AI is transforming how we create content. But with speed comes risk. In this Belly2Belly conversation, Bill Kenney sat down with Yana Lapitskaya from YAi Digital to explore how companies can protect their credibility while still embracing AI at scale.
The Problem: AI Makes Mistakes
Yana shared a striking statistic. In 2024 alone, AI hallucinations caused 67 billion dollars in losses. These errors create real harm across industries, especially in regulated spaces like healthcare and finance.
Companies are producing more content than ever before. AI accelerates ideation and drafting, but teams are now spending huge amounts of time correcting information, verifying sources, and editing text. The efficiency AI promised is often lost in cleanup.
Risk Comes in Three Forms
Untrustworthy AI content exposes companies to three major risks.
Misinformation risk
AI can fabricate facts and sources. Today, incorrect citations occur at an alarming 60 percent rate.
Legal risk
Even the strongest large language models hallucinate 69 to 88 percent of the time when asked legal questions. In real cases, lawyers have cited presidents who never existed.
Financial risk
In regulated industries, incorrect content can trigger fines, penalties, or worse.
Across sectors, credibility and reputation are also at stake, making accuracy essential.
Content Lift: A New Safety Layer
Yana explained that YAi is building the trust layer for AI content. Their solution, Content Lift, automatically fact-checks and removes hallucinations from text.
It evaluates clarity, tone, references, and accuracy, then suggests precise corrections. It does more than identify what is wrong. It helps writers fix it. According to Yana, Content Lift is the only business-focused platform offering automated fact-checking at scale.
The Volume Challenge
Content volume is exploding.
Blogs. Articles. Product pages. Educational content. Internal documentation.
For small teams publishing just a few articles each month, manual checks may be manageable. Larger companies, or those producing dozens or hundreds of content pieces, require automated solutions to maintain quality and compliance.
Accuracy Across Borders
AI makes translating content into multiple languages fast and affordable. But errors scale just as quickly. When mistakes appear in 10 or 12 languages, companies may not even recognize the problem until customers point it out.
Yana’s advice is simple. Make sure your original content is fully accurate first. That becomes your single source of truth. Then localize.
She reminded us that multilingual reach matters, even for companies targeting English-speaking markets. Opportunities can come from anywhere.
Key Takeaway
AI is an incredible accelerator. But without fact-checking and reliable sourcing, it can damage credibility and create real financial risk. Companies that embrace tools like Content Lift can keep their efficiency gains while protecting their brands.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.