MEET helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections
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MEET’s Intelligent Trade Show & Event System

October 4, 2023

In our more than 10 years of helping international companies scale in the U.S., we have seen the many challenges that these companies experience when they try to productively participate in U.S. trade shows & events.

The U.S. market is large and highly competitive. The trade show and event landscape is abundant and complex. And U.S. buyers have specific needs and expectations. All of this makes leveraging U.S. trade shows and events particularly challenging.

The top critical fail points that we see in companies trying to expand in the U.S. include

  • They select the wrong trade shows and events to participate in
  • Their teams are not well prepared, directed, or empowered to leverage the opportunity
  • They do not have a reliable method to measure and continually improve results

To solve this we developed the MEET Intelligent Trade Show & Event System. This system is built on a series of analytic tools.

  • THE TRADE SHOW EVALUATOR helps you choose the best and most efficient trade shows and events for you to participate in based on your target buyer persona and expansion stage.
  • THE TRADE SHOW COOKBOOK helps you identify the specific value drivers for each trade show and event to properly prepare, direct, and activate your team to engage and enroll targets effectively. Each individual will actually have specific performance goals pre, during, and post-event.
  • AND THE TRADE SHOW ROI CALCULATOR helps you not only measure the result of each trade show and event against specific value drivers but it also gives you a basis for accurate hypothesis testing, rate and option negotiation, and continuous performance improvement

If this sounds interesting to you, please tune in. We’re going to have a few more sessions that go into the details of each tool. We’re excited about the evolution of these tools and think that they will have a great impact on your business.

We certainly would appreciate any thoughts, questions, or feedback that you have. We’ll see you all again very soon.

MEET ( helps international B2B growth companies soft-land and scale in the U.S. through trade shows and events. MEET’s processes help its clients ramp up sales quickly and maintain a steady stream of high-quality prospects going forward. Contact Bill Kenney for a no-obligation conversation: or +1 (860) 573-4821.