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Category Archives: Return on Investment

Maximize Your Trade Show ROI by Running Through the Finish Line

May 15, 2019

Trainers and experienced athletes will always say, “It’s not enough to complete the race—you need to run through the finish…

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Building Your U.S. Market Entry Team

April 30, 2019

The task of building a U.S. market entry team is full of tough decisions. For example: Should we transplant key…

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The Answer to U.S. Market-Entry is Not in the Tea Leaves

April 26, 2019

Succeeding at U.S. market-entry is such an enormous task it’s no wonder people look for shortcuts. And yet, it is…

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Getting U.S. Market Entry Right the First Time Around

April 19, 2019

The phrases “fail fast,” fail often,” and “fail better” abound the literature on successful entrepreneurship. Yet regardless of one’s exposure…

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U.S. Market Entry the Octopus Ventures Way: Part 1

April 10, 2019

Are you a CEO considering U.S. market entry? The decision to scale into the U.S. market, followed by the execution,…

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Getting a Poor Response from Your Trade Show Follow-up?

April 5, 2019

With 75+ years of experience in trade shows and in-person events, one of the most common questions we get asked…

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The Key to Identifying High-Quality Prospects

March 29, 2019

It turns out that the key to identifying high-quality prospects isn’t a huge marketing budget or a massive sales team….

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Diving into U.S. Market Entry? Don’t be Afraid to Ask for Help

March 24, 2019

You’ve spent boatloads of time carefully researching the decision to plunge into the U.S. market. All signs point to yes….

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Using Data to Improve Relationships and your Trade Show Strategy Plan

January 28, 2019

The power of applying metrics to your trade show strategy plan is described perfectly by Made to Stick  authors Chip and Dan Heath:…

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Quantify your Trade Show Strategy Plan with an Event Cookbook

January 23, 2019

MEET helps B2B growth companies develop and effectively leverage trade show strategy plans. One way we do this is by…

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