MEET helps international B2B growth companies soft land and scale through trade shows
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Category Archives: Return on Investment

Why Good Conversation Delivers ROI

August 30, 2019

The art of making good conversation has been studied for centuries. And while everyone seems to have their own twist,…

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Market Entry and the Art of Staying Nimble

August 12, 2019

The famous hockey player Wayne Gretzky was once asked by a reporter: “What makes you better than other players on…

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Beating the Competition as a Scaling Firm

August 12, 2019

Understanding your competition and how to differentiate in a new market is critical for any scaling firm. Beating the competition,…

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Meeting Customer Expectations: Lessons from Market Research

July 22, 2019

Understanding and successfully meeting customer expectations in your target market is the number one challenge for any business. Scaling to…

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The Importance of Market Research for Scaling Firms

July 16, 2019

On June 25th we spoke with Michael Vigeant, CEO of Greatblue Research in a webinar we titled: What You Don’t…

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Are Trade Shows Still Relevant for Scaling Businesses?

July 1, 2019

In these times of rapidly evolving technology, we often get the question “Are trade shows, trade fairs, and in-person events…

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Maximize your ROI at SelectUSA with an Opportunity One-Sheet

June 2, 2019

When heading to a high-value event like SelectUSA, it’s important that you are equipped with the right tools to make…

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What’s your strategy for SelectUSA?

May 28, 2019

SelectUSA is an unrivaled opportunity for international firms looking to scale to the U.S. market. We believe the knowledge gained…

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Maximize Your Trade Show ROI by Running Through the Finish Line

May 15, 2019

Trainers and experienced athletes will always say, “It’s not enough to complete the race—you need to run through the finish…

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Building Your U.S. Market Entry Team

April 30, 2019

The task of building a U.S. market entry team is full of tough decisions. For example: Should we transplant key…

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