MEET helps international B2B growth companies soft land and scale through trade shows
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Category Archives: Uncategorized

Common Pitfalls When Endeavoring to Scaling in the U.S. Market

March 8, 2019

Back in January, we explored issues and opportunities companies face when endeavoring to scale in the U.S. market through an…

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Issues and Opportunities When Endeavoring to Scale in the U.S. Market: Part 1

March 7, 2019

For foreign companies looking to enter and scale in the U.S. market, knowing when your company is ready and what…

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Quantify your Trade Show Strategy Plan with an Event Cookbook

January 23, 2019

MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…

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Measuring Milestones in your Trade Show Strategy

January 15, 2019

In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show…

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The Case for Calculating Trade Show ROI

January 9, 2019

For anyone whose tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of…

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Localizing Communication to Maximize ROI

January 6, 2019

Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional…

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Maximize Booth Display ROI with an Agile Trade Show Strategy Plan

December 29, 2018

An agile trade show strategy plan approaches each event as an opportunity to test the strength of your value proposition…

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Designing a Trade Show Strategy Plan to Help Prospects Find You

December 24, 2018

An effective trade show strategy plan should do more to help prospects find you than you find prospects. Sound strange?…

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Trade Show Strategy Plan 101: Set Up Your Sales Team Up for Success

December 14, 2018

With 50+ years of trade show and in-person event experience, we know salespeople play a critical role in your trade…

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Factoring in Display Costs to your Trade Show Strategy Plan

December 12, 2018

Every trade show strategy plan starts with a careful calculation of ROI.  A variety of cost considerations go into this…

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