MEET helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections
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Pillar Section 1: We are MEET

We are MEET

MEET (My Expo and Event Team) helps international B2B growth companies gain traction and scale in the U.S. through trade shows and in-person events. Our processes help clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward.

MEET’s 3-point system significantly improves trade show ROI and establishes a methodology for benchmarking and continuous improvement

Alignment – Adapt

Each client has a unique set of goals and assets. We construct a trade show strategy that best leverages the current environment and builds success.

Advocacy – Promote

Whether we are engaging and enrolling prospects at an event, securing a speaking engagement, or negotiating with a vendor, we operate 100% as you.

Assurance – Measure

Success will come from benchmarking and continuous improvement. Our Sponsorship, Exhibitor, Trade Show Strategy and Speaker ROI Dashboards allow us to both meter progress and improve decisions and implementation.

Trade Show ROILeveraging 75+ years of event participation and management experience and a vast network, MEET connects clients to the best opportunities for success by developing systems that improve results and lower costs.

Why Focus on Trade Shows?

Most marketing dollars are spent with the hopes of someday getting face-to-face with target prospects. Prospects are defined as those with a NEED, the RESOURCES to fulfill that need, and URGENCY for a solution. Think NEED, MONEY, NOW! True prospects are, in essence, your ideal customers.

When optimized, trade shows deliver the most efficient approach to getting face-to-face with target prospects by providing the venue and the audience for these transactions. They also provide a number of other unique opportunities to improve your position in the market and connect with key stakeholders.

At MEET, we believe exhibitors should have four goals when attending a trade show:

  1. Identify new prospects
  2. Engage with existing prospects and customers
  3. Assess the market; evaluate competitive landscape
  4. Test value propositions and offers with potential customers

Achieving these four goals requires strategy, and strategy requires preparation. Herein lies the value of the trade show strategy plan.

The Value of a Trade Show Strategy Plan

At MEET, we are strong believers in preparation. We call it “winning the race before it begins.” It means that 90% of the success that comes out of trade shows happens as a result of the work that is done before the event ever takes place. That work begins and ends with the trade show strategy plan.

Trade Show ROITrade show strategy plans empower CEOs to make their best marketing investment decisions. Putting together a comprehensive trade show strategy plan requires buyer persona identification; event selection; customized and accountable staffing, sales and marketing techniques; effective follow-up, and metrics for calculating ROI.

MEET is thrilled to share the nuts and bolts of putting together a trade show strategy plan because it is the essence of what we do everyday with our clients.

MEET specializes in working with international B2B growth companies looking to enter the U.S. market. From a strategy perspective, we’ve found that the best way to accomplish this is by thinking not only about how to maximize each trade show and in-person event, but how each event fits into a larger annual trade show strategy plan and how the annual trade show strategy plan compliments and fits into the organizational marketing plan.

The best annual trade show strategy plans create a steady stream of quality prospects throughout the year, eliminating the lulls and spikes that make growth challenging. There’s a careful balance between wanting to grow and over-investing in generating leads. Thinking from an annual perspective ensures a steady stream of high-quality prospects while maximizing your investment in each event.

Based on 75+ years of exposure to the most common challenges faced by exhibitors, MEET understands how to address these challenges and ensure that each event is the best use of your time and resources. In our blog series, we explore each of these challenges and dive deeper into how to avoid common pitfalls.

Click here to download the full report: How to Maximize ROI with a Trade Show Strategy Plan 


MEET ( helps international B2B growth companies soft land and scale in the U.S. through trade shows and in-person events. MEET’s processes help its clients ramp-up sales quickly and maintain a steady stream of high-quality prospects going forward.  Contact Bill Kenney for a free, no-obligation consultation or +1 (860) 573-4821.