Trade Show Strategy Plan 101: Set Up Your Sales Team Up for Success
December 14, 2018With 50+ years of trade show and in-person event experience, we know salespeople play a critical role in your trade…
Factoring in Display Costs to your Trade Show Strategy Plan
December 12, 2018Every trade show strategy plan starts with a careful calculation of ROI. A variety of cost considerations go into this…
3 Steps to Preparing an Effective Trade Show Display: A Conversation with Joe Bottone Part 2
December 5, 2018We’re thrilled to share Part 2 of our discussion with Joe Bottone, President of CDS Displays on the topic: Making…
4 Common Challenges to Effective Trade Show Displays: A Conversation with Joe Bottone of CDS Part 1
December 3, 2018In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Activating your Trade Show Strategy Plan for Effective Follow-up
November 28, 2018At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be…
A Trade Show Strategy Plan for Outside the Booth
November 21, 2018When devising a trade show strategy plan, there’s good reason to focus on your booth. After all, it’s your marketing…
Inform your Trade Show Strategy Plan with Competitive Intelligence
November 19, 2018We’re thrilled to share first-hand tips on how to inform your trade show strategy plan with competitive intelligence from our…
Kelly Kenney on Keeping Open and Staying Focused on the Trade Show Floor
November 13, 2018We’re thrilled to share Part 2 of our discussion with Kelly Kenney, Strategic Partnership and Trade Show Ninja at MEET….
Walking the Trade Show Floor, How to Get Value When You Can’t Exhibit Part 1
November 8, 2018In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Differentiate your Trade Show Strategy Plan through Follow-up
November 4, 2018When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…