Using Data to Improve Relationships and your Trade Show Strategy Plan
January 28, 2019The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick authors Chip and Dan Heath:…
Quantify your Trade Show Strategy Plan with an Event Cookbook
January 23, 2019MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…
Measuring Milestones in your Trade Show Strategy
January 15, 2019In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show…
The Case for Calculating Trade Show ROI
January 9, 2019For anyone whose tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of…
Localizing Communication to Maximize ROI
January 6, 2019Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional…
Activating your Trade Show Strategy Plan for Effective Follow-up
November 28, 2018At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be…
Your Trade Show Business Strategy Starts with a Need
October 16, 2018How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As…
Be Your Own Trade Show Consultant
October 8, 2018There are many reasons for hiring a trade show consultant, from help with goal setting to powering your execution. The…
Selling at Trade Shows as Part of a Larger Plan
September 22, 2018When done well, selling at trade show can easily be your best opportunity to get face to face with your…
Selling at Trade Shows and How to Discover Your Ideal Customer
September 18, 2018MEET ROI provides brief details about the event planing to make your event effective. Hire us as the best trade…