The 3 Truths of Gaining U.S. Sales Traction
December 13, 2023Have you ever gleaned lessons that you’d rather not relearn? These invaluable insights often come at the expense of trials…
MEET’s Intelligent Trade Show & Event System
October 4, 2023In our more than 12 years of helping international companies scale in the U.S., we have seen the many challenges…
Common Pitfalls When Endeavoring to Scale in the U.S. Market
March 8, 2019Back in January, we explored issues and opportunities companies face when endeavoring to scale in the U.S. market through an…
Issues and Opportunities When Endeavoring to Scale in the U.S. Market: Part 1
March 7, 2019For foreign companies looking to enter and scale in the U.S. market, knowing when your company is ready and what…
Using Data to Improve Relationships and your Trade Show Strategy Plan
January 28, 2019The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick authors Chip and Dan Heath:…
Quantify your Trade Show Strategy Plan with an Event Cookbook
January 23, 2019MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…
Measuring Milestones in your Trade Show Strategy
January 15, 2019In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show…
The Case for Calculating Trade Show ROI
January 9, 2019For anyone who’s tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of…
Localizing Communication to Maximize ROI
January 6, 2019Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional…
Your Trade Show Strategy Plan Should Focus on Four People
December 31, 2018The goal of your trade show strategy plan is to produce more sales. But that doesn’t mean that your focus…