Blog - Page 17 of 22 -

The Case for Calculating Trade Show ROI

Mollie Ring / January 9, 2019

For anyone who’s tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of

Mollie Ring / January 6, 2019

Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional

Mollie Ring / December 31, 2018

The goal of your trade show strategy plan is to produce more sales. But that doesn’t mean that your focus

Mollie Ring / December 29, 2018

An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition

Mollie Ring / December 24, 2018

An effective trade show strategy plan should do more to help prospects find you than you find prospects. Sound strange?

Mollie Ring / December 14, 2018

With 50+ years of trade show and in-person event experience, we know salespeople play a critical role in your trade

Mollie Ring / December 12, 2018

Every trade show strategy plan starts with a careful calculation of ROI. A variety of cost considerations go into this

Mollie Ring / December 5, 2018

We’re thrilled to share Part 2 of our discussion with Joe Bottone, President of CDS Displays on the topic: Making

Mollie Ring / December 3, 2018

In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and

Mollie Ring / November 28, 2018

At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be