Maximize Booth Display ROI with an Agile Trade Show Strategy Plan
December 29, 2018An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition…
Designing a Trade Show Strategy Plan to Help Prospects Find You
December 24, 2018An effective trade show strategy plan should do more to help prospects find you than you find prospects. Sound strange?…
Trade Show Strategy Plan 101: Set Up Your Sales Team Up for Success
December 14, 2018With 50+ years of trade show and in-person event experience, we know salespeople play a critical role in your trade…
Factoring in Display Costs to your Trade Show Strategy Plan
December 12, 2018Every trade show strategy plan starts with a careful calculation of ROI. A variety of cost considerations go into this…
3 Steps to Preparing an Effective Trade Show Display: A Conversation with Joe Bottone Part 2
December 5, 2018We’re thrilled to share Part 2 of our discussion with Joe Bottone, President of CDS Displays on the topic: Making…
4 Common Challenges to Effective Trade Show Displays: A Conversation with Joe Bottone of CDS Part 1
December 3, 2018In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Activating your Trade Show Strategy Plan for Effective Follow-up
November 28, 2018At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be…
A Trade Show Strategy Plan for Outside the Booth
November 21, 2018When devising a trade show strategy plan, there’s good reason to focus on your booth. After all, it’s your marketing…
Inform your Trade Show Strategy Plan with Competitive Intelligence
November 19, 2018We’re thrilled to share first-hand tips on how to inform your trade show strategy plan with competitive intelligence from our…
Kelly Kenney on Keeping Open and Staying Focused on the Trade Show Floor
November 13, 2018We’re thrilled to share Part 2 of our discussion with Kelly Kenney, Strategic Partnership and Trade Show Ninja at MEET….