Myth vs Reality for Life Sciences Companies Entering the US Market with Mark Lesselroth, BioPort USA
December 6, 2021Link to video HERE Podcast Transcript Bill : Hi and welcome to the next episode of Belly to Belly. It…
Ready for SelectUSA? Crush this 12-Step Checklist to Make Sure
May 26, 2021SelectUSA is an unrivaled opportunity for international firms looking to scale to the U.S. market, making the event uniquely high…
Virtual Event Networking: How Not to #FAIL
March 16, 2021One year ago, virtual events were limited to particular industries. Today they’re everywhere. That’s because in the absence of…
The Future of Events: A Look at 2021 and Beyond
February 11, 2021The temporary shutdown of in-person events in 2020—and subsequent explosion of virtual events in their place—has left one question…
Online or In-Person? Developing Your 2021 Event Strategy
December 23, 2020For the past nine months, companies have solidly depended on virtual for their event strategies. But with a vaccine…
Leveraging Virtual Trade Show Events as an Attendee
November 24, 2020Eight months into the pandemic, virtual trade show events have proven their unique value. Which means for those who thought…
5 Steps to Launching a Virtual Trade Show Plan
July 23, 2020One outcome of the recent explosion in virtual events due to COVID-19 is the unprecedented opportunity it has created for…
Q&A with Bill Kenney on the Future of Trade Shows
June 26, 2020Are in-person trade shows gone forever? That’s a good question. It seems pretty unlikely that in-person trade shows and events…
The Less Obvious Benefits to Measuring Trade Show ROI
February 12, 2020There are many reasons for measuring trade show ROI. The most obvious: to improve marketing performance. After all, without baseline…
A Lesson in Maximizing Trade Show ROI from Great Bakers
February 4, 2020What is there to learn about trade show ROI from great bakers? The answer: ratios. For example: Bread =…