MEET helps international B2B growth companies soft land and scale through trade shows
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U.S. Market-Entry Requires More Than a Lasso

November 2, 2019

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at…

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Choosing Early Sales Traction

October 28, 2019

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms…

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A Word of Caution to Scaling Firms: U.S. Regulation

October 18, 2019

The prospect of drowning in a sea of U.S. regulation is scary, particularly if you’re not an experienced swimmer. Yet…

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Navigating Sales Channels in a New Market

October 9, 2019

Perhaps the hardest waters to navigate in a U.S market entry expedition are developing sales channels. With tight timelines and…

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The Argument for Soft-landing U.S. Market-Entry

October 2, 2019

  In weighing the risks and rewards of U.S. market-entry, the golden rule of financial investing holds true: “never invest…

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Overcoming the Hurdles to U.S. Market Entry

September 25, 2019

U.S. market entry is a rite of passage for many international scaling firms—particularly those in advanced technology. An outcome of…

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The Trick to Getting Past Gatekeepers in B2B Sales

September 20, 2019

Gatekeepers are hired to protect C-suite executives. While not the Queen of England, the myriad of responsibilities juggled by C-suites…

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Setting C-suite Appointments like a Boss

September 17, 2019

Setting appointments with CEOs, COOs, CFOs, CIOs, CTOs, CISOs, CMO’s and other organizational leaders are the lifeblood of B2B sales….

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Steps to Ensuring High-quality Conversation at Trade Shows

September 9, 2019

High-quality conversations at trade shows and in-person events are like buried treasure. It’s rare that you stumble upon them. It…

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Getting in the Mindset for Trade Show Success

September 6, 2019

At MEET, we focus on helping B2B growth companies soft-land and scale in the U.S. through trade shows and in-person…

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