MEET helps international B2B growth companies soft land and scale through trade shows
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Category Archives: Return on Investment

Using Data to Improve Relationships and your Trade Show Strategy Plan

January 28, 2019

The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick  authors Chip and Dan Heath:…

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Quantify your Trade Show Strategy Plan with an Event Cookbook

January 23, 2019

MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…

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Measuring Milestones in your Trade Show Strategy

January 15, 2019

In our recent post, The Case for Calculating Trade Show ROI, we talked about the value of measuring trade show…

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The Case for Calculating Trade Show ROI

January 9, 2019

For anyone whose tried to calculate trade show ROI, the following refrain may sound familiar: We know that 50% of…

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Localizing Communication to Maximize ROI

January 6, 2019

Determining whether a foreign market is right for your product or service requires due diligence. Demographic diversity, cultural norms, regional…

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Activating your Trade Show Strategy Plan for Effective Follow-up

November 28, 2018

At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be…

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Your Trade Show Business Strategy Starts with a Need

October 16, 2018

How is your trade show business strategy different from your company’s overall business strategy? The answer is, it’s not. As…

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Be Your Own Trade Show Consultant

October 8, 2018

There are many reasons for hiring a trade show consultant, from help with goal setting to powering your execution. The…

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Selling at Trade Shows as Part of a Larger Plan

September 22, 2018

When done well, selling at trade show can easily be your best opportunity to get face to face with your…

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Selling at Trade Shows and How to Discover Your Ideal Customer

September 18, 2018

MEET ROI provides brief details about the event planing to make your event effective. Hire us as the best trade…

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