Maximize Booth Display ROI with an Agile Trade Show Strategy Plan
December 29, 2018An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition…
Trade Show Strategy Plan 101: Set Up Your Sales Team Up for Success
December 14, 2018With 50+ years of trade show and in-person event experience, we know salespeople play a critical role in your trade…
3 Steps to Preparing an Effective Trade Show Display: A Conversation with Joe Bottone Part 2
December 5, 2018We’re thrilled to share Part 2 of our discussion with Joe Bottone, President of CDS Displays on the topic: Making…
4 Common Challenges to Effective Trade Show Displays: A Conversation with Joe Bottone of CDS Part 1
December 3, 2018In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
A Trade Show Strategy Plan for Outside the Booth
November 21, 2018When devising a trade show strategy plan, there’s good reason to focus on your booth. After all, it’s your marketing…
Differentiate your Trade Show Strategy Plan through Follow-up
November 4, 2018When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…
6 Common Challenges to Developing a U.S. Trade Show Strategy Plan
October 25, 2018Developing a trade show strategy plan for any company is complicated. For those looking to enter the U.S. market, it’s…
The Risks and Rewards of USA Exhibition Planning
October 22, 2018For many foreign B2B growth companies, USA exhibition planning is a daunting task. Much like that first jump into a…
Using A/B Testing to Inform Your Trade Show Strategy Plan
October 17, 2018Most web-based marketing strategies these days rely on some degree of A/B testing. A trade show strategy plan should be…
Nail the Follow-up: Close More Sales, A Conversation with Scott MacGregor – Part 1
October 1, 2018In late July, our team at MEET launched an exciting new series: Coffee and Conversation, periodic live-stream interviews with experts…