News & Updates
3 Steps to Preparing an Effective Trade Show Display: A Conversation with Joe Bottone Part 2
We’re thrilled to share Part 2 of our discussion with Joe Bottone, President of CDS Displays on the topic: Making…
4 Common Challenges to Effective Trade Show Displays: A Conversation with Joe Bottone of CDS Part 1
In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Activating your Trade Show Strategy Plan for Effective Follow-up
At MEET, we’re not shy about emphasizing the importance of follow-up in any trade show strategy plan. Shows can be…
A Trade Show Strategy Plan for Outside the Booth
When devising a trade show strategy plan, there’s good reason to focus on your booth. After all, it’s your marketing…
Inform your Trade Show Strategy Plan with Competitive Intelligence
We’re thrilled to share first-hand tips on how to inform your trade show strategy plan with competitive intelligence from our…
Kelly Kenney on Keeping Open and Staying Focused on the Trade Show Floor
We’re thrilled to share Part 2 of our discussion with Kelly Kenney, Strategic Partnership and Trade Show Ninja at MEET….
Walking the Trade Show Floor, How to Get Value When You Can’t Exhibit Part 1
In late July, our team at MEET launched an exciting series: Coffee and Conversation, periodic live-stream interviews with experts and…
Differentiate your Trade Show Strategy Plan through Follow-up
When devising a trade show strategy plan, your primary goal is to maximize ROI. This requires carefully crafting buyer personas,…
The power of a well-aligned trade show strategy plan
In our recent post, we talked about the importance of goal setting and testing when preparing a trade show strategy…
Goal Setting Your U.S. Trade Show Strategy Plan
When we think of a trade show strategy plan, the words of Zig Ziglar often come to mind: “a goal…