Walking the Trade Show Floor, How to Get Value When You Can’t Exhibit Part 1
November 8, 2018In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Differentiate your Trade Show Strategy Plan through Follow-up
November 4, 2018When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…
The power of a well-aligned trade show strategy plan
November 1, 2018In our recent post, we talked about the importance of goal setting and testing when preparing a trade show strategy…
Goal Setting Your U.S. Trade Show Strategy Plan
October 30, 2018When we think of a trade show strategy plan, the words of Zig Ziglar often come to mind: “a goal…
6 Common Challenges to Developing a U.S. Trade Show Strategy Plan
October 25, 2018Developing a trade show strategy plan for any company is complicated. For those looking to enter the U.S. market, it’s…
The Risks and Rewards of USA Exhibition Planning
October 22, 2018For many foreign B2B growth companies, USA exhibition planning is a daunting task. Much like that first jump into a…
Using A/B Testing to Inform Your Trade Show Strategy Plan
October 17, 2018Most web-based marketing strategies these days rely on some degree of A/B testing. A trade show strategy plan should be…
Your Trade Show Business Strategy Starts with a Need
October 16, 2018How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As…
Trade Show Success Strategies that Deliver ROI
October 12, 2018At MEET, our focus is helping B2B growth companies develop and execute the most effective trade show success strategies to…
Be Your Own Trade Show Consultant
October 8, 2018There are many reasons for hiring a trade show consultant, from help with goal setting to powering your execution. The…