Vlog

Greg Kozera, gkozera@shalecrescentusa.com
Shale Crescent USA
https://shalecrescentusa.com/
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Mark Sullivan, Executive Director, Mark.f.sullivan@mass.gov
https://www.mass.gov/orgs/massachusetts-office-of-international-trade-and-investment
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Philip Auerbach from Auerbach International, philip@auerbach-intl.com
Website: https://auerbach-intl.com/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Darlene Bryant, GlobalSF, dchiubryant@globalsf.biz
https://www.globalsf.biz/
Spinoff event, SelectSF, https://www.globalsf.biz/select-usa-sf-spinoff
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Stephen Cheung, stephen.cheung@laedc.org
Select LA Investment Summit, https://www.selectla.org/
Los Angeles County Economic Development Corporation, https://laedc.org/
World Trade Center Los Angeles, https://wtcla.org/
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Ryan Combs, rcombs@researchtriangle.org
Research Triangle Regional Partnership, https://www.researchtriangle.org/
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Jessica Reynolds, jessica.reynolds@maryland.gov
Senior Director, Office of International Investment and Trade,
Maryland Department of Commerce, https://open.maryland.gov/why-maryland/global-assets/
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Emily Desai, Deputy Director, International Affairs and Trade, emily.desai@gobiz.ca.gov
Maria Onorato, Foreign Direct Investment Program Manager, maria.onorato@gobiz.ca.gov
https://business.ca.gov/advantages/international-trade-and-investment/
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SelectUSA Summit, June 26-29, 2022, https://www.selectusasummit.us/
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Bill Kenney, bill@meetroi.com
MEET, http://meetroi.com/

Feel free to reach out to Bill Kenney with any questions
bill@meetroi.com
+1 (860) 573-4821
http://meetroi.com/

Benchmarks, Goals, Metrics, and ROI

Everything You Need to Know About Measuring Trade Show Results

Imagine a head of marketing reporting to the CEO, “we know that 50% of our marketing dollars are wasted, we just don’t know which 50%.” Developing a simple and repeatable way to measure trade show and in-person event results are essential to understanding your return on investment (ROI), creating accountability, and making informed decisions.

Wouldn’t it be nice to know definitively how your events are performing? Which events are the top performers? What strategies and tactics are working the best? How many new contacts do you need to create at each event to make the event pay off?

Join us for this fabulous workshop and we’ll help you create measured ROI improvement and accountability in your organization's event participation.

Topics will include:

-Setting the table
-Target outcomes
-Common mistakes
-Best practices and additional tips

Your questions

Our webinars and services are geared toward helping B2B growth companies gain fast traction in new markets and develop reliable streams of high-quality prospects.

Planning for Trade Show Success in 2020

You might be tired of wasting money on trade shows but what are you doing about it? Whether you are entering a new market or looking to dramatically improve your trade show and in-person event results, having the right strategic plan is imperative. Utilized well, trade shows are one of the most efficient ways to fill the sales pipeline with high-quality prospects.

You won’t want to miss this webinar where we’ll reveal the keys to developing an annual trade show strategy that will help you fully leverage your trade show investment. In addition, we’ll show you how to develop a trade show plan that guides you to optimize all of your modes of marketing.

Join us for this webinar a come away with a framework to build a kick-ass 2020 trade show and in-person event plan. Our agenda will include:

Getting started

Developing your options

Show and mode selection

Finalizing your plan

Wednesday, December 4, 2019

11:00 AM - Noon EST (Eastern USA time)

Location: Live webinar

FREE

Most important though, we want to answer your questions so please make sure that you come with a few.

Capitalize on the India Growth Story for Market Entry
A conversation with Nilesh Gopali, Founder and CEO, AAVOR.

Not considering expanding a business to India means ignoring one of the most promising (if not the most!) new markets of the decade to come. India's economy is one of the fastest expanding in the world, with a rapidly expanding consumer class. It is a gold mine of business opportunities, in a very wide range of sectors.

Economy forecasts paint India as the fifth largest consumer market in 2025. Nowadays the Indian middle class counts 300 million people, comparable in size to the entire European Union's market. If the economy will follow the trends pre-crisis, the numbers are going to increase.

Entering any market comes with its challenges and nuances. India's market-entry is no different. Join us for an exciting and informative conversation with India market-entry guru Nilesh Gopali of AAVOR where we'll talk about the opportunities and challenges of entering the India market. We’ll reveal the best practices for India market-entry.



Tuesday, November 12, 2019
11 AM ET - Noon (Eastern USA time)
Location: Live webinar
FREE

Taming the Marketing Funnel and How to Integrate Your Marketing
Developing and deploying an effective marketing strategy depends upon not only an understanding of each marketing mode but also how to integrate them. Similar to conducting an orchestra it is the use and pairing of the right instruments at the right time that makes the best music for specific audiences. An agile approach to strategy, practice, and iteration will help you optimize the outcome and create a steady stream of opportunity.

Whether you are entering a new market or looking to level up your marketing return, understanding the marketing funnel is essential. Developing the optimal integrated approach to your marketing will not only help you convert more prospects to customers but will also cost you less money and time.

Join us for this webinar where we’ll discuss how to leverage your marketing investment through integration and address topics such as:

Getting started

The marketing funnel

A case study

How to integrate your marketing


Tuesday, October 8, 2019
Noon - 1 PM EDT (Eastern USA time)
Location: Live webinar
FREE

Most important though, we want to answer your questions so please make sure that you come with a few.

Navigating the Challenges of the American Market: The Impact of a Vast Geographic Territory

A conversation with Lance Scott, Founder and CEO, Alliance Technologies.

Globalization and the rapid pace of technological advancement have created extraordinary opportunities for entrepreneurs and advanced manufacturing businesses of all sizes. These opportunities have fueled manufacturing competitiveness that is fiercer than ever and created new challenges for international advanced technology manufacturers vying for economic prosperity. To create sustainable and profitable long-term growth, these companies must transform their organizations to address the clear trends toward automation, advanced manufacturing, and digital marketing to capitalize on these new opportunities and to navigate the challenges of the Americas marketplace.

Join us for an exciting and informative conversation with American manufacturing market-entry guru Lance Scott of Alliance Technologies where we'll talk about the challenges of entering the U.S. market and how to overcome them. We’ll reveal the best practices for U.S. market-entry.


Dates: Thursday, September 12, 2019, 11 AM-Noon EDT (U.S. Eastern Time)

Do you ever struggle to find the right words to start a business conversation at events? Are you able to read body language and non-verbal cues? Would you like to understand personality styles so you can relate to people better? What if you could come out of each event with great connections and tangible results?

Whether you’re in the trade show booth, walking the floor, or participating in the networking functions, understanding how to set your agenda, how to communicate, how to activate your team, and all of the do’s and don’ts of event participation are critical for your success.

Join us for an exciting conversation with sales and trade show ninja, Sue Powers from MEET where we’ll uncover the best practices of maximizing connections made and return-on-time through event participation.

Dates: Tuesday, July 23, 2019, Noon - 1:00 PM

What You Don't Know Can Kill Your Business: Nailing Market Research for U.S. Market Entry

A conversation with Michael Vigeant, CEO, Greatblue Research.

Entering any new market comes with a variety of opportunities and challenges for growth companies. The U.S. market can be exceptionally attractive and overwhelming all at the same time. The number of marketing opportunities and channels in the U.S. is far more than any other country.

All too often, companies entering the U.S. waste all of their precious time and capital on low yield options. These companies do not generate the necessary traction and ultimately make an unceremonious market exit. To gain fast traction and reliable growth in the U.S., entering companies need exceptional credible data, strategy, and execution.

READY, FIRE, AIM...Doh!!! You'd never get in your car without a clear understanding of where you're going, what path you'll take, and what risks or hazards will potentially impede your progress. So then, why do you enter new markets without a clear sense of the landscape?

Join us for an exciting conversation with market research guru, Michael Vigeant from GreatBlue Research about the best practices of market entry data assimilation and analysis.

Dates: Tuesday, June 25, 2019, Noon - 1:00 PM