MEET helps international B2B growth companies soft land and scale through trade shows
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Category Archives: Uncategorized

Adjusting your Landing Gear for Indian Market Entry

December 6, 2019

At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of…

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Exploring India Market-Entry with Nilesh Gopali

December 1, 2019

  As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration…

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Why Take a Systems Approach to Marketing?

November 26, 2019

  Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex…

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Channel Your Top Chef Marketing Strategy

November 18, 2019

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…

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The Beautiful Music of B2B Marketing

November 15, 2019

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…

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International Scaling and the Art of Partnership Vetting

November 11, 2019

  The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and…

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U.S. Market-Entry Requires More Than a Lasso

November 2, 2019

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at…

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Choosing Early Sales Traction

October 28, 2019

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms…

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A Word of Caution to Scaling Firms: U.S. Regulation

October 18, 2019

The prospect of drowning in a sea of U.S. regulation is scary, particularly if you’re not an experienced swimmer. Yet…

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Navigating Sales Channels in a New Market

October 9, 2019

Perhaps the hardest waters to navigate in a U.S market entry expedition are developing sales channels. With tight timelines and…

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