soft land and scale

  As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments.

At MEET, we talk a lot about the critical link between clearly defined buyer personas and marketing ROI. But for

At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of

  As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration

  Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay

  The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms