Exhibitor Tips

Exhibitor Tips, Uncategorized

5 Common Challenges to Identifying Your Best Trade Show Selection Process

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Determining the best trade show selection process for your B2B company takes time and resources. At MEET, we often witness companies making a good effort to survey the market of available shows, however, when it comes time to make a selection, they fail to identify a process that is reliable, repeatable, and has future value in guiding their ongoing event selection decisions. The best trade show selection process is one that maximizes ROI. To use our favorite fishing analogy, it places you in the right body of water, at the right depth, with the precisely the right bait to catch the exact fish you set out to catch. And because you have employed a strategy, you’ll catch more than one today and several more the next time you go out fishing. At MEET, our goal is to help companies eliminate the guesswork in achieving their best trade show selection process. We help growth companies and pavilion hosts effectively exhibit at trade shows, a process which starts with determining which shows will deliver the best ROI. Why exhibit at trade shows? Companies that exhibit at trade shows typically do so for the following four reasons: Identify new prospects Engage with existing prospects Market knowledge and competitive intelligence Hypothesis testing First and foremost, companies attend trade shows to identify new prospects—ideal customers who match their buyer persona. (Check out these posts for more on defining a prospect and buyer personas.) Trade shows are also excellent opportunities to efficiently connect with and nurture relationships with those already in your sales funnel, moving them closer toward closing a deal or elimination. Trade shows also put you in an ideal space to assess the market, evaluate your competitive advantage, and test your value proposition with potential customers. Particularly for early-stage companies, the ability to engage in rapid-fire testing of different offers will deliver valuable insight into the needs and desires of your target market. In fact, doing this right will evolve your customer communication and engagement that would not otherwise be possible. 5 Common Challenges Even for companies with a strong commitment to exhibiting at trade shows, determining the best trade show selection process may be challenging. Here are the five challenges we see most often. FOMO Companies tend to stick to the shows they have done in the past for fear of missing out (FOMO). We notice many companies getting stuck in a pattern with particular shows even though they may not deliver the best ROI. Avoiding the herd mentality is not easy. 2. Failure to Update Many companies fail to refresh their view of available events in the marketplace. Events may not necessarily be repeated each cycle; likewise new events enter the market all the time. It is important to know which events are emerging as some may offer special features to attract your ideal prospect. A full review and good evaluation metric is key. 3. Lack of Focus Whether it’s due to a fear of missing out or poorly defined buyer personas, some companies tend to apply an overly broad focus to their event selection process, which in turn delivers mixed results and wasted resources. 4. Persona Creep Companies work hard to map their buyer personas (semi-fictional representations of their ideal customers). However, despite their best intentions, when it comes time to apply these personas to particular events, we notice that the persona tends to broaden. We call this persona creep. It takes discipline to honor those personas even if it means fewer prospects. 5. Go Big vs. Specific Many companies fall prey to a misguided attraction to large events where they will meet high volumes of potential prospects. The challenge is that many large events tend to be more general. That means a lower ratio of prospects to attendees when compared to specific, smaller events that attract higher numbers of ideal prospects. It’s important to analyze the ratio # of prospects/$ spent, plus take into account the dilution factor—your prospect may never even find your well-curated offer on a very crowded floor. Big is not always bad, but you have to assess this ratio when making an evaluation of the opportunity. Identifying your best trade show selection process requires time and resources. Choosing events that truly deliver ROI make it worth every penny. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Pavilions, Return on Investment, Uncategorized

Selling at Trade Shows as Part of a Larger Plan

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When done well, selling at trade show can easily be your best opportunity to get face to face with your ideal and potential customers. Selling at Trade a Show is not an activity to take lightly. It is a marketing and sales opportunity that requires extensive planning and preparation. When done well, selling at trade shows can easily be your best opportunity to get face to face with your ideal customers. Maybe hundreds of them. In our recent post: Personalizing Your Trade Show Business Strategy, we talked about buyer personas and how to assemble them using customer interviews. The purpose of developing a buyer persona, or semi-fictional representation of your ideal customer, is to drill down on the precise goals and challenges of the individuals in your target market. While target customers will inevitably shift over time as both your company matures and the market changes, maintaining a well-informed trade show business strategy requires that you hone in on precisely who it is that you are aiming to meet prior to each and every event you participate in. In this post, we’d like to focus on how to apply your hard work in developing buyer personas to annual and individual event plans. Using Buyer Personas to Guide Your Annual Trade Show and Event Plan Rather than employing a “Lazy Susan” approach to selling at trade show, i.e. taking advantage of whichever opportunity is offered in front of you, we recommend devising a data-driven annual plan. Referencing your buyer personas should inform you of which type of events your prospects are most likely to attend, and whether they are focused locally, regionally, nationally or internationally. Data from your buyer persona should also inform your participation strategy based on how your ideal customer typically engages with fellow participants. Do they generally spend time listening to speakers and opinion leaders or do they spend most of their time on the floor with exhibitors and sponsors? Finally, buyer persona data may inform your decision of whether to join industry groups or associations. Particularly for young companies in growth mode, participation in local or regional associations can help to develop strong customer density within a region, industry, or customer type that will help your company grow faster and more efficiently. Using Buyer Personas to Guide Your Individual Trade Show Plan Selling at trade shows that you’ve hand selected based on buyer persona data offers an array of opportunities for customization. You may use buyer personas to determine how you will participate in the event—as a speaker, exhibitor, or sponsor, as well as where is the optimal place for your booth on the show floor. Buyer personas are also critical to informing your offer strategy. Your booth offer must speak directly to the prospects you are aiming to attract. For example, at an event of 10,000 people, your buyer persona data may project that 200 prospects will be in attendance. Your goal in designing your offer should be for 9,800 people to walk by without stopping. Only your prospects should be attracted with the right offer. Design your offer to speak directly to your ideal customers and only your ideal customers. The more shiny objects, be they candy, pens or iPad offers, that you have in your booth that attracts the general attendee, the less of your prospects will see you. The 200 that stop to engage with your team—they are high-quality prospects. Selling at trade shows requires exhibitors to make a number of decisions prior to hitting the floor. Using buyer personas to develop annual and individual event plans are an excellent way to ensure that each of these decisions will get you one step closer to your ideal customer. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Return on Investment, Uncategorized

The Role of Metrics in an Exhibition Success Strategy

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Maximize your trade show ROI metrics by evaluating some of the important metrics that will help you to set and track goals.</> Trade show events require a significant commitment of time and resources. Measuring and analyzing data after you’ve completed an event is therefore critical from both a ROI and knowledge building perspective. Using metrics will help you evolve your exhibition success strategy, create team accountability, optimize event selection and execution, and ensure that you continue to get more and more out of trade shows and events over time. What do event metrics look like? First, event metrics should be aligned with your growth goals. Additionally, if you are reporting to someone else, as may be the case between exhibitors and pavilion hosts, these metrics should be aligned with their goals as well. (See our recent post: Trade Show Strategy ROI for the Greater Good for more on the function of post-event reporting.) Sample metrics may include: Number of leads (the number of customers, partners, channels or distributors) Cost per lead Appointments generated per lead Proposals generated per lead Revenue generated per lead Sales cycles may be long. While twelve to eighteen months wouldn’t be unusual for a B2B sale, it could possibly take two to three years to recruit companies to your region. As a result, it may be difficult to employ revenue per lead for decision-making in the immediate aftermath of the event. Your exhibition success strategy should recognize that while earlier decisions, those you make immediately following the event, will be based on the number of leads, appointments, and proposals generated, over time as you start to build sales and conversion history, additional metrics will serve to better inform your decisions. The best way to collect event metrics is to engage your stakeholders—the various participants in the booth and pavilion—in a post-event survey. Question topics may include: Quality of contacts Booth traffic Set-up Location within the trade show or pavilion Your goal is to get a 360° view of the exhibitors and pavilion performance. Using Metrics to Build Knowledge From a knowledge building perspective, metrics are particularly useful for comparing production capacity across various events. As you begin to plan which events to participate in, you may use this data to approach event organizers, specifically those whose events you would like to attend but demonstrate below average results in your matrix. The beauty of a data-driven approach is that you can relay this information matter-of-factly. From there, you can engage organizers as partners to explore what can be done collectively to improve your metrics. Whether it’s moving your location or lowering the cost of entry, there are a number of ways that organizers can help to improve your results. And again, all of this is measurable. Using Metrics to Build Partnerships In the B2B world, we invest in many types of marketing to get in front of a target customer. The cool thing about trade shows and events is that they do just that—put you right in front of customers. The challenge however, is that your target customers are mixed amongst a sea of other customers that all look the same as they walk by. The right offer will lead them to jump out and identify themselves. Bringing in event hosts as partners will help to ensure that nothing stands between your offer and your target customers. If event hosts are not willing to jump on board with your exhibition success strategy, that should tell you something. In our experience, if you approach event organizers with good information, i.e. clear metrics that they can respond to, it is likely that they will work with you to help achieve your goals.  Event hosts have a great deal of flexibility as far as how they can enhance the experience of each exhibitor and pavilion host. The key is to leverage that. Seeking continuous improvement, negotiating concessions, adjusting strategy and being flexible as you go, these are the fundamental components of an exhibition success strategy. Measuring your results makes them possible. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Return on Investment, Uncategorized

Create Trade Show Strategy ROI for the Greater Good

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To know about how to plan a trade show, you should check once MEET ROI.</> It is the event planning company which helps you in generating best returns. As a pavilion host, your exhibitors are a reflection of you. The better they perform, the better your pavilion will perform overall. Not only because exhibitors are generating sales, but because their positive performance reflects well on your region, making it more attractive to businesses that are looking to open new offices, find new suppliers, or build new manufacturing facilities. In our webinar on Pavilion Pitfalls, we talk about trade show strategy ROI and how to ensure that client companies or exhibitors are both high performing and highly invested in the pavilion. At MEET, we recommend a co-investment and training strategy that not only raises the bar for exhibitor performance but offers capacity building resources that raise the tide for all boats. A common complaint we hear from pavilion hosts is that it’s hard to find enough enthusiastic exhibitors to fill all the booths. As the event approaches, hosts find they need to cut prices in order to fill slots or even give booths away for free just to fill them. One way to ensure that exhibitors are invested in the pavilion is to promote it as a cooperative marketing opportunity. Not only is the cost to participate in a pavilion booth significantly less than exhibitors would have to pay for an independent booth, the leverage and promotion capabilities represent unrivaled added value. Similar to the envelope you receive in the mail containing many different store coupons, cooperative marketing offers a less expensive, less risky trade show strategy ROI. Beyond how you promote the booth to exhibitors, pavilion hosts can use a number of co-investment strategies to help guarantee high performance. Here are three co-investment techniques to consider: Direct cash investment The more (and we want to emphasize that more is better) that exhibitors are willing to pay for a booth, the more value they are likely to derive from it. Assigning a high price to join the pavilion sends a message about the value of the event. Setting a low price has a similarly negative effect. 2. Minimum standards Setting a minimum standard for participation in the booth sends an important message about expectations and sets a performance threshold that exhibitors can use for goal setting. By joining a pavilion, exhibitors are representing themselves as well as the region or industry. As such, they need to perform at a much higher level. Their ability to meet some of these minimum standards in advance can help to enable their acceptance as a pavilion exhibitor. Meeting all minimum standards be used to determine future participation. 3. Post-event reporting Creating accountability through post-event reporting is fundamental to trade show strategy ROI. Ways to incentivize this may be through a money-back scheme whereby exhibitors who complete all required training, meet minimum standards and submit post-event reporting receive a rebate on their investment. There’s no one size fits all; figuring out what works best for your participants is key.  The MEET team spends a lot of time strategizing with its clients to customize the pavilion exhibitor system, optimizing the approach for specific audiences and goals. Finally, there’s capacity building through training.  Offering a comprehensive training that sets expectations for exhibiting teams will boost performance on an individual booth level and for your region as the pavilion puts out a more energized and synchronized vibe. Sample topics include pre-setting appointments, the role of the sales and booth teams, networking, and how to support peer exhibitors, in addition to basic ground rules such as dress codes and cell phone use. When pavilion hosts employ trade show strategy ROI that is focused on investing in and building the capacity of exhibitors, everyone wins.  That is a greater good. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Return on Investment, Workshops and Webinars

Preparing your Team for Trade Show Success, a Conversation with Deidre Diamond, Part 2

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We provide trade show success strategy with proper guidance and direction which include assessment, sponsership etc. to make your trade show success.Deidre closed her discussion with several points about the importance of making a human connection when reaching out to prospects from the booth to make a great trade show success strategy We’re happy to share Part 2 of our discussion with Deidre Diamond, founder and CEO of CyberSN and founder of Brainbabe. Our conversation with Deidre was live-streamed on July 26th as part of a new series we’re offering at MEET: Coffee and Conversation. Join us periodically as we chat live with experts and veterans in the trade show, event, and complementary industries to hear their wisdom on common challenges and simple solutions for success. You can check out Part 1 of our recap here, or feel free to catch the full interview with a fresh cup of coffee here. We left off in our conversation with Deidre during her discussion on the importance of offering a full orientation to both new and old staff to walk through each detail of the event, the strategy, the schedule and the communications, in addition to setting up a clear leadership structure. We followed by asking about the value of role-playing in staff preparation. Deidre stated that prior to any event, everyone—whether they are in marketing or sales, role-plays the pitch of the day, the vision and mission of the company until it rolls off their tongues. For salespeople, this tends to be easier as they are constantly speaking this messaging. For marketing staff, they may be more familiar with the written message and therefore need more practice. At the end of the day, it’s about attracting true prospects, in which case role-playing requires more than repeating a script. It requires a clear strategy. Everything begins with strategy. When asked how she incorporates leaders or more experienced event staff into the training process, Deidre shared that she looks for one person to be in charge of the entire event. She holds one person accountable but requires that person to tell her specifically how he or she will hold others accountable, in the process of building their leadership skills. Leaders are required to prepare a full schedule for the event including staffing for set-up and break down. She is also looking for how the team plans to use the event’s scheduled breaks to ensure that the booth is fully staffed when the attendees are out of sessions and most likely to visit the floor. Typically she looks for senior staff to work the booth during these break sessions, whereas otherwise, they are moving throughout the event, seeking out existing clients. It is based on this master schedule that she measures their results at the end of the day. We probed further into this idea of results measurement tied to individual and team performance, asking Deidre how she personally measures ROI for each event. Her first step prior to selecting an event is to ask the host for a list of the attendees—not the actual names, but the personas. For example, she looks for data such as the percentage of practitioners or percentage of CISOs (Chief Information Security Officers) that typically attend these events, the break down of who they anticipate will actually attend, and anticipated total number of participants. She collects this data months before the event but does not use it immediately. Rather, she revisits the data closer to the event, basing her decision about whether to attend on the current focus of sales and how well this focus aligns with the projected personas of who will be in attendance. Using this data, she assesses what percentage of the attendees represent the personas of their current clients as well as their current prospects. She the applies measurable outcomes to each of these personas, allowing for clear, informed goal setting against which to measure the success of her team, and the overall ROI. Deidre closed her discussion with several points about the importance of making a human connection when reaching out to prospects from the booth. Recognizing that feelings of discomfort and shyness arise both from those selling the product and from those buying it, the value of a warm, welcoming introduction cannot be underestimated. Failing to prepare your team to make these connections on the floor not only impacts their ability to meet goals, it sends a broader message to all the event attendees about the vitality of your company. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Return on Investment, Workshops and Webinars

Preparing your Team for Trade Show Success, a Conversation with Deidre Diamond: Part 1

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We provide trade show success plan with proper guidance and direction which include assessment, planning, sponsership etc. to make your trade show success. In late July, our team at MEET launched an exciting new series: Coffee and Conversation, periodic live-stream interviews with experts and veterans in the trade show, event, and staffing industries. Our goal with these conversations is to share the wisdom that comes from work on the ground and to identify common challenges and effective solutions. We debuted Coffee and Conversation by connecting with Deidre Diamond, founder and CEO of CyberSN and founder of Brainbabe. CyberSN, The Cybersecurity Network, is the nation’s largest cyber security staffing agency, offering job building and posting services, staffing and strategy consulting, as well as online resources. After many years of success in the tech staffing industry, Deidre started Brainbabe, a direct response to the use of scantily clad models or “booth babes” at technology trade shows. Deidre witnessed how this trend had not only fostered negative stereotypes about the role of women in tech but had created additional barriers for women seeking to build expertise in the tech industry. Brainbabe changes this dynamic by training and staffing female students to work cyber security events, addressing the cybersecurity talent shortage while simultaneously rebuking and redefining gender stereotypes in the industry. Deidre joined us to share her wisdom on this month’s topic: preparing your team for success at trade shows and in-person events. We started our discussion with a simple question: Why is it important to prepare your team for a trade show event? Why make this investment? Deidre’s immediate response was that events are expensive. Once you factor in the cost of reserving the booth, travel, hotels, and staffing—not to mention the costs associated with time lost in the office, the investment associated with event participation is high. Therefore you need to have a clear expectation of your ROI. Return on investment (ROI) is measured based on clearly communicated goals that are set prior to the event and shared with each team member. After considering the investment and ROI for each event, Deidre reflected on the importance of preparing your staff to maintain and uphold your brand. A team that presents a cohesive look and upbeat attitude in the booth directly transmits this positivity to prospects. The amount of preparation that one does with their team impacts their brand image significantly as staff feels more confident in their roles. Finally, it is important to prepare your team so that they have a clear understanding of how their performance will be measured, again based on your ROI assessment. Setting goals ahead of time will deliver a sense of accomplishment for your team members, improving their results. (We will share more on Deidre’s reflections on the importance of setting measurable outcomes in Part 2 of this Coffee and Conversation recap.) Next, we asked Deidre about some common challenges associated with an ill-prepared team. Deidre started off by focusing on a common pitfall in any trade show preparation: logistics. Teams must be prepared to deal with real challenges up to the very last minute, including making sure that supplies have been shipped and received on time, and that the event organizers are upfront about last minute changes. In light of the inevitable logistical challenges associated with large-scale events, having an ill-prepared team can turn a potential hiccup into a heart attack. Another challenge that Deidre highlighted relates to the type of experiences that inspired her to create Brainbabe. In the technology industry and trade show space, in particular, there still exists a good deal of bias around the role that women play on the event floor. Failing to prepare women for this bias (and in some instances blatant sexual harassment) that occurs in the booth is unfair and puts your female staff at a great disadvantage. The best way to prepare all staff is by offering a full orientation prior to the event. For first-time staffers and long-time folks alike, walking through each detail of the event, the strategy, the schedule and the communications, in addition to setting up a clear leadership structure are key steps to ensuring trade show success. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Return on Investment

Trade Show Strategy: Winning the Race Before it Begins

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Your event should alwasys leave an impact to the audience. MEET ROI are one of the experienced trade show strategy planner to help you with all your needs. The late Danish sailor Paul Elvstrøm is a member of a very elite group—he is one of six athletes ever to win four consecutive individual gold medals in Olympic history. This in addition to eight world championships has often left aspiring Olympians and sailing aficionados to ask: what made Elvstrøm so successful? Early in his career, Elvstrøm discovered that the key to winning races was not simply performing well on race day. The key was to develop a strategy. By discovering a technique to more efficiently use his body weight, innovating features of his sailing equipment, and training—relentlessly—Elvstrøm proved that 90% of winning the race took place before it even began. In other words, preparing for the race was more important than sailing it. At MEET, we believe the Elvstrøm ethos applies perfectly to trade shows. Forty plus years of event experience has taught us that 90% of the success that comes out of trade shows happens as a result of the work that is done before the event ever takes place. Defining success at a trade show To understand trade show success, let’s begin by considering why companies attend trade shows at all. Most marketing dollars are spent with the hopes of someday getting face-to-face with target prospects. When optimized, trade shows deliver the most efficient approach to this objective by providing the venue and the audience for these transactions. However, identifying quality prospects in volume can be difficult. In the absence of proper preparation, exhibitors are at risk of squandering valuable time and resources and ultimately coming home with a stack of business cards that have no significance for their business. Exhibitors should have one goal when attending a trade show: to identify and engage high-quality prospects. Achieving success requires strategy, and strategy requires preparation. Step 1: Developing your Trade Show Strategy Plan The first step to developing your trade show strategy plan is to understand your prospect. We’ve found that many companies expand the concept of a prospect in hopes of capturing more leads. In reality, quality prospects make up a very narrow segment of the market. Just as a wider net does not necessarily catch better fish, broadening the definition of a prospect does not necessarily deliver better leads. Prospects of today have three key qualities: a bona fide, self-realized need; the resources to satisfy that need; and a sense of urgency—they need a solution today! Without each these three qualities, a lead does not qualify as a prospect. Remember this in 3-words: Need Money Now Therefore, the first step to developing your trade show strategy plan should be to invest time in profiling your target prospect and aligning your strategies, materials and calls to action to this individual. Knowing your target prospects and possessing the right tools to reach them will not only maximize the value of each trade show experience, it will be the cornerstone of your annual trade show strategy. Why develop an annual trade show strategy? Annual trade show strategies create a steady stream of quality prospects throughout the year, eliminating the lulls and spikes that make growth challenging. There’s a careful balance between wanting to grow and over-investing in creating leads that you can’t follow up on. Thinking from an annual perspective will ensure a steady stream of high-quality prospects while maximizing your investment in each event. All this takes planning—time invested before you ever hit the trade show floor. For more information about what it takes to develop a trade show strategy and common challenges to achieving trade show success, check out our monthly webinar series. At MEET, we believe that trade show strategy planning is not for an elite group of exhibitors. When investing time and resources in a trade show, every company should take the necessary steps to maximize their results. Because why not go for gold. About MEET (meetroi.com) helps B2B growth companies and pavilion hosts effectively leverage at trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact: Bill Kenney at MEET today for a free trade show participation assessment bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Pavilions, Return on Investment, Workshops and Webinars

2018 MEET Webinar Schedule

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note: hyperlink takes you to the registration or recording January 24 TIRED OF WASTING TIME AND MONEY ON TRADE SHOWS? How to Accelerate Sales February 15 February 20 PAVILION PITFALLS: Move from Greek Tragedy to Business Recruiting HERO! EVERYONE IS NOT A PROSPECT: How to Focus & Win at Trade Shows March 26 FIND AND SELECT THE BEST TRADE SHOWS FOR PARTICIPATION AND EXHIBITING April 27 BOOTH BAIT: Are You Attracting Flies or Prospects? May 15 May 30 Scale Now: Entering the U.S. Market through Trade Shows and In-Person Events 5 Reasons Why Your Salespeople Should Never Be in Your Booth and What to Do About It June 26 Localizing Communication: Connect with and Enroll Trade Show Participants July 26 Preparing Your Team: Setting Everyone Up for Success at Trade Shows and In-Person Events August 22 Leveraging the Entire Trade Show: Uncovering and Exploiting All Components and Added Value September 19 Nail the Follow-Up: Close More Sales October 23 Walking the Trade Show Floor: How to Get Value When You Can’t Exhibit November 19 Making a Kick-Ass Exhibit: Everything You Need to Know About Developing a Great Booth December 18 Benchmarks, Goals, Metrics, and ROI: Everything You Need to Know About Measuring Trade Show Results MEET helps growth companies effectively exhibit at trade shows. Contact Bill Kenney for a complimentary consultation at bill@meetroi.com or +1 (860) 573-4821.

Exhibitor Tips, Return on Investment, Uncategorized, Workshops and Webinars

Webinar: Tired of Wasting Time and Money on Trade Shows?

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Tired of Wasting Time and Money on Trade Shows? 8 Keys to Improving Your Exhibiting ROI Wednesday, January 24, 2018 Noon – 1:00 PM EST (U.S. East Coast Time) REGISTER Are you frustrated by poor trade show performance? If so, you won’t want to miss this webinar where we’ll reveal the 8 keys to improving the return on your trade show investment. Everyday business and sales executives complain about their poor ROI from trade shows. Utilized well, trade shows are one of the most efficient ways to fill the sales pipeline with quality prospects. Unlike many forms of marketing that are “passive,” success in trade shows requires “active” engagement and participation. Join us for this webinar where we’ll discuss high-impact trade show strategies such as: Show and mode selection The attraction of volumes of quality prospects Effective team utilization Follow-up and conversion Most important though, we want to answer your questions so please make sure that you come with a few. MEET helps growth companies effectively exhibit at trade shows. Contact Bill Kenney for a complimentary consultation at bill@meetroi.com or +1 (860) 573-4821.

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