MEET helps international B2B growth companies soft land and scale through trade shows
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Beating the Competition as a Scaling Firm

August 12, 2019

Understanding your competition and how to differentiate in a new market is critical for any scaling firm. Beating the competition,…

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How to Maximize ROI in Market Research

August 12, 2019

We’ve all been the target of market research. Whether it’s a prompt requesting you to remain on the line for…

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Six KPIs for Measuring Success of a Scaling Business

August 5, 2019

While every company chooses to measure success differently depending on their scope of service and product features, certain KPIs unite…

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Meeting Customer Expectations: Lessons from Market Research

July 22, 2019

Understanding and successfully meeting customer expectations in your target market is the number one challenge for any business. Scaling to…

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The Importance of Market Research for Scaling Firms

July 16, 2019

On June 25th we spoke with Michael Vigeant, CEO of Greatblue Research in a webinar we titled: What You Don’t…

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Keeping an Eye on Your Target Market

July 11, 2019

Knowing your target market is part and parcel to starting a successful business. In the absence of a remote sense…

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Entering the U.S. Market? Resist Big Bets

July 7, 2019

Americans have a reputation for going big—big cars, big houses, big portions…the list goes on. But for firms entering the…

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Solving the 6 Most Common Challenges to Trade Show Success

July 4, 2019

We know—you’re thinking there can’t be one solution to solving the six most common challenges to trade show success. In…

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Are Trade Shows Still Relevant for Scaling Businesses?

July 1, 2019

In these times of rapidly evolving technology, we often get the question “Are trade shows, trade fairs, and in-person events…

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Scaling to the U.S. Market: the Importance of Early Traction

June 25, 2019

If scaling to the U.S. market is something you’ve considered, you’re probably aware of the potential risks and rewards. At…

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