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Category Archives: Uncategorized

The Less Obvious Benefits to Measuring Trade Show ROI

February 12, 2020

There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline…

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Navigate Your Marketing ROI GPS-style

January 29, 2020

It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has…

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How to Ensure Your Trade Show Strategy is Complete

January 21, 2020

  If you follow our blog and webinar series, you know that trade show strategy is a big focus of…

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Achieving Trade Show Success in Ways You Never Expected

December 24, 2019

  As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments….

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A Marketing ROI Strategy for Half the World’s Population

December 13, 2019

At MEET, we talk a lot about the critical link between clearly defined buyer personas and marketing ROI. But for…

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Adjusting your Landing Gear for Indian Market Entry

December 6, 2019

At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of…

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Exploring India Market-Entry with Nilesh Gopali

December 1, 2019

  As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration…

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Why Take a Systems Approach to Marketing?

November 26, 2019

  Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex…

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Channel Your Top Chef Marketing Strategy

November 18, 2019

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…

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The Beautiful Music of B2B Marketing

November 15, 2019

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…

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