Online or In-Person? Developing Your 2021 Event Strategy
December 23, 2020For the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine…
The Less Obvious Benefits to Measuring Trade Show ROI
February 12, 2020There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline…
Navigate Your Marketing ROI GPS-style
January 29, 2020It’s hard to imagine driving these days without GPS. The experience of getting lost or struggling with oversized maps has…
How to Ensure Your Trade Show Strategy is Complete
January 21, 2020If you follow our blog and webinar series, you know that trade show strategy is a big focus of…
Achieving Trade Show Success in Ways You Never Expected
December 24, 2019As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments….
A Marketing ROI Strategy for Half the World’s Population
December 13, 2019At MEET, we talk a lot about the critical link between clearly defined buyer personas and marketing ROI. But for…
Adjusting your Landing Gear for Indian Market Entry
December 6, 2019At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of…
Exploring India Market-Entry with Nilesh Gopali
December 1, 2019As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration…
Why Take a Systems Approach to Marketing?
November 26, 2019Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex…
Channel Your Top Chef Marketing Strategy
November 18, 2019The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…