MEET helps international B2B growth companies scale through in-person & virtual trade shows
Email Us

News & Updates

Achieving Trade Show Success in Ways You Never Expected

December 24, 2019

  As 2019 comes to a close, many CEOs of scaling ventures are taking stock of the year’s marketing investments….

Read More

A Marketing ROI Strategy for Half the World’s Population

December 13, 2019

At MEET, we talk a lot about the critical link between clearly defined buyer personas and marketing ROI. But for…

Read More

Adjusting your Landing Gear for Indian Market Entry

December 6, 2019

At MEET, we help international companies soft-land and scale in the U.S. through trade shows and in-person events. Many of…

Read More

Exploring India Market-Entry with Nilesh Gopali

December 1, 2019

  As the world’s sixth-largest manufacturer, powered by a labor force of 520 million, India market-entry is a massive consideration…

Read More

Why Take a Systems Approach to Marketing?

November 26, 2019

  Scientists and engineers define a system as any group of interacting, interrelated, or interdependent parts that form a complex…

Read More

Channel Your Top Chef Marketing Strategy

November 18, 2019

The spaghetti technique of “throw it against the wall to see what sticks” is too often adopted into practice by…

Read More

The Beautiful Music of B2B Marketing

November 15, 2019

People don’t pay to hear the New York Philharmonic get on stage and make a lot of noise. They pay…

Read More

International Scaling and the Art of Partnership Vetting

November 11, 2019

  The business world is full of metaphors and famous quotes invoking the importance of finding the right partners and…

Read More

U.S. Market-Entry Requires More Than a Lasso

November 2, 2019

For most CEOs of scaling firms, U.S. market-entry isn’t their first rodeo. The majority have withstood the bucking bronco at…

Read More

Choosing Early Sales Traction

October 28, 2019

Sales traction, ideally early sales traction, is requisite for every scaling firm. Therefore, if given the choice, wouldn’t all firms…

Read More