| January 24 | Issues and Opportunities When Entering and Endeavoring to Scale in the U.S. Market with Blair Parks, U.S. and Canada Business Manager, Mayor’s International Business Programme at London & Partners |
| February 25 | The Top 5 Mistakes that Exhibitors Make at Trade Shows and What to do About It! |
| March 14 | Reviewing “Question the Question”, Octopus Ventures treatise on the Keys to U.S. Market Entry with Priscila Bala, Head of Octopus’s New York Office |
| April 9 | A/B Testing to Validate Your Trade Show and In-Person Event Strategy |
| May 7
May 14 |
Setting the Table: Creating Your SelectUSA Success Plan |
| June 20
June 25 |
SCALE NOW: Entering the U.S. Market through Trade Shows and In-Person Events
What You Don’t Know Can Kill Your Business: Nailing Market Research for U.S. Market Entry |
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| December |
