying to provide them with some highlights of really good connections that they can make while they’re at select USA and I know you’ve been pre connect so that their time at select USA is more productive. So maybe you could take us through a little bit about what your organization does to help companies entering the US and specifically into the Research Triangle Park area. Ryan : Sure. So as you mentioned, I’m the executive director of the Research Triangle regional partnership. North Carolina is comprised of 100 counties, and I represent 12 of those counties. We’re one of the fastest growing regions in the country. We’ve got about 2 million residents in our region alone. North Carolina has 10 and a half million residents and my job really is to go out and promote the Triangle region and attract investment back to the region. And so when companies come, one of the things I do is I play the connector role and my job is to help. I know when companies are looking at the United States are overwhelmed with the size of the country, and they’re really nervous about what makes sense. Where should we go? They know the larger markets, they know New York, they know Boston, they know San Francisco and LA, but there’s so much more to the United States. And so my job is really to expose them to the strengths of our region and shrink the country and make them feel welcome and let them see that they can do everything they need to do business wise here in the Triangle region. Bill : Yeah, that’s fantastic. And certainly, you guys have just been burgeoning in terms of growth of so many different industries. And you know, thinking about Select USA and obviously you’ve been involved for years. Why are some of the what is it about Select USA really attract to and and, and, you know, helps in terms of your connection to companies coming in from overseas? Ryan : Well, the US Commercial Service does a really good job of promoting Select USA internationally and we see lots and lots of investment coming overseas, especially from Europe, a lot of investment from Europe. And so select USA really is a great opportunity for companies to come learn how to do business in the United States. But it’s also a great opportunity for organizations like mine, to be exposed to a lot of companies in a short period. of time in one location in Washington DC. Bill : That’s, that’s perfect. So, you know, thinking about USA and there are obviously so many different components. One of the components is are the spin off events and you all are hosting a spin off event that’s associated with Select USA. Maybe you could give us some highlights of that and what you know, who’s particularly, you know, a good target or a good prospect to come to your to your spin off. Ryan : Sure. So our region really is kind of a microcosm of the United States. We’ve got an urban core, centered around the Research Triangle Park, which is the largest research park in the country. But we also have rural communities that are just right outside of our urban core, where we’re really doing a lot with manufacturing. And so you can come you can do your R&D. We have three tier one research universities, within a 30 mile radius of one another. Companies love to come and do research with those universities. It’s very easy to work with them. They’re coming for the talent as well. We have 12 colleges and universities here. 176,000 students 46,000 annual graduates so the talent pipeline here is very unique. And it’s not replicated in a lot of parts of the country with the high concentration of graduates and especially PhDs or regions, the fourth highest concentration of PhDs in the country, but you know, for us, like I mentioned earlier, you know, a lot of people still don’t know the story of North Carolina, they don’t know the story of the Research Triangle region. And so for us, being a spin off city is great because it gives us the opportunity to expose international companies to what’s happening here. We’ve got you know, we’re the fourth largest Life Science cluster in the United States. We’re one of the fastest growing tech sectors in the country. Both Google and Apple are both building big tech campuses here. We’re very strong in agriculture technology as well. North Carolina is still our largest sectors. agriculture contributes about 100 billion to our economy every year, clean tech and then I’ve already mentioned manufacturing. So we’ve got something for everybody. That’s a very diverse region. And there’s a way for everyone to fit in here. So it’s just like I said, the spin off is an opportunity for us to showcase the strengths of our region and national companies that may have never heard of us to a different part of the United States. Bill : Oh, that’s great. And so, you know, again, thinking about these companies that are coming and you know, in some cases they’ve been the founders and representatives have been to the US before, they may have operations already here. And other cases, you know, this is, you

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation: A Visit with Jessica Reynolds, Maryland Department of Commerce

Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to the next episode of belly2belly and today we’re again talking about Select USA preparation. There’s just so much to do and a lot of excitement is building for this event this year and today, we’re joined by with Jessica Reynolds from the Maryland Department of Commerce. Welcome, Jessica. Jessica : Thank you. Bill : It’s Oh it’s great. It’s great to have you today and in Maryland certainly is in a perfect location for a lot of companies. And can you talk to us a little bit about your service and what the Department of Commerce does to help companies coming into the United States and particularly into the Maryland region? Jessica : Absolutely. So our office of international investment and trade in the Maryland of Department of Commerce is the office tasked with assisting foreign companies to come into the state. So we see ourselves a little bit as maybe like the ombudsman for for those companies, you know, they’re they’re maybe interested in Maryland you know, there’s different counties to consider and and there’s so many resources and services you may need and how to connect all of those I mean, we can be sort of your your one stop shop for that, and help help you navigate the the region and help you find what you need. Specifically, you know, we can certainly assist with things like site selection, identifying specific service providers, such as your lawyers, your accountants, etc. And making introductions to other state agencies, to the local industry associations, etc. And helping you get connected and set up. We’ve also created recently, we launched at the last Select USA summit, the Maryland soft landing program, which is targeted towards some of those smaller and medium sized companies that maybe need even a little bit more support as they explore US market. And, you know, we’d be happy to speak with companies about that. More at the summit as well. Bill : Oh, that’s great. Wow. So connecting and support and helping with that soft landing. It sounds like a real good combination. So, you know, obviously Maryland has, as a state has been participating in Select USA for many years, but why why Select USA? What about the event itself is Do you see it so important for helping international companies? Jessica : Sure. Well, I mean, this is the premier, you know, events for investors to come and explore the US market, right? I mean, this is put on by our federal government. So from that perspective, there’s a benefit. You know, we’re working with our federal partners in this. Also, many states participate if most, if not all states participate. So for one thing, we certainly wouldn’t want to skip it while other states are there. You know, and, you know, this year it happens to be on our home turf. The Select USA Summit is being held at National Harbor, which is actually located in Maryland, right across the border there in Maryland. So, of course, we wouldn’t want to miss that. There’s a benefit to us, you know, from working with Select USA in particular, because with this summit, you know, the government does work with the investors who are coming in. So from the states perspective, you know, we know that the companies who are coming to this summit, you know, they’ve they’ve already kind of gone through that process and are ready, you know, ready to, to invest so that’s, that’s exciting to be at an event where you know, everyone that you’re going to speak with no matter what the industry you know, they’re kind of at that stage, they’re ready to take the next step. Bill : That’s cool. I, you know, I didn’t realize national, Harper was in Maryland, so it’s a home game that’s Jessica : yes. so of course, I’m letting them know Bill : That you’re hosting that’s so I love it. I love a home game. That’s really good. That’s cool. So and this is a perfect segue because people can go right from your home game at the Select USA summit to a spin off event in Maryland as well which, you know, a lot of our audience may not know what a spin off event is. Do you want to kind of talk through the kind of the goal of the spin off event and who you’d like to attract to it? Jessica : Sure. Sure. Yes. So in part because, you know, the event is being hosted. So you know, in Maryland, we are offering actually three spin off events. So the spin off events, the purpose of those is just to give the companies that are attending an opportunity to tour or see something more in depth. And in our case, we’re offering some special events that are industry specific because of course, the Select USA Summit is broad, it covers all industries, all markets. And so we do have three spin off events that are intended to be more targeted. So our spin off events are going to be held on June 23 and 24th. There’s three different I guess you could say choices or tracks to choose from, but there will be held on those dates and the events, the spin off events will be like a full two full days. We’re including transportation and you know all the things that companies would need for that day. Our spin off events are have three topics. The first one is bio and med tech, biotech and medtech. So life sciences companies, if they are interested in investing in the US, they’re looking for a spin off event. We do think marijuana would be a great choice for them. You know, we were the fourth largest cluster and life sciences cluster in the United States. And, you know, there’s a

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation, a Visit with Emily Smith, American Electric Power

Link to podcast found HERE Transcript to podcast found below: Bill : Hi, and welcome to belly to belly. And today we’re continuing in our series to help prepare you for select USA. We’re also welcoming on board, Emily Smith from American Electric Power. Hi Emily. And so it’s really great to chat with you today and I know you’re excited about Select USA. We had a chance to chat for just a moment before starting. So, um, can you tell me about you know what American Electric Power does to help companies that are coming into the US? Emily : Sure. So, AEP, so we’re one of the largest energy companies in the US and so we have kind of a unique role and how we help company so of course, power is our expertise. So anytime that energy is one of the drivers of where a company is located, of course, we get involved with helping and we bring that expertise to the table. But we have so we’re kind of unique in that we have a location advisory services arm to the business, it’s almost like think of us as a consulting business, a consulting arm of the business where we’re helping companies identify where that ideal site location may be, and, and because we serve such a large geography, we serve almost 2400 communities in 11 states. I think an advantage is that we can really help companies that may not, you know, already be drilled down on a specific region and they may be looking at, you know, multiple options across multiple states. We can help do those regional comparisons and some of the research that goes into, you know, identified the ideal site. So we get a lot involved in a lot of fronts, but I would say mainly on the site selection side, and then also on big time on the energy side, of course, identifying you know, is there capacity at the site. You know, where they’re the best renewable options and really comparing sites. And we actually do that nationwide. If a company is looking, you know, where’s the best options in terms of renewables and meeting their sustainability goals, so we get involved in a lot of friends. Bill : Oh, this is fantastic. Now that there’s so many companies that need that help. So let’s talk about so our audiences as I mentioned is a companies that you know, in some cases, are considering Select USA or have already made the decision to come. But you know, with AEP Why is it in particular that you think the event in the summit is so important? Why do you participate? Emily : Yeah, good question. So we’ve actually participated since the very inception. So we’ve been involved we’ve, we’ve exhibited there and have been a sponsor in some form or another every single year. And for us, it’s just been a really great opportunity to meet, of course, investors and they’re all in the same place. But not only investors, but we also meet some of our customers, they’re our suppliers, our state partners, our local partners, so it’s, it’s more to us it’s like we can’t miss out. We have to be there because everyone’s there. And we’ve just gotten a lot of we’ve actually gotten projects that have landed from companies that we’ve met there and so it’s, it’s kind of a no brainer for us. Bill : I love the way you put that is it everybody’s in the room at one time. It’s just sort of a place if you’re not there you’re really missing those all those great connections and the ability maybe to have a three or even four way conversation with a variety of stakeholders. Yeah, can can take place so no, I thought that was perfect. So you know, thinking about these companies this in some cases may be the first trip to the US may be the first trip coming in to you know, to promote this business. And, you know, especially with your experience, you know, over the last eight or nine years since Select USA started, you know, when you think about the companies that you see get the most out of the the participation in the event, what are some of the things that you see, that are the best practices in terms of company that’s coming in to get the most out of their us visit and particularly Select USA participation? Emily : Yeah, good question. I get because we’ve seen a lot, right. I would say, I would say definitely companies that do their homework in advance, right? It’s, it can be overwhelming. I always say that to companies there especially for the first time. I mean, everyone is there you can meet with a representative from nearly every state, and they’re all gonna say that they have the best place to do business and they’re all gonna woo you try to woo you. And so it can be really overwhelming. And so I think as much homework in advance, knowing who you’re going to meet with beforehand, setting up meetings in advance and so that, you know, you have a shortlist of who you want to meet met with in person and actually spend some time with them at the event in person. I, I’ve seen personally, you know, companies that have come in, we’ve had the meeting in advance of the event. then sat down in person, and because we pay things during the meeting, you know, pull up the screen, show them here’s what we think would make the most sense. And then oh, by the way, let me bring over our state partner. This is from the state, you know, X state X, and here’s the local partner and everyone’s there at the table. So I think just really doing that homework in advance knowing who you want to go and

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation, a Visit with Kirthi Mani, CLA (CliftonLarsonAllen LLP)

Link to podcast found HERE Transcript to podcast found below: Bill : Well Hi and welcome to the next episode of belly to belly and today we’re going to be talking about Select USA and preparations kind of our next in the installment of how to get ready and ramped up. So we are welcome or I should say we’re joined by Kirthi Mani from Clifton. Larson and Allen LLP. And they’re sometimes known as CLA as well. Welcome, Keerthi. And it’s great to talk to you today. Kirthi : Awesome that yeah, likewise, I’m always pumped up and enthusiastic about Select USA love to be here. Bill : Oh, thank you. And so I want to make sure we kind of frame this. So our audience are all companies that are interested in US market entry. And I know you do a lot of work with companies in that in that way and who are interested in coming to the US. So maybe you could take just a moment or two and tell us about the services that CLA offers for companies that are coming into the US. Kirthi : Perfect So CLA we are a big eight US accounting firm. And you know, we offer a variety of services to privately held businesses, I lead CLA’s Global Advisory and outsourcing practice. So pretty much we act as a single point of contact for all their global needs, beat you know, entity creation, tax structuring bank account insurance, talent solutions, you name it. We’re the one stop shop, to help those companies come into the US scale and succeed. Bill : Ah, that’s so good and it’s such a critical part. And it just I hear all the time companies being challenged to form so I’m really glad for our relationship and the help you can provide companies in our network. So you know, you’ve been mentioned as we’re getting going that you’ve participated in Select USA, three or four times now and what is it about Select USA itself, the event to me and the community that really excites and interests you? Kirthi : Oh, yeah. So Bill I think of it like if you’re a football fan, it’s Super Bowl, right? So I would say if you’re in this global business, like helping global businesses or individuals come inbound, select USA is the event to be just the energy, just a mix of people from international businesses, entrepreneurs, the Economic Development Councils, all the service providers. I would say it’s the place to be don’t miss it. Bill : That is the best description. I’ve heard the Super Bowl of US market entry I love. I love that metaphor. It’s absolutely perfect. Yeah, and it totally fits. So if if you’re international, you don’t know the Super Bowl. Think of the World Cup. It’s the World Cup for US market entry. I love it. Or the Olympics, any of those. So and obviously you’ve seen and you’ve worked with many clients and you’ve met many companies who go to Select USA. When you think about the best practices that you’ve seen in terms of companies, not just maybe, you know, number one might be leveraging, you know, the Select USA event itself, how do they get the most of it because there’s so many components, but also these companies quite often will, you know, extend their visit to the US either come early or stay you know, an extra you know, extra days or a week or whatnot. But what suggestions have you have for companies that are coming over to attend this like USA event? How do they get the most out of it? Kirthi : That’s a great question, Bill. I would say three things. Network network network. It’s all about that, you know, benefit from that. I know we all have 100 million things going on. But don’t just come and be on your laptop even prior to as you very correctly said you could extend your stay meet some providers. For example, if you want to open a bank account, right you connect with a provider you extend that So make use of this forum to network, give it give it your all and be all and lean in and make use of this opportunity. I think it’s amazing if you network, that kind of wealth of information, wealth of service providers, wealth of other businesses that you can bounce off ideas. It’s just amazing. Bill : I love that. So just to give you a reinforcement of that. So last year we interviewed was probably a dozen founders who had successfully internationalized both into the US and then also in other cases from the US out. The number one thing and this is just asking an open ended question the number one thing each of them said that created their success in whatever country or countries they went to was the network they established. So your answer certainly agrees with the at least what we’ve heard from very successful founders as they as expanded internationally. So no, that’s, that’s awesome. And is there anything that CLA is going to be doing particular or a particular focus, you’re going to have it at select USA that we shouldn’t make sure our audience knows about? Oh, yeah. Kirthi : So we’re going to be all in right so we are going to have a number of speakers from CLA. I will be in the banking panel for any bank opening theme points. I know Patrick Hanlon is going to be talking about incentives. So you will hear all about it. We have a website on here. They’re all in excited to be there. Bill : Oh, that’s so cool, Kathy, and so we’re just to our audience. So you know, we’ll have courteous contact information in the description. And I’m sure you’d welcome contact from anybody who is interested in more information on

Exhibitor Tips, Market-Entry

SelectUSA 2022 Preparation with Dave Roccio from Lando Anastasi

Link to podcast found HERE Transcript to podcast found below: Bill : Hi and welcome to belly to belly and we’re here with just a kind of a fun installment around the Select USA event, which will be happening in June in the US and it’s a great event for helping to really provide companies coming into the US with information and connections to help support their successful entry. So, today, we’re joined by Dave Roccio from Lando Anastasi. Welcome, Dave.  Dave : Hey, thanks, Bill. I appreciate it.  Bill : Well, this is it’s great. So we really get to kind of do this rapid fire just a couple of questions. And again, we’re trying to give companies coming into the us a sense of what to expect and how to advantage himself the most in coming to select USA. So can you tell us a little bit about what you do for companies coming into the US have you helped support them?  Dave : Yeah, great. Thanks, Bill Thanks again. Thanks for having me. So I’m with Lando and Anastasi. Like you said, we’re an intellectual property boutique law firm up in Boston. So we help clients protect their patents in inventions, trademarks, you know, all of that all of the above and so for for companies coming into the US, whether they you know, where they are in that spectrum and what they’ve protected so far in their home countries, whether they protected anything in the US, you know, there’s pretty strict rules and regulations and requirements to meet so I hope that when I attend the summit to connect to those companies learn where they’re at, and hopefully provide some information that can help them avoid you know, pitfalls down the line or making a decision that they come to regret, you know, when they actually enter the US. Bill : That’s awesome. So I I think this is if I’m not mistaken, the ninth year of Select USA, the this upcoming version. And so why do you participate? What it’s what attracts Lando and Anastasi to the event itself? Dave : Yeah, I think you know, for personal reasons and for firm reasons. I love making the connections. I like meeting companies. In know it’s always interesting to see kind of what types of technology are going back and forth across borders. But you know, one thing that became very clear as I, in my practice, really have met with different foreign companies, international companies, it became very clear that there was a really a disconnect between you know, the impression or you know, what was assumed to be the right answer in terms of intellectual property from a lot of these companies and what the actual rules are and requirements are. And, you know, when you have some of these discussions, it the surprise that some of these, you know, company owners and founders have is astonishing in terms of what they, you know, you tell them this one rule like wait, no, we thought it was this and you know, that that answer can have a really big impact on their business. So, I found in by attending events like the Investment Summit, and connecting these companies and, you know, hopefully be able to educate them and, you know, help them account like I said, in your first question, like, avoid those things, you know, one of the first companies I ever met at the first summit I went to, geez, three, four years ago now, you know, it was a it was a I think our Korean company, they were very excited to enter the United States. We had great discussions, you know, and then I asked him a very simple question to get a point with one of the very strict us rules and laws, you know, that the answer to that question had a very, you know, wasn’t a negative impact and what they were planning to do, and they had no idea and it just showed, like, you know, how it first you know, companies like this, there’s so much information they’re trying to process and consider, you know, so I’m just hoping just on the little small Friends of the IP that really helped them kind of avoid any mistakes, make good decisions early on, where they set this set themselves up for success. Bill : Well, and I think that leads us into the next question really well, which is, you know, thinking about, you know, in your three or four years experience it’s going to select USA and seeing companies who leverage the opportunity. Well, and obviously there are those that may not quite as well. But what are some of the things you’d recommend to companies that are going in terms of how to get the most out of the event?  Dave : Yeah, it’s a great question. It’s taken a few years for myself just to figure out like, know, what the best way to attend such an event is, you know, the first year I went, it’s a large event. There’s lots of people, there’s lots of programming, there’s a lot to you know, it’s almost overwhelming. So I would, you know, number one is go in with a plan. And really have at least have kind of surveyed who maybe who you know, who is attending, they have a great networking platform, maybe get some meetings set up ahead of time. So at the very least, you kind of have some structure around what you’re what you’re, you know who you’re meeting what you’re trying to do, if you go in and just you know, trying to do everything and you’ll do nothing, because you’ll just be overwhelmed by the information and it’s very difficult, you know, I I think the programming is great, especially some of the smaller group sessions where you can really meet people ask questions. But in

Market-Entry

Internationalization Strategy: The Difference between Nimble and Random

Link to podcast found HERE Podcast transcript found below: Bill : Hey, and welcome to the belly to belly podcast. In this episode I’m really looking forward to this is a topic that we see quite a bit. And it’s all around the difference between being nimble and random and your internationalization strategy. And we’re privileged today to welcome Karina Sotnik from World Upstart to help us to kind of dive into this topic. Welcome, Karina Karina : Thank you so much, Bill. I’m looking forward to this conversation as well. It’s near and dear to my heart. Bill : Well, yeah, let’s dive into it. So when you think about, you know, companies that you work with, and that you’ve worked with, over time, that are either nimble or random, or both, what kinds of things come to mind for you, as you sort of think about this topic? Karina : Yeah. So, you know, I worked over decades, on and off with helping companies come to different markets. And I see this, a lot of companies just take a really opportunistic approach. You know, they might be successful where they are, they start enjoying success in revenue, maybe in sort of scaling up their companies, maybe they’re well established companies have been in their country for 20 plus years. And they suddenly had a really good conversation with someone from us at the trade show, right? Or they might even have a first client in the US. And that usually triggers this, oh, there’s a big market, let me try to expand. And so without any sort of strategy, or any preparedness, they dive in. And we see not great results from that. Because US market is big and desirable. But really difficult. As we know, in almost any industry, I cannot think of industry where it would be easy. And so to have a fleshed out strategy becomes really important if you really want to scale here and not just have one more client to your to your belt. Bill : Yeah, so when you just talk about sort of the random approach, we just sort of are drawn in, and you’re looking at the shiny objects, and you say, oh, there’s, there’s an interesting opportunity. Let’s go there. And then the next week, you see another opportunity over here, and, and you just go, yeah. Karina : And the client that you might get first might not even be the client that you will end up serving in a larger scale in the US. So having strategy, and you can still be very nimble. But having strategy in what I called four buckets, is really important. You need to have your legal strategy. How do you incorporate that will affect you later, right? How do you bring people here from your country that has no how it will affect you later? How do you deal with your IP rights, all of this falls into this legal bucket, and then your industry specific bucket, you really need to have a strategy on regulatory, and we can talk a little bit about that later. But without that strategy, oh, my God, you can lose that one client pretty quickly and you cannot obtain others. And the thing to understand about us when it comes, for example, to regulatory is it’s not one country, it’s 50 different countries, right? And when it comes to packaging, when it comes to taxes, when it comes to regulatory, I deal a lot with med tech companies, when it comes to telemedicine, there’s still many states that don’t allow it legally. Right? So understanding that you’re dealing with 50 different regulations is important than your strategy. And then the third bucket is operations. And that falls into how do you hire people here because there’s so many mistakes in not bringing the right team to actually execute on that nimble strategy, right. And finally, you know, a lot of companies think that they don’t, they’re not going to fundraise in the US. They have revenue and where they are, and they’ve just like, naturally will expand to us. And then they understand that that expansion actually is expensive. And so they, most of the companies that I deal with, ended up trying to fundraise in the US, or companies come here, thinking that money will flow because us is so incredibly welcoming and rich. And that’s just not the case. Fundraising is difficult, no matter where you are, but it’s very difficult in the US because you face really stiff competition with so many other companies coming from all over the world. So those are the four buckets that companies need to think about and they can do very well. then vote and ah, but they need to address all for Bill : It. So I have legal regulatory operations funding, where does sales fit in? Karina : Oh, that’s really good question. So I think sales fit into operations when you start thinking, who to hire, and who is going to be in your team. And there you have your sales, your marketing, your people that know your product from your own country, plus people who know us market from this country. Plus, I always tell people to start thinking of adding to their advisory board with local key opinion leaders, because they can open doors. So it has to be a comprehensive strategy, strategy. You know, hiring one US person, and hoping that that person will bring sales, that never happens, it might be one client, but you know, in the larger scheme of things, you really need a combination, you need the team. And more often than not, the senior management person needs to be here, at least for the first few years, in order for the company to succeed. So thinking how to do that, while you still have your company in your own home country? It’s all

Market-Entry

Responding to YES or NO Questions

Link to Podcast: HERE Transcript found below: Bill : Hi and welcome to the next episode of belly to belly. And we’re here today with Lanie Denslow from Worldwise Inter Cultural Training and Communication and it’s just great to have you here Lanie and welcome today. Lanie : Thank you. Thanks, Bill. It’s always fun to be with you and have a conversation. Bill : Thank you. Well, today we’ve got I think a really interesting topic and it’s something I think we both see happening. And it’s I think it’s an American problem that happens as we communicate with each other. But as you know, when people come into the country it’s also a challenge for them. And this is about yes or no questions and these are questions where whoever we’re speaking with access, you know, a simple yes or no question something like, you know, is it does this have color options as an example or can I get it and my size or are there you know, whether is the, you know, price in a certain range or anything and and quite often we hear people respond to these yes or no questions with an explanation as opposed to yes or no. And so, Lainey and we’re going to probably peel this back just a little bit, but you know, how, as you think of yes or no questions, and particularly thinking of people coming into the country and maybe not knowing sort of our level of patience or impatience as Americans, how do you how would you coach somebody coming in? And let’s maybe just so there’s context, let’s just say we’re in a sales context or a sales meeting, and, you know, maybe you’ve given a somewhat of a presentation, and potential customer asked you a yes or no question. Yeah, maybe let’s start with that scenario and talk through. Yeah, how somebody would appropriately respond to it. What are the things that they should consider? Lanie : I’m starting to laugh because I realized that I want to back it up. Because what you’ve asked me is sort of get to the bottom line. Do what I need to do, tell me now and I’ll do it right. That’s why you asked me and that’s our American approach, because we’re very time focused for us. It all goes back to this concept that time is scarce. It’s a resource, there’s not much of it, and we’re in a hurry. We want to make a deal and move on. Right? But if, if you were my client coming from someplace else, in a perfect world, we would have done some coaching and talking before you ever walked into this meeting. So that first of all, you had some understanding of this American beyond time we’re in a hurry, let’s just do it. And there are several things that play into that conversation. First is understanding that because we’re in a hurry, we would rather hear yes, I can do it clearly. Or no, I can’t do it clearly. We listen for data and facts, tell me what I need to know so I can make a decision. And I had another thought that just flew off which we’ll come back in a minute. So and that is quite different than many parts of the world, let’s say the Middle East, China, where there’s a different sense of time and the importance of the relationship between the parties. So communication is as much about nurturing and not disturbing the relationship, as it is about communicating data and facts. Everybody wants to make the deal. It’s how you approach it. So it’s hard for somebody, especially if there’s a no or a maybe it’s hard for somebody to understand that they can tell you say to you know, we can’t give it to you in 10 sizes. We can only give it to you in this range, because they don’t want to lose the deal. Lose the relationship and so you and they don’t have an idea that of saying well right now we only do it in these four sizes. But if you can give us an extra two months we can get the sizing adjusted, you know, we’re kind of accustomed to, well, we can’t quite get there. But this is what we could do. Which is a long way from still more clear than a long explanation that you stopped listening to. Because you hear it as no, you don’t hear them. Maybe we could get there. You have to ask us some more questions. Hmm. Bill : So I’ll throw out another scenario and I my guess is we can probably get to set you up after a little dialogue here. We can get to some maybe some, some suggestions, but the next thing I’d like to throw out is so let’s just imagine now I’m pitching to an investor and an investor asks me a yes or no question about my you know about the business opportunity and whatnot. And I guess my observation of investors and also potential customers, and particularly investors is quite often investors are asking you questions somewhat because they want the answer, but also because they have a point to make. And, and what I’ve seen people do is again, respond to that yes or no question. And quite often, there’s very limited time to respond to investors you’ve made have, you only have five or 10 minutes to pitch and they maybe have five or 10 minutes to ask questions. I mean, it can be very curt, and you know, so the longer you respond, the less questions you get, and the less interaction you get. But the I quite often look at questions from investors almost like it’s that tip of the iceberg of what they’re really what they really want to know about. And I’m wondering, you know, that, that in that

Market-Entry

5 Keys for Trade Show Success This Fall

Link to Video: HERE Podcast Transcript below: Bill : Hi there Bill Kenny here with MEET and it’s great to see you today. Welcome. Our topic today is five keys for trade show success this fall. And you know, certainly the last 18 months have been crazy and trade shows. We’ve gotten totally virtual. Looking ahead. We look ahead 18 months it probably a bit clearer than it is looking ahead, you know, for the next four or five or six months in terms of what the marketplace will look like. But we have to plan for the fall we have to think about how do we leverage the current and dynamic environment to help our businesses grow to get the right number of high quality prospects which is really what trade shows are about is how do we generate a consistent and growing volume of high quality prospects? So we’re going to offer these five keys that we think will really help us stay focus through this process.  Number one key [to trade show success] is to affirm your goals and targets and this is something you should do on a quarterly basis not just going into the fall in a kind of an unusual year. It should be done quarterly because this is as again, what we learn as we do events as we do our marketing. We should be learning all the time doing small experiments, and continuing to refine who we’re focused on. And certainly our goals should change based on what we accomplished in the first half of the year. We should be looking at how you know accomplishing our ultimate annual budget goals and quite often our performance in the first half of the year sort of dictates that we have to have a certain focus and a certain addition or a certain change in how we go about accomplishing our goals. So again, number one is affirm your goals. And targets.  Number two [key to trade show success] is confirmed event opportunities and schedule. Again, we’re in a very dynamic situation here. Some events are going in person, some are going virtual, some are going hybrid. Some are going off the schedule, new ones are always coming on the schedule, and so we want to make sure this isn’t about just going and doing what we’ve always done. It’s about saying what is the current landscape and how do we most efficiently accomplish that flow of high quality prospects that we want to get? And so it may be a totally different set of events than what we did before hybrid or virtual allows us to go much further than maybe we would have done before. On the other hand, in person events are beginning to come back. And those are certainly highly effective. If the focus is correct so number two confirm event opportunities and schedule. Number three [key to trade show success] is execute effectively. This is always critical but as things are dynamic, we there are different techniques we need to use when events are virtual. There are different techniques we need to use when events are hybrid. And certainly there are different techniques when we’re in person and it’s really about how are our people prepared. How is our plan for this event and the type of buyer that will be there are we very focused on a specific buyer persona and do we have a relevant and salient message for that buyer persona that attracts and converts them? These are all real important keys and certainly we can have the best plan possible, but poor execution will ruin that and so making sure that we’re continuing to understand the event and audience that we’re going to and making sure that that gets executed effectively, so that we get the best return. So number three was execute effectively.  Let’s go into number four [key to trade show success], measure and assess always critical so we want to make sure that we have a key one or two key metrics that we look at that are leading indicators of trade show return or event return. So you know one of the ones that we go to quite often all of our focuses with b2b companies is appointment set with decision makers. So again, there it’s gonna vary a bit depending on company, but that’s one that has been a very strong standard, because we know if we have a certain number of first appointments with decision makers or with prospects, people who have a need have money and are urgent, then we know a certain number of those will garner contracts or close and so it’s really just a formula from there. And obviously, depending on the sales cycle anywhere from six months to two years with most of our clients, we don’t want to wait six months or two years to know our ROI from events. So looking at things that are we know we’ll be able to measure within a week or two extra three weeks from the event, or it’s going to be a much more consistent and effective way to have a sense of return from these events in a much more effective way. So number three, measure and assess and so that obviously allows us to compare not only this event versus others we’ve done recently, but also this event versus this event last year and the year before and so we can look at these events in a variety of different ways. So number four was measure and assess.  Number five [key to trade show success] and to close this up, be nimble, continue to look for ways to leverage the current events seen and and and obviously we’re going to fairly quickly have our eye to 2022, which we probably already have a little bit because they’re already events being planned. We need to be cognizant of that. But make sure that

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