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In our more than 12 years of helping international companies scale in the U.S., we have seen the many challenges that these companies experience when they try to productively participate in U.S. trade shows & events.
The U.S. market is large and highly competitive. The trade show and event landscape is abundant and complex. And U.S. buyers have specific needs and expectations. All of this makes leveraging U.S. trade shows and events particularly challenging.
The top critical fail points that we see in companies trying to expand in the U.S. include
- They select the wrong trade shows and events to participate in
- They negotiate on emotion and anecdotal information rather than fact
- Their teams are not well prepared, directed, or empowered to leverage the opportunity
- They do not have a reliable method to measure and continually improve results
To solve this we developed The MEET Intelligent Trade Show & Event System (video). This system is built on a series of analytic tools.
- TRADE SHOW EVALUATOR (video) helps you choose the best and most efficient trade shows and events for you to participate in based on your target buyer persona and expansion stage.
- TRADE SHOW NEGOTIATOR (video) reveals the best path to negotiate with each trade show organizer. You will be able to quantitatively value each trade show and help the organizer become an ally in your success.
- TRADE SHOW COOKBOOK (video) helps you identify the specific value drivers for each trade show and event to properly prepare, direct, and activate your team to engage and enroll targets effectively. Each individual will have specific performance goals pre-, during, and post-event.
- TRADE SHOW ROI CALCULATOR (video) helps you not only measure the result of each trade show and event against specific value drivers but also gives you a basis for accurate hypothesis testing, rate and option negotiation, and continuous performance improvement
If this sounds interesting to you, please tune in. We’re going to have a few more sessions that go into the details of each tool. We’re excited about the evolution of these tools and think that they will have a great impact on your business.
We certainly would appreciate any thoughts, questions, or feedback that you have. We’ll see you all again very soon.
About
MEET helps international B2B & B2G companies gain traction and scale in the U.S. through trade shows, events, and strategic connections. Contact Bill Kenney for a no-obligation conversation: bill@meetroi.com or +1 (860) 573-4821.
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