MEET helps international B2B companies gain traction and scale in the U.S. through trade shows, events, and strategic connections
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Category Archives: Return on Investment

The 5 Rules of U.S. Trade Show Follow-Up

August 4, 2022

Do you want to stand out? Do you want to begin building credibility and trust? Do you want to convert…

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A Conversation with Marketing Guru, David Berkowitz, Serial Marketer

December 15, 2021

Podcast link available HERE. Podcast Transcript below: Bill : Hey and welcome to the belly2belly podcast. This is the podcast…

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Marketing: How to Move the Needle with Cindy Zuelsdorf

December 15, 2021

Link to podcast: HERE Podcast Transcript below: Bill : Hi everybody and welcome to the next episode of belly2belly. And…

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Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure

May 26, 2021

SelectUSA is an unrivaled opportunity for international firms looking to scale to the U.S. market, making the event uniquely high…

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The Future of Events: A Look at 2021 and Beyond

February 11, 2021

  The temporary shutdown of in-person events in 2020—and subsequent explosion of virtual events in their place—has left one question…

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A Lesson in Maximizing Trade Show ROI from Great Bakers

February 4, 2020

  What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =…

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The Best 2020 Event Selection Strategy

January 14, 2020

You might be thinking: “Wow, they’re confident!” In fact, we are. Because when it comes to developing an event selection…

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The Four Biggest Stumbling Blocks to Trade Show Success

January 6, 2020

A report by PwC values the B2B trade show market at $14.3 billion. By 2021, that figure is expected to reach…

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Why Good Conversation Delivers ROI

August 30, 2019

The art of making good conversation has been studied for centuries. And while everyone seems to have their own twist,…

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Market Entry and the Art of Staying Nimble

August 12, 2019

The famous hockey player Wayne Gretzky was once asked by a reporter: “What makes you better than other players on…

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