SelectUSA Investment Summit is just around the corner, and for international companies considering expansion into the U.S., it’s an invaluable opportunity to take the leap. We recently had the chance to sit down with Bob Fucci, founder of GrowthXceleration on the Belly2Belly podcast, to talk about making the most of this premier event.
GrowthXceleration specializes in helping international technology, software, and business services companies successfully expand into the U.S. Since 2014, they’ve assisted companies with everything from securing new clients and partners to navigating legal, financial, and logistical challenges. Bob emphasizes their mission to make expansion as cost-effective and efficient as possible. “It can be really expensive and take longer than expected to expand into the U.S.,” Bob explains. “We focus on accelerating that process to help companies establish a foothold faster and more effectively.”
Why SelectUSA Stands Out
When asked about SelectUSA’s value for international companies, Bob didn’t hold back. “It’s a highly concentrated event,” he says. “Unlike massive shows like CES, SelectUSA provides targeted resources, meaningful networking opportunities, and focused conversations. It’s the perfect environment for answering key questions and building connections.”
Beyond gaining insights into the U.S. market, attendees can connect with service providers, potential partners, and industry peers. SelectUSA also offers a unique chance to explore the nuances of different U.S. regions—a critical factor in crafting an effective market entry strategy.
Getting the Most Out of SelectUSA
Preparation is key to maximizing your time at SelectUSA. Bob shares his top tips:
- Prioritize Your Objectives: “Whether it’s raising capital, finding partners, or building brand awareness, know your goals before you arrive.”
- Research and Network Early: Start connecting with attendees and potential partners on LinkedIn ahead of time. Pre-planning ensures you have meaningful conversations on-site.
- Make the Room Smaller: With thousands of attendees, it’s essential to identify the top 10-100 people most relevant to your goals. “When you narrow your focus, you can be much more productive,” Bob notes.
- Leverage Pre-Event Education: Take advantage of educational resources to align your strategies with the opportunities at the event.
Bob also highlights the importance of treating SelectUSA as more than a one-time event. “Consistency is key,” he says. “Participating regularly helps build relationships and deepen your understanding of the U.S. market.”
Turning Preparation into Success
Bob’s advice underscores the value of doing the groundwork before the event. He shares an example of hosting pre-arranged meetings and dinners at a previous event, where connections extended beyond immediate business needs. “When you prepare and create networking opportunities, the benefits multiply,” he says.
For companies ready to expand into the U.S., SelectUSA offers unparalleled opportunities to connect, learn, and grow. And with expert guidance from professionals like Bob Fucci, the journey can be smoother and more rewarding.
Connect with Bob Fucci
If you have questions or want to make connections before SelectUSA, don’t hesitate to reach out to Bob Fucci. His expertise could be the key to unlocking your U.S. market potential. You can find his contact information in the description below. Let’s make this year’s SelectUSA the most impactful yet!
Additional Resources
For more on this topic, we suggest reading Making the Room Small: A Strategic Approach to B2B Trade Shows and Events.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.
