soft land and scale

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms

The prospect of drowning in a sea of U.S. regulation is scary, particularly if you’re not an experienced swimmer. Yet

Perhaps the hardest waters to navigate in a U.S market entry expedition are developing sales channels. With tight timelines and

  In weighing the risks and rewards of U.S. market-entry, the golden rule of financial investing holds true: “never invest

U.S. market entry is a rite of passage for many international scaling firms—particularly those in advanced technology. An outcome of

Gatekeepers are hired to protect C-suite executives. While not the Queen of England, the myriad of responsibilities juggled by C-suites

Setting appointments with CEOs, COOs, CFOs, CIOs, CTOs, CISOs, CMO’s and other organizational leaders are the lifeblood of B2B sales.

High-quality conversations at trade shows and in-person events are like buried treasure. It’s rare that you stumble upon them. It

At MEET, we focus on helping B2B growth companies soft-land and scale in the U.S. through trade shows and in-person