News & Updates
Achieving Trade Show Success in Ways You Never Expected
As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments….
A Marketing ROI Strategy for Half the World’s Population
At MEET, we talk a lot about the critical link between clearly defined buyer personas and marketing ROI. But for…
Adjusting your Landing Gear for Indian Market Entry
At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of…
Exploring India Market-Entry with Nilesh Gopali
As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration…
Why Take a Systems Approach to Marketing?
Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex…
Channel Your Top Chef Marketing Strategy
The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…
The Beautiful Music of B2B Marketing
People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…
International Scaling and the Art of Partnership Vetting
The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and…
U.S. Market-Entry Requires More Than a Lasso
For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at…
Choosing Early Sales Traction
Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms…